Home Textile Market Enters Peak Sales Season｜家纺市场迎来销售旺季
政务
2024-10-17 09:20
浙江
As autumn and winter approach,sales of home textile fabrics and bedding are booming in the home textile section of Dongsheng Road Market at China Textile City, marking the start of the peak sales season.随着秋冬季节临近，中国轻纺城东升路市场家纺专营区家纺面料、床品销量日渐升温，迎来了销售旺季。 "This is our latest brushed bedding collection, made from 100% high-thread-count cotton. The fabric is soft and delicate, featuring solid colors accented with embroidery, offering a simple yet sophisticated premium look," said Gong Liuya, Sales Director at Jinfenhuang Home Textiles, as she introduced the products to a customer. She explained to the reporter that as fashion tastes evolve, home décor trends are shifting towards simplicity, making minimalist, solid-color all-season bedding sets particularly popular. During a recent sales promotion, many customers placed bulk orders by the truckload, purchasing four-piece bedding sets, pillow inserts, quilts, and mattresses all at once.“这是新款磨毛系列家纺新品，100%高支全棉，面料柔软细腻，纯色加刺绣点缀，简单大气上档次。”在“金凤凰家纺”展厅，销售总监龚柳雅正在为客户介绍床品，她告诉记者，随着人们对时尚的追求不断提升，家装风格日渐趋于简单，因此简约素色四季款床品深受消费者追捧。就在前段时间的促销活动上，不少客户都是一车车的下单，四件套、枕芯、棉被、床垫等一并购买。 General Manager Gong Xiaomei explained that Jinfenhuang Home Textiles is a well-established brand with 20 years in the high-end home textile market. The company recently opened a new retail store,Jinfenhuang Home Textile City,adopting the "new retail" model. With the traditional wedding season approaching,demand for festive bedding has spiked. The company's recent autumn and winter product launch has further boosted this trend, attracting over a thousand agents and distributors nationwide to place orders for its premium bedding collections. “金凤凰家纺”经营高端家纺面料20年，公司总经理龚小美介绍，“金凤凰”作为中国轻纺城一家老牌家纺门店，今年开设了实体零售专营店——金凤凰家纺城，开启了“新零售”模式。随着传统婚嫁旺季到来，喜庆床品也迎来一波热潮，而前不久公司举行的秋冬家纺新品发布会更是添了一把火，展出的一系列高端床品吸引了来自全国各地的千余家代理商、经销商前来选购订货。 As consumers increasingly prioritize quality of life, gauze bedding has gained significant popularity among younger buyers. According to Wu Qiantong, owner of Jiamengyi Home Textiles, double-layer gauze bedding sets are a top choice for many young customers during the autumn season. Made from high-quality combed cotton yarn in a double gauze weave, these sets are lightweight, breathable, and soft to the touch—ideal for babies and often referred to as "baby cotton". As temperatures drop, the store has introduced warmer bedding made from triple-layer gauze, featuring an additional layer. The patterns and colors have also become more diverse. "The coordinated colors and designs give the bedding a more fashionable look, and we've added matching pillows and cushions to complete the set. Our livestreams have been a huge success, and sales are thriving," said Wu Qiantong.随着人们对生活品质要求的提高，纱布床品深受年轻人喜爱，“佳梦依家纺”主理人吴倩童告诉记者，双层纱床品四件套是不少年轻人的秋季首选，采用较好的精梳棉纱线双重纱织，轻薄透气、亲肤性好，是宝宝的专属面料，被称为“宝宝棉”。随着天气逐渐凉爽，门市推出了保暖性更好的床品，由三层纱织造而成，中间还增加了夹层，同时花型、颜色更丰富。“通过颜色搭配、花型设计，床品更具时尚，我们还专门搭配了同系列的抱枕、靠垫，线上直播特别抢眼，销量不错。”吴倩童说。 The Dongsheng Road Market's D Zone, which occupies the 3rd to 5th floors, houses over 140 home textile vendors. Since the beginning of the year, the market has hosted various events, includingbusiness matching conferences, product launches, special sales seasons, and livestream promotions for home textiles. With the National Day around the corner, market vendors in the home textile section are gearing up to maintain strong sales momentum, aiming to keep the off-season active and make the peak season even more prosperous.据悉，中国轻纺城东升路市场D区家纺专营区位于市场3-5楼，共有经营户140多户。今年以来，东升路市场分公司组织开展了多种形式的对接会、新品发布会、床品特惠季、家纺直播等活动。随着国庆临近，家纺专营区经营户“摩拳擦掌”，为打造“淡季不淡，旺季更旺”的市场氛围助力。
