10月11日，广州广播电视台与小红书宣布达成战略合作，大湾区电商运营中心正式落户广州台。这是小红书全国五个电商运营中心之一，也是粤港澳大湾区唯一的一个。小红书拥有逾3亿用户，广州台作为主流媒体，与小红书的合作，将助力推动广州“直播电商之都”建设，为大湾区电商运营领域的发展带来积极影响。
On October 11, Guangzhou Broadcasting Network and Xiaohongshu announced a strategic cooperation, with the Greater Bay Area Xiaohongshu E-commerce Operating Center officially settling at GZBN. It is one of Xiaohongshu's five national e-commerce operating centers and the only one in GBA. Xiaohongshu enjoys over 300 million users. GZBN, as a mainstream media outlet, will cooperate with Xiaohongshu to help promote the development of Guangzhou as the "Live Streaming E-commerce Capital" and bring a positive impact on the development of the e-commerce operations field in GB.
广州广播电视台总编辑滕建新致辞
随着大湾区电商运营中心的成立，广州台将充分运用小红书作为“社区+”电商平台的独特优势，借助其用户侧重社区分享海外购物经验的平台定位，结合粤港澳大湾区的文化特色和广州台链接的香港、澳门市场需求，探索符合港澳的大湾区电商运营模式。通过交易撮合、内容推广、辅助运营，为大湾区产业带用户，尤其是香港、澳门政商机构，提供创新性、综合性服务，促进形成大湾区内地及境外一体化的新时代示范经验载体。
With the establishment of the center, GZBN will also leverage Xiaohongshu's platform to explore the advantages of the "community plus" e-commerce platform in Hong Kong and Macao, combine the cultural characteristics of the Guangdong-Hong Kong-Macao Greater Bay Area, connect with the market demands of Hong Kong and Macao, and explore an e-commerce operation model that suits Hong Kong and Macao. Through transaction facilitation, content promotion, and auxiliary operations, GZBN will provide innovative and comprehensive services for users in GBA, especially for political and business institutions in Hong Kong and Macao.
此外，广州台还将深入粤港澳大湾区院校，建立大湾区融合创新对外传播发展联盟，推进小红书粤港澳大湾区“政务+”技能培训活动在粤港澳大湾区，尤其在香港、澳门的长效化、常态化开展。这一举措将进一步为新时代粤港澳大湾区“传媒+电商”生态融合赋能。
In addition, GZBN will delve into educational institutions in GBA to establish the Greater Bay Area Integration Innovation Foreign Communication Development Alliance, thus promoting the long-term and regular conduct of Xiaohongshu's Guangdong-Hong Kong-Macao Greater Bay Area "Government Affairs +" skill training activities, especially in Hong Kong and Macao. This initiative will further empower the integration of the "Media + E-commerce" ecosystem in the new era of GBA.
粤港澳大湾区，作为国家重大战略区域，不仅是经济发展的前沿阵地，更是文化传承与科技、商务创新的高地。
As a significant strategic region of the country, GBA is at the forefront of economic development and a highland for cultural heritage and innovation in technology and business.
来源：全媒体传播中心
编辑：唐伟松
责编：方 莹
编审：刘怡昆
