本期速递与大家会面的是Journal of Advertising2024年第4期，影响因子位列传播学第8/96位，本期主要内容涉及Greenwashing、Social marketing、Audience engagement等。
Journal of Advertising
(Volume 53 Issue 4 2024)
1
Who Is targeting me? Privacy perceptions of and responses to commercial and political targeted advertising on social media
作者:
Yannic Meier, Anne Oeldorf-Hirsch, Nicole C. KrämerY
链接:
https://doi.org/10.1080/00913367.2023.2275776
2
The role of consumer speech acts in brand activism: A transformative advertising perspective
作者:
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
链接:
https://doi.org/10.1080/00913367.2023.2288828
3
Is It greenwashing? Environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes
作者:
Ariadne Neureiter, Marlis Stubenvoll, Jörg Matthes
链接:
https://doi.org/10.1080/00913367.2023.2268718
4
Looking up or down? The effects of camera angle on evaluations of anthropomorphized products in advertisements
作者:
Changchun, XuanRui, ChenShengdong, LinHanyun Huang
链接:
https://doi.org/10.1080/00913367.2023.2282998
5
Yes, I will say something: How humor influences intention to intervene and how social marketing can help!
作者:
Janine L. Williams, Ann-Marie Kennedy, Nicholas Ashill
链接:
https://doi.org/10.1080/00913367.2023.2268682
6
You are my friend, but we are from different worlds: Actor-Type effects on audience engagement in narrative video advertisements
作者:
Matthias Glaser, Heribert Reisinger, Arnd Florack
链接:
https://doi.org/10.1080/00913367.2023.2275773
7
Lending a hand to the competitor: How Brand-to-Brand help on social media affects consumer evaluations
作者:
Yicong Zhang, Xueyao Zhang
链接:
https://doi.org/10.1080/00913367.2023.2288827
排版：陈丽琦
主编：曾润喜
执行主编：郭佳
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