报告人
郭熙铜 教授
主持人
肖条军 教授
时间
11月15日（周五）14:30-16:00
地点
协鑫楼204
腾讯会议
725-761-010
Quid pro quo in online medical consultation? Investigating the effects of small monetary gifts from patients
报告人简介
郭熙铜，哈尔滨工业大学教授、博士生导师、电子健康研究所所长。主要研究领域为数字医疗健康。在MISQ、ISR、POM、JOM、JMIS等管理学国际主流学术期刊发表100余篇学术论文。先后入选2020-2023年爱思唯尔中国高被引学者。主持国家自然科学基金杰青、优青、重点等项目。研究成果应用于多地卫生机构。任中国信息经济学会副理事长，中国中西医结合学会智慧医疗专业委员会副主任委员等学术兼职。2024年获黑龙江省青年科技奖。
报告摘要
Recent years have seen robust growth in online medical consultation platforms. These platforms allow patients to access various healthcare services provided by doctors (e.g., health assessment, diagnosis, consultation, and supervision). In China, many such platforms allow patients to give small monetary gifts to doctors as an expression of gratitude. The implicit assumption is that expensive gifts influence doctors’ medical service and generate conflicts of interest but small gifts do not. However, there is little empirical evidence to support this assumption. In order to fill this gap in the literature, our study investigates whether small gifts from patients impact the quality of service provided to the gift-givers (i.e., direct effect) and the nongivers (i.e., spillover effect). We examine three aspects of online medical service quality: (i) patient wait time, (ii) the amount of information in doctors’ responses, and (iii) the degree of emotional support in doctors’ responses. We find that despite the gifts’ negligible monetary value, doctors who receive gifts do reciprocate to the gift-givers by providing them with more timely responses and greater emotional support. Furthermore, after receiving the small gifts, doctors may be slower in responding to nongivers and offer them less emotional support. We also investigate whether these effects (both direct and spillover effects) vary with doctors’ backgrounds, including their professional experience and geographic location. Our findings have both theoretical and practical implications for patients, online medical consultation platforms, and healthcare policy makers.
报告人
党媛媛 副教授
主持人
肖条军 教授
时间
11月15日（周五）16:00-17:30
地点
协鑫楼204
腾讯会议
725-761-010
互联网医院线上医生团队激励机制及作用效果研究
报告人简介
党媛媛，华南理工大学工商管理学院副教授，博导。长期从事大数据医疗管理、慢病干预管理、数智化医院运营管理研究，研究成果发表于ISR, MISQ，管理科学学报等国内外顶级期刊。承担国家级项目2项，省部级项目5项。
报告摘要
互联网医院线上医生团队的出现，为解决医疗资源错配与分级诊疗问题带来了新的机遇。但现实中线上医生团队面临着组建难度大、合作意愿低和作用效果不明确的困境，严重影响其预期价值的实现。面向“健康中国2030”国家战略需求，本研究从互联网医院线上医生团队在组建、激励和作用效果方面的现实痛点出发，立足人机团队探究互联网医院线上医生团队组建模式与协作机制，提出融合医生个人品牌效应的医生团队内绩效分配机理。为互联网医院科学制定医生团队激励方案提供理论基础和决策依据，对推进优质医疗资源扩容和区域均衡布局具有重要学术价值和现实意义。
美编 | 王铭敏
责编 | 李梦爽、唐迪明
