Recently, the results of the Fifth National District Tourism Research, titled "National District Tourism Research Report 2024", were released in Beijing, along with the list of the "Top 100 National Districts in Overall Tourism Strength for 2024". According to the list, Keqiao District secured the eighth position, moving up one place from the previous year and achieving several consecutive years of improvement.
近日，第五届全国市辖区旅游研究成果《全国市辖区旅游研究报告2024》暨“2024年全国市辖区旅游综合实力百强区”在北京发布。名单显示，柯桥区居2024年全国市辖区旅游综合实力百强区第八位，与上年相比再晋一位，实现连续多年的持续晋位。
The assessment of overall tourism strength involves six key factors: the level of tourism development, marketing efforts, tourism impact, infrastructure, facilities, and market regulation, using 32 indicators to create the assessment framework. The top 100 districts with the highest scores are recognized as leaders in overall tourism strength for 2024.
据了解，市辖区旅游综合实力研究从旅游发展水平、旅游营销强度、旅游带动作用、旅游基础条件、旅游设施服务、旅游市场监管6个方面32个指标构建研究评价体系，得分居前100位的即为2024年全国市辖区旅游综合实力百强区。
近年来，柯桥区依托“老绍兴”的深厚底蕴和“金柯桥”的现代活力，开辟了一条具有自身特色的发展路径：以项目为核、以文化为魂、以市场为导，实现文化的传承与创新、旅游的体验与升级、经济的增长与转型，打造文旅深度融合发展格局。记者从柯桥区文广旅游局获悉，今年1-8月，基于大数据监测调查，全区接待游客1163.4万人次，同比增长19.99%。其中，接待过夜游客484.02万人次，同比增长31.53%，增速排名全省前列、全市第一。
