Mali JI: Pioneering Entrepreneurship on the Path to Dreams
Wenzhou Business College, School of Finance and Trade
Profile Highlights
- Entrepreneurship: During her college years, Mali forged her own unique path, achieving her first month of online business with profits exceeding 10,000 yuan.
- Academics: Ranked in the top 10 in GPA at the college for two consecutive years, recipient of provincial government and university first-class scholarships.
- Competitions: Winner of the National Securities Investment Simulation Contest's second prize, Zhejiang Province’s first prize in the "Three Innovation Competitions," and numerous other honors, totaling over 30 awards at the national 3, provincial 4, and university levels 10. Recognized multiple times as a "Merit Student," "Excellent Youth League Cadre," and "Active Contributor," exemplifying holistic development.
She is Mali JI from Finance Class 4 Grade 21 of bachelor’s degree
I. The Internet as Fertile Ground: No Need to Venture Far for Entrepreneurship
In July last year, Mali boldly embarked on her entrepreneurial journey. As a photography enthusiast, she spotted a market opportunity and launched her own CCD online store. Through meticulous planning and adept public and private domain operations, she achieved profits exceeding 10,000 yuan in her store's first month. Over the following year, her online store grew steadily, reaching cumulative sales close to a million yuan and netting six-figure profits. In the fast-paced digital age, the internet has become a fertile ground for entrepreneurship, offering her unlimited possibilities. Her refined operational strategies and sharp market insights demonstrated the vast potential and unique appeal of online entrepreneurship. With her efforts and intellect, she exemplified the power and promise of internet-based ventures.
II. The Journey May Be Long, but Perseverance Brings Success
Entrepreneurship is rife with challenges, but Mali understood that as long as one dares to dream and perseveres, they can achieve their goals.
At the outset, she faced numerous hurdles: weak product positioning, intense market competition, and an underdeveloped supply chain. Undeterred, she conducted in-depth market research, adopted a low-cost strategy to attract customers, and upheld a principle of low margins but high volume. She also forged a stable partnership with the largest CCD store on Taobao. With the advancement of the business, she gradually mastered the business principle of small profits and quick turnover, and effectively optimized the cooperation channels.
As her business progressed, academic commitments constrained her time. Adapting her strategy, she targeted a more affluent customer base, enhanced product quality, and increased unit prices. By focusing on “reducing order volume while maintaining high profitability”, she implemented precise marketing strategies. She also honed customer communication and after-sales service skills while strengthening her brand image. Through excellent products and services, her store garnered widespread trust and praise, maintaining a zero-negative-feedback record.
For Mali, the CCD store was merely a side project during her student years, not a full-fledged entrepreneurial venture. However, the invaluable internet-based experience has inspired her to aim higher, continually improving herself and setting ambitious goals for the future. She also pledged to fulfill her social responsibilities by participating in charity work and contributing to society for a brighter tomorrow.
III. Every Effort Paves the Road to Success
As a well-rounded student, Mali never missed opportunities to better herself during her entrepreneurial journey. She firmly believed academic competitions were the touchstone of practice, offering an ideal platform for identifying and solving problems. Her active participation in various competitions yielded remarkable achievements. She has won the second prize of the National Securities Investment Simulation Competition, Zhejiang Province’s first prize in the "Three Innovation Competitions, the second prize of the Provincial Competition of Oriental Fortune National College Students Financial Challenge, the Excellence Award of Wenzhou Entrepreneurship Marketing Competition, and other 3 national, 4 provincial, 11 school-level and other competitions, with a total of more than 30 honorary certificates.
While participating in contests like the "Three Innovation Competition" and Wenzhou’s Creative Marketing Competition, she met like-minded peers with complementary strengths in technology, marketing, and operations. Collaborating effectively, they overcame seemingly insurmountable challenges. Their products and services gained market acclaim, securing accolades like Zhejiang’s first prize in the "Three Innovation Competition" and an outstanding award in Wenzhou’s Entrepreneurship Marketing Contest.
She recognized this as just the beginning, with a long and challenging road ahead. But her unwavering belief in constant effort ensures she will achieve her aspirations.
IV. Climbing Higher: The Thrill of the Journey
Despite her dazzling achievements, Mali remains steadfast in her pursuit of progress, continuously striving toward her dreams. She has always been firmly at the forefront and has always strived to achieve her dreams. It's impossible to predict where the next leg of her youth will stop, but it's certain that she's ready for every challenge that lies ahead.
The future belongs to those who dare to chase their dreams, and Mali is undoubtedly one of them. Her efforts and wisdom have written a remarkable chapter of her own, inspiring her peers in the School of Finance and Trade to pursue their dreams courageously and scale new heights in life.
