以“都市律动”为题,SKYnoa设计打造Adidas成都太古里品牌中心店

乐活   2024-12-02 19:12   广东  

#Frame 来自成都的报道

当建筑与人产生情感连结,房子便有了“家”的概念。SKYnoa为Adidas设计的成都太古里品牌中心店以“快耍慢活”的成都lifestyle为灵感,致敬“Home of Sports”(运动之家)的品牌精神。

在不同楼层巧妙的串联品牌故事与购物场景,SKYnoa通过打造叙事空间,让顾客沉浸在丰富的运动穿搭灵感中。“运动之家”传递的设计理念不仅让体育精神凝聚于此,更为运动爱好者提供家一般的栖身之所,从而激发人们的运动热情与品牌共鸣。

                                  英文/ENG>>>

When architecture forms an emotional bond with people, a house becomes a "home." SKYnoa's design for Adidas' flagship store in Chengdu Taikoo Li, inspired by the "fast play, slow life" Chengdu lifestyle, pays tribute to the brand spirit of "Home of Sports." 


By skillfully interweaving brand stories and shopping scenes across different floors, SKYnoa creates narrative spaces that immerse customers in a rich array of sportswear inspirations. 


The design concept of "Home of Sports" not only gathers the spirit of sports here but also provides a home-like haven for sports enthusiasts, thereby stimulating people's passion for sports and brand resonance.



外立面


将象征运动的跑道线条与开窗形态进行有机结合,从视觉上赋予外立面与室内空间的节奏律动,为整体建筑注入新的活力。采用本土的天然陶土材质,SKYnoa 通过外立面选材为房子打上了东方文化的烙印,赋予品牌更多的在地性,让建筑潜移默化的融入到当地文化中。


天然的陶土同时带给人们自然和户外的联想,以立面的形态鼓励人们参与户外运动,追求健康的生活方式。富有艺术气息的立面,以其动感的表达形态,在建筑本土特色和外墙创新设计之间创造了和谐的对话。


                                  英文/ENG>>>

Façade

We organically integrate the lines symbolizing sports tracks with the form of window openings, visually endowing the façade and interior space with rhythmic movement, injecting new vitality into the entire building. By using local natural terracotta materials, SKYnoa imprints the house with the mark of Eastern culture through the façade material selection, endowing the brand with more locality and subtly integrating the building into the local culture.

The natural terracotta also evokes associations with nature and the outdoors, encouraging people to participate in outdoor sports and pursue a healthy lifestyle through the form of the façade. The artistic façade, with its dynamic expressive form, creates a harmonious dialogue between the building's local characteristics and innovative exterior design.






场景化的空间设计将三层楼串联起来,构筑起完整的叙事空间。


                                  英文/ENG>>>

The scene-based spatial design connects the three floors, constructing a complete narrative space.






2F:Training professional

2F是户外运动和专业训练系列的展示区。鉴于产品凸显的专业运动性,SKYnoa在设计中刻意强调运动精神中的冷静与沉稳的特性。黑色和深灰的环境基调,加上户外运动场质感的石材地面,烘托出专业运动场景,带给人们强烈的力量与动感。


                                  英文/ENG>>>

The 2F is a showcase area for outdoor sports and professional training series. Given the professional sports nature of the products, SKYnoa deliberately emphasizes the calm and composed characteristics of the sports spirit in the design. The black and dark gray environmental tone, combined with the stone floor that has the texture of an outdoor sports field, sets the stage for a professional sports scene, bringing people a strong sense of power and dynamism.













1F:Inspiring lifestyle

1F是店铺中体验和穿搭灵感的核心空间。SKYnoa在叙事上赋予其“耳目一新”的感觉:金属板和真石漆烘托出强烈的现代科技感;大面积的中性灰色的运用,弱化了空间属性,从视觉角度凸显展示的产品;可升降的展示道具,灵活的分割店铺空间,为店铺在空间使用上创造更多的可能性。


                                  英文/ENG>>>

The 1F is the core space for experience and styling inspiration in the store. SKYnoa gives it a 'refreshing' feel in terms of narrative - metal panels and real stone paint create a strong sense of modern technology; the use of a large area of neutral gray weakens the spatial attributes, highlighting the displayed products from a visual perspective; the liftable display props flexibly divide the store space, creating more possibilities for the store in terms of spatial usage.




B1:Lifestyle & casual

B1是日常运动系列的展示区。步入B1层,明亮的暖白色采光,搭配高饱和度的地面线条,带给人轻松愉悦的空间氛围感。墙面上的跑道装饰,帮助顾客对健康的生活方式产生更具象化的理解。三叶草区的金属质感,彰显其独特的都市个性风格。


                                  英文/ENG>>>

B1 is the showcase area for daily sports series. Stepping into the B1 level, the bright warm-white lighting, combined with high-saturation ground lines, creates a relaxed and pleasant spatial atmosphere. 


The track decorations on the walls help customers to have a more concrete understanding of a healthy lifestyle. The metallic texture of the Trefoil area highlights its unique urban personality style.






项目信息

项目名称:阿迪达斯成都太古里品牌中心

项目类型:概念 & 室内设计

项目面积:1210 平方米

项目地址:四川省成都市太古里

完成时间:2024年9月

设计机构:头脑无休建筑设计咨询(上海)有限公司 (SKYnoa Design Studio)

联络邮箱:hello@skynoa.com

项目摄影:海瑞

                                  英文/ENG>>>

Project Information

 

Project Name: Adidas Chengdu Taikoo Li Brand Center

 

Project Type: Concept & Interior Design 


Project Area: 1210 square meters 


Project Address: Taikoo Li, Chengdu, Sichuan Province Completion Time: September 2024 


Designer: SKYnoa Design 


Contact Email: hello@skynoa.com



SKYnoa工作室于2018年在香港和上海两地成立。年轻富有雄心,始终以行业先锋思维,寻求设计新意。


基于“不仅是建筑”的创立理念,工作室致力于为所有行业内的创新思想提供充分发挥的空间。背景截然不同的3位创始人,为公司带来跨文化、跨国界的独特视野:西班牙的热情、德国的严谨、中国的效率。


工作室不仅满足于提供建筑、零售、工作空间、 个人住宅及家居设计服务,更在各类大小型项目的设计、施工及采购等方面充满国际化的经验。


三位创始人分别是 Alberto Sanchez、Pascal Krepel  以及  Jerry Yu。他们在中国及整个亚洲地区拥有超过10年以上的工作经验。


美国作家、诗人 Maya Angelou 曾说过:“人们会淡忘你的言语,淡忘你的事迹,但永远不会忘却你带给他们的感受。”这句话也是SKYnoa一言一行的源动力。


                                  英文/ENG>>>

Design Team Introduction:

SKYnoa is an ambitious young practice, pioneer-thinking for something new.The Studio was established in 2018 in Hong Kong and Shanghai.

Founding it on the basis of ‘not only architecture’ but with the idea of promoting space for creative minds of all areas. Providing a platform for people to share, develop and grow, personally and as a community. It is the aim to work alongside like-minded people and clients embarking a strong connection and new projects.

The three founders are a collaboration of three different cultural backgrounds bringing together a vision of cross boarder encounters:‘Spanish passion,German Precision andChinese Efficiency.’

The practice disciplines itself include not only architecture, retail space, work space, private residential and furniture design, but go beyond other disciplines with international experience in design, construction and procurement, from small to big scale.

The practice founders are consisting of Alberto Sanchez, Pascal Krepel and Jerry Yu. Together they share rich backgrounds with more than 10 years experiences in China and across Asia.

As Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel!” It is the inspiration and essence for SKYnoa in every single thing we do.



编辑丨Daisy 

校对丨Miki 



往 期 精 彩 -




办公空间趋势:情绪驱动型办公场所



对话丨Moooi & Nika Zupanc

顶级的居所,关乎自然、空气和水


构架FRAME
记录时代精神,前瞻未来设计
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