Xinrui Shao: From Student to Entrepreneur, His Journey to Pursue Dreams
He is a helmsman guided by dreams, navigating the ocean of entrepreneurship.
In the face of the unknown and challenges, he maintains an unyielding spirit, like a ship sailing with raised sails, fearless of storms and voyages.
He is Xinrui Shao, Vice President of the Wenzhou Business College Entrepreneurial Elite Association, and also the President of the Wenzhou Business College Cross-Border E-commerce Club.
I. The Exciting Start of Entrepreneurial Competitions
Xinrui actively participates in various entrepreneurial competitions and activities, achieving remarkable results. He has won honors such as the second prize in the "Innovation and Entrepreneurship" competition, the bronze award in the "Challenge Cup," and the second prize in the 10th Creative Marketing Competition for University Students in Wenzhou. Through these competitions, Xinrui not only honed his expertise and core competencies in specific fields but also successfully combined theoretical knowledge with practical operations, achieving significant personal growth. Through these competitions, he connected with many like-minded entrepreneurs, industry experts, and investors, establishing an extensive network. These valuable interactions and collaborations broadened his business perspective and provided crucial feedback and suggestions,
helping him continuously optimize his entrepreneurial strategies and better address market challenges.
II. Entrepreneurial Journey and Abundant Achievements
Xinrui's entrepreneurial project, "RuiSi Star Player Card Club," has rapidly risen in the e-commerce field, establishing a strong e-commerce matrix on platforms such as Xianyu, Pinduoduo, and Douyin. This success showcases his exceptional business vision and execution capability, as well as his keen insight into the wave of digital transformation.
- On Xianyu: The "RuiSi Star Player Card Club" swiftly garnered a large following through unique product positioning and precise marketing strategies. The store accumulated 2,122 followers, including 1,502 followers from a single shop. The store's revenue exceeded 1 million yuan, with a cumulative turnover reaching 1,618,399 yuan. These achievements validated his accurate market positioning and demonstrated his expertise in product selection and customer service.
- On Pinduoduo: The project continued to shine, leveraging the platform's social attributes and pricing advantages to attract 4,566 loyal followers, with 3,209 items sold and cumulative sales easily surpassing 500,000 yuan. This success further underscored Xinrui's deep expertise and broad influence in e-commerce.
- On Douyin: Keeping up with the trend of short videos and live-streaming sales, the "RuiSi Star Player Card Club" utilized short videos to showcase product details and live streaming to enhance conversion rates. This approach attracted 1,641 followers, sold 1,833 items, and exceeded 1 million yuan in cumulative sales. This achievement highlighted his expertise in content creation and live-streaming e-commerce, laying a solid foundation for brand building and market expansion.
Through a clever private traffic diversion strategy, Xinrui successfully converted traffic from various platforms into private domain traffic, effectively integrating and utilizing customer resources. By 2024, his total revenue surpassed 7 million yuan, a testament to his entrepreneurial spirit and relentless innovation in e-commerce. "RuiSi Star Player Card Club" is moving towards a higher goal at a steady pace.
III. With Dream, Never Wasting Youth
He firmly believes that entrepreneurship is a comprehensive test of personal abilities. It requires not only keen market insight but also perseverance and exceptional teamwork skills. Throughout this journey, he has grown into a more mature and well-rounded entrepreneur. At the same time, entrepreneurship does not mean abandoning academics. While pursuing his entrepreneurial dreams, he remains committed to his studies, conscientiously approaching each course. He understands that solid professional knowledge is essential to support his entrepreneurial endeavors.
Now, Xinrui has already achieved considerable success on the entrepreneurial path, but he knows this is just the beginning. The road ahead is still long. He will continue to chase his dreams, make the most of his youth, and strive for further and steadier progress on his entrepreneurial journey, opening up a broader future for himself！
