The MUSE Design Awards, often referred to as the "Oscars of the design world", are a prestigious international accolade, highly regarded within the design industry. Kuaijishan's award-winning entry, the premium yellow rice wine "Lanting·Master", incorporates elements from Wang Xizhi’s famous work "Lantingji Xu" (Preface to the Poems Composed at the Orchid Pavilion). The bottle design uses the iconic Chinese "sky blue" as its backdrop, with a generous use of white space. The lower section features Wen Zhengming’s Ming Dynasty painting "The Orchid Pavilion Gathering", vividly depicting the elegant gathering of scholars from over a thousand years ago. The design seamlessly integrates distinctive Chinese cultural elements into a harmonious and visually captivating presentation.
据悉，美国缪斯设计奖是全球设计圈内颇具影响力的国际奖项，素有“设计界奥斯卡”之称，在业内具有极高的声誉和关注。此次会稽山的获奖作品为其高端黄酒产品“兰亭·大师”。该产品将闻名中外的王羲之《兰亭集序》元素融入其中，瓶身以中国颜色“天青色”作为画卷，大量使用留白，下方则使用了明代大家文徵明的《兰亭修禊图》，生动再现千年前文人雅士参与“兰亭雅集”的场景，让诸多独具中国特色的文化符号在瓶身上得到了和谐、美观的呈现。
In recent years, Kuaijishan has made bold moves to attract younger and more upscale markets, consistently gaining widespread attention. This past summer, the brand partnered with Douyin influencer Bai Bing, sparking a surge in sales for its "sparkling yellow rice wine". The company also teamed up with Zhou Hei Ya for a crossover campaign, further increasing brand visibility. Additionally, Kuaijishan has actively promoted the concept of chilled yellow rice wine, breaking away from traditional seasonal consumption patterns. While strengthening its domestic presence, Kuaijishan has also expanded internationally. During the Paris Olympics, the brand partnered with China House in Paris, reviving the ancient tradition of "pouring wine into theriver to boost the soldiers' morale" along the banks of the Seine to support Chinese athletes and promote yellow rice wine culture. In Tokyo, Kuaijishan hosted a cultural and culinary exchange between China and Japan with prominent political and business figures, continuing to bring Chinese yellow rice wine to the global stage and showcasing the rich heritage and allure of this traditional beverage.
近年来，会稽山在年轻化、高端化的道路上大步迈进，屡屡成为各方关注的焦点。就在今年夏季，会稽山联合抖音达人白冰，刮起一阵“气泡黄酒”的销售热潮，又创新联名周黑鸭，玩转跨界活动，不断提升品牌关注度，还积极打造了黄酒冰饮场景，打破黄酒淡旺季概念。在“向内”卷起来的同时，会稽山持续“向外”拓展。巴黎奥运会期间，会稽山入驻巴黎中国之家，并在塞纳河畔用中国黄酒开展“投醪劳师”的表演，有力应援中国运动员，传播黄酒文化。在日本东京，会稽山邀请一众政商界高端人士，举行中日文化美食品鉴交流会等活动，持续将中国黄酒推向更广阔的国际舞台，呈现中国黄酒文化的深厚底蕴和魅力。
