一、博物馆旅游基础体验
博物馆是面向过去的文明殿堂，也面向未来的文化桥梁。博物馆兼备神圣与世俗的属性，历经百余年民主化浪潮的洗礼，其世俗属性不断凸显，但博物馆“类神圣”的旅游体验仍为大众心理的普遍认知。文章通过扎根理论方法，探讨了博物馆旅游体验中的“类神圣”维度与生成机制。发现博物馆旅游体验模型为S=M*(lap+C+R+I)±A，其中M代表现代性文化症候及其引发的生活关切，lap包括景观、气氛和场所三个基础向度，C代表文化神圣，R代表仪式神圣，I代表意识形态神圣，A代表文化商品的神圣唤醒功能。研究揭示了博物馆旅游者在场的体验维度和文化商品的不在场唤醒功能，为理解博物馆旅游行为的异质性、当代性和社会性提供了理论支持。
2.Luo J M, & Ye B H. Role of generativity on tourists’ experience expectation, motivation and visit intention in museums[J]. Journal of Hospitality and Tourism Management, 2020, 43, 120-126.
4.Garbutt M, East S, Spehar B, et al. The embodied gaze: Exploring applications for mobile eye tracking in the art museum[J]. Visitor Studies, 2020, 23(1): 82-100.
5.Zhang J, Zou Y, Li Y, et al. Embodied power: How do museum tourists’ sensory experiences affect place identity?[J]. Journal of Hospitality and Tourism Management, 2024, 60: 334-346.
7.ChoiK, NamY. Do Presence and Authenticity in VR Experience Enhance Visitor Satisfaction and Museum Re‐Visitation Intentions?[J]. International Journal of Tourism Research, 2024, 26(4): e2737-e2737.
博物馆通过集成虚拟现实（VR）创建交互式和逼真的虚拟环境来增强游客体验和创新展览。文章探讨了VR技术在博物馆中的应用对游客满意度和重游意愿的影响，特别关注了存在感和真实感在其中的作用。通过实证研究，发现VR体验中的存在感对游客感知真实性有积极影响，而感知真实性对游客的博物馆体验和满意度具有重要作用。虽然VR体验的娱乐性和审美价值可以增强游客的重游意愿，但VR体验的满意度并不直接转化为对博物馆的重游意图。因此，博物馆在早期VR内容开发阶段就应加强与原始展品的联系。
8.Robaina-Calderín L, Martín-Santana J D, Muñoz-Leiva F. Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations[J]. Journal of Destination Marketing & Management, 2023, 29: 100795.
图例：INTR-感知互动性，EXPE-期望，SCEP-怀疑论，AEST-审美体验，ESCP-逃避现实的体验，SATS-满意度。
参考文献：
[1] 刘启航,李康化.博物馆“类神圣”旅游体验维度及生成机制——基于扎根理论的探索性研究[J].中国博物馆,2023,(01):104-111.
[2] Luo J M, & Ye B H. Role of generativity on tourists’ experience expectation, motivation and visit intention in museums[J]. Journal of Hospitality and Tourism Management, 2020, 43: 120-126.
[3] Jelinčić D A, Šveb M, & E Stewart A. Designing sensory museum experiences for visitors’ emotional responses[J]. Museum Management and Curatorship, 2021, 37(5), 513–530.
[4] Garbutt M, East S, Spehar B, et al. The embodied gaze: Exploring applications for mobile eye tracking in the art museum[J]. Visitor Studies, 2020, 23(1): 82-100.
[5] Zhang J, Zou Y, Li Y, et al. Embodied power: How do museum tourists’ sensory experiences affect place identity?[J]. Journal of Hospitality and Tourism Management, 2024, 60: 334-346.
[6] Guo K, Fan A, Lehto X, et al. Immersive digital tourism: the role of multisensory cues in digital museum experiences[J]. Journal of Hospitality & Tourism Research, 2023, 47(6): 1017-1039.
[7] ChoiK, NamY. Do Presence and Authenticity in VR Experience Enhance Visitor Satisfaction and Museum Re‐Visitation Intentions?[J]. International Journal of Tourism Research, 2024, 26(4): e2737-e2737.
[8] Robaina-Calderín L, Martín-Santana J D, Muñoz-Leiva F. Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations[J]. Journal of Destination Marketing & Management, 2023, 29: 100795.
[9] Komarac T, & Ozretić Došen, Đ. Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism[J]. Current Issues in Tourism, 2021, 25(22), 3675–3693.
文章仅代表作者个人观点，与本公众号无关
原文标题：专题聚焦 | 博物馆奇妙游：探索游客体验之旅
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图文编辑：刘源哲 彭婵
审编：周笑语 闫孟蕊
终审：初明若 李雨竹 代浩宇 毕丝淇
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