Journal of Marketing
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该刊作为国际领先期刊，自 1936 年创刊以来，面向世界各地的学者、教育工作者、管理人员、政策制定者、消费者，以及其他社会利益相关者，出版有关市场营销问题的最新研究，是市场营销学领域实质性研究发表的主要渠道，在塑造市场营销学科内容和边界方面发挥了重要作用。
影响因子：11.5，JCR Q1，BUSINESS 7/304
期刊网址
https://us.sagepub.com/en-us/nam/journal-of-marketing/journal203561
数据库收录
Business Periodicals Index，SSCI，Current Index to Statistics，EBSCO: Business Source Alumni Edition，EBSCO: Business Source Complete，EBSCO: Business Source Elite，EBSCO: Business Source Premier，EBSCO: Communication & Mass Media Complete，LexisNexis，ProQuest，PsycINFO，SCOPUS
收稿范围
Management Communication Quarterly is an international, peer-reviewed journal that publishes and advances the best research that takes a communicative approach to the study and practice of organizing and organizations. MCQ presents conceptually innovative, empirically grounded, and practice-relevant research from across organizational and management communication fields. MCQ takes a broad view of organizations, management, and organizing, including consideration of social movements, identities, networks, globalization, volunteer organizations, NGOs, corporations, and governments. As such, MCQ has wide appeal across organizational and management disciplines concerned with the conceptualization and practice of communication, organizing, and organizations.
Authors are encouraged to submit original theoretical and empirical manuscripts from a range of disciplines and methodological approaches, covering a range of perspectives, messages, issues, and challenges pertaining to organizational and management communication. Submissions should center communication in organizing processes and managerial and organizational contexts.
Criteria for publication include theoretical, conceptual, and practical significance; originality; clarify of argument; methodological thoroughness and care; and attention to diversity, inclusion, and equity issues across the project, from research design, implementation, and analysis to citational practices.
In addition to full length research articles and shorter research notes, MCQ accepts several other submission types: 1) short methods manuscripts (4-5k words) that introduce new or significantly update existing research methods to organizational and management research; 2) reviews that analyze books of core concern and interest to readers; 3) forums that include themed essays, and commentaries, debates, or developed conference discussions. MCQ is also currently developing a research proposal submission option. Please contact the current editor or more details.
编辑荐读
· 01 ·
研究名称
How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
自有配送服务如何影响在线零售业的客户行为和销售？在数字经济中建立信任和提高配送质量
作者信息
四川大学：Banggang Wu
清华大学：Yubo Chen
UC Davis：Prasad A. Naik
研究网址
http://sage.cnpereading.com/paragraph/article/?doi=10.1177/00222429241239892
· 02 ·
研究名称
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
两个渠道的故事：人工智能推荐和用户订阅渠道之间的数字广告表现
作者信息
Lehigh University：Beibei Dong，Eric (Er) Fang
香港大学：Mengzhou Zhuang
武汉大学：Minxue Huang
研究网址
http://sage.cnpereading.com/paragraph/article/?doi=10.1177/00222429231190021
· 03 ·
研究名称
The Caring Machine: Feeling AI for Customer Care
关爱机器：感受人工智能的客户服务
作者信息
国立台湾大学：Ming-Hui Huang
University of MAryland：Roland T. Rust
研究网址
http://sage.cnpereading.com/paragraph/article/?doi=10.1177/0002716204267959
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