2024 Eagle Warrior Together for Excellence！
TCL Industries International Talent Training Program successfully concluded!
点击视频，感受全球战鹰的热情
Eagle Warriors Gathers, Together for Future! On October 19th, 2024 "Eagle Warrior" Program, TCL Industries International Talent Training Program, has successfully concluded.
战鹰荟萃，一往无前！10月19日，TCL实业国际化人才培养项目之2024“战鹰计划”圆满落幕！
At the event, guests awarded the 'Certificates' to the "Eagle Warriors", recognizing their outstanding performance in past work and their full engagement in the empowerment training. the "Eagle Warriors" also sincerely shared their experiences and insights from this journey of ' Together For Excellence.'
现场嘉宾授予各位战鹰“结营证书”，表彰他们在过往工作中的卓越表现及其在赋能培训中的全情投入。“战鹰”们也真挚分享了在这段“共创卓越”之旅中的体验与感悟。
Mr. Jianbin Luo delivered the closing speech, encouraging all the "Eagle Warriors" to continue embodying TCL's values and cultural essence, enhancing their business acumen and sales skills, and contributing to the development of overseas local businesses and cultural exchange.
TCL实业人力发展部人才发展总监雒建斌发表闭幕演讲，勉励“战鹰”们继续传承贯彻TCL价值观与文化基因，提升个人业务能力与销售技能，助力海外local事业发展与文化交流。
项目回顾 Program Review
深度参访 智造不凡
In-depth Visits, Excellence in Manufacturing
During the training, the "Eagle Warriors" took high-speed railway to the Wuhan Air Conditioning Factory. This modern industrial factory, integrating intelligence, sustainability, and digitalization, along with its efficient energy-saving silent fresh air technology and comprehensive AI smart home appliance models, showcased TCL's self-developed intelligent capabilities.
培训期间，“战鹰”们乘高铁奔赴武汉TCL空调器武汉智能制造产业园。集智能化、绿色化、数字化为一体的现代化工业园区与高效节能静音新风技术、全套系AI智能家电模型使战鹰们领略了TCL的自研智能化实力。
During the visit to the LCD Industrial Park, TCL's cutting-edge mini-LED technology and industry-leading products like TCL smart screens allowed the "Eagle Warriors" to experience TCL's exceptional technological prowess.
在惠州液晶产业园的参访中，TCL最前沿的mini-led技术、TCL智屏等领先行业的科技产出，令“战鹰”们感受了TCL卓越的科技硬实力。
The "Eagle Warriors" experienced the fun of "live-stream selling" during their visit to TCL's E-commerce base. They showcased their sales strategies and live-streaming skills as "Global Top Sales", immersing themselves in the dynamic atmosphere and team enthusiasm of E-commerce.
“战鹰”们在TCL电商MCN参观时亲身体验了“直播卖货”的乐趣。展露自己作为“全球销售精英”的销售策略与直播技巧，感受电商的作战氛围和团队热情。
By visiting the TCL CSOT T2 exhibition hall and factory, known for "intelligent manufacturing, highest efficiency, and leading products", the "Eagle Warriors" gained in-depth insights into TV production processes, semiconductor photovoltaics, and silicon wafer components. They further appreciated TCL's advanced smart manufacturing concepts and its exceptional "intelligent manufacturing" capabilities.
通过参观“智能制造、效能最高、产品领先”的TCL华星T2展厅及工厂，“战鹰”们深入了解TV制作工艺、半导体光伏及硅片组件等产品，进一步感知TCL智能制造的先进理念及敢为不凡的“智造”能力。
感知科技 解读战略
Understanding Technology, Interpreting Strategy
Daniel Sun, CTO of TCL Industries, delivered a lecture on "TCL Products’ Cutting-edge Technology" to the "Eagle Warriors". The continuous updating and iteration of products and technologies are key for companies to gain core competitiveness in the market. Digital industrial transformation is a focal point for enterprises to upgrade their industries and build intelligent systems in today's era. The rapid iteration of technologies such as AIGC, LLM, and cloud computing is accelerating the restructuring of the intelligent industrial ecosystem and leading the wave of technological revolution. Enterprises must pursue multi-modal, diverse, and highly efficient intelligent technology development.
TCL实业首席技术官孙力为“战鹰”们讲授《产品黑科技》。产品与技术的更新迭代是企业在市场浪潮中获取核心竞争力的关键。数字化产业转型更是当今时代企业进行产业升级与智能化建设的重点。AIGC、LLM大语言模型、云计算等技术的迭代加速智能产业生态重构，引领科技革命浪潮。企业必须追寻多模式、多样化、高效能的智能技术发展。
According to Mr. Daniel Sun, as a global leading technology company, TCL Industries has continuously innovated over the past 43 years, contributing to the intelligent production chains and marketing revenue in various product lines such as TVs, air conditioners, and refrigerators. This has enhanced the intrinsic driving force and development potential of the company. TCL adopts a "3+N+4" technology strategy, focusing on three key technological cores: intelligent display, AI for home appliances, and green new energy. This strategy showcases world-class quality and supports the company's intelligent transformation.
孙力表示，作为全球领先的科技公司，TCL实业在43年间不断进行技术创新，在TV、空调、冰洗等不同产线方向助力生产链条智能化与市场营销创收，提升企业内生动力与发展潜力。TCL通过“3+N+4”的技术战略，以智能显示、家电人工智能与绿色新能源业务三大技术核心为重点发展方向，展现全球领先品质，助力企业智能化转型。
In the field of intelligent display, TCL is guided by cutting-edge technology and has developed advanced technologies such as Micro LED and waveguide optical engines. This has led to the production of products like Mini-LED TVs, which offer "wide viewing angles, true colors, eye comfort, and augmented reality," positioning TCL as a leader in the industry. In the area of smart connectivity devices, TCL builds a comprehensive smart home ecosystem through CPE and TCL Connect. In the realm of native AI hardware, TCL develops RayNeo AR glasses using multi-modal interaction and high-brightness waveguide technology. Additionally, in the White Household Appliance such as air conditioners and refrigerators, TCL actively incorporates new technologies like AI control and AI energy-saving systems, once again demonstrating its innovative spirit and advanced product technologies.
在智能显示领域，TCL以前沿科技为导向，研发Micro LED、waveguide光学引擎等先进技术，制造“宽视野、真色彩、舒适护眼与增强现实”的Mini-LED TV等产品，领跑行业；在智能连接设备领域，TCL以CPE、TCL Connect为链条搭建全屋智能生态；在原生AI硬件领域，TCL以多模态交互、高亮光波导技术研发雷鸟AR眼镜。此外在传统空调、冰洗等白家电领域，TCL也积极加入人工智能控制与AI节能系统等新技术，再次彰显了TCL的创新精神与产品黑科技。
Mr. Jared Luo presented "Interpretation of TCL Industries' Strategy", outlining TCL's development and globalization strategies from various perspectives. TCL proposes a strategic plan in four directions: brand value, operational efficiency, technology-driven and organizational vitality, aiming to create a mid-to-high product image worthy of the trust of global consumers, leading investment in technological innovation and a dynamic talent pool. TCL cultivates talents through localization, builds regional supply chains, and pursues high-quality business growth models.
罗曦带来《TCL实业战略解读》，从不同角度概述了TCL实业的发展战略与全球化战略。TCL提出了品牌价值、运营效率、科技驱动、组织活力四个方向的策略规划，旨在打造值得全球消费者信赖的中高端产品形象、领先的技术创新投资与充满活力的人才池。通过本土化培养人才、构建区域供应链，追求高质量的商业增长模式。
The "Eagle Warriors" better understood the development strategy and globalization strategy of TCL Industries through "understanding, support and integration", improving the work efficiency of the team, and promoting cultural exchange and integration.
“战鹰”们通过“理解、支持、融合”的讨论，更好地了解TCL实业的发展战略及全球化战略，提升团队工作效率，促进文化交流。
文化共鸣 撷英荟萃
Cultural Resonance, Gathering Excellence
Mr. Jason Pan delivered a course on "Corporate Culture: Perception and Lineage". Over its 43-year journey, TCL has undergone four transformations, steadily advancing in globalization and digital transformation. TCL actively embraces change, encourages diversity, and strives for excellence, aiming to become a global leader in smart technology. The "Eagle Warriors" will uphold the values of Change, Innovation, Accountability and Excellence, contributing their efforts in their roles.
潘纪方进行了《企业文化：感知-传承》课程讲授。TCL在43年的发展历程中经历了四次变革，在全球化与数字化转型升级的道路上坚实迈步向前。TCL积极拥抱变革，鼓励多元，敢为不凡，致力于成为全球领先的智能科技公司。“战鹰”们将坚持变革、创新、当责、卓越的价值观，在工作岗位上贡献自己的力量。
During the sharing part, the "Eagle Warriors" actively shared their stories about how they implement TCL's cultural DNA and values in their work.
交流环节中，“战鹰”们积极分享自己在工作中落实TCL文化基因与价值观的故事。
营销实训 赋能研讨
Sales Training, Empowerment Discussions
Mr. Zheng Xu shared practical sales skills with the "Eagle Warriors" through the "Channel Management" course. The sales side should construct a channel management map in three stages by gathering information on business formats, channel retail customers and value chains, and transaction models to make efficient market decisions. The "Eagle Warriors" practiced the channel management model through group discussions, engaging in information collection and customer management feedback simulations, gaining valuable insights.
徐峥以《渠道管理》课程向“战鹰”们进行营销技能实训分享。销售端应以构建三阶段构建渠道管理图的方法，通过收集业态信息、渠道零售客户及价值链信息、交易模式信息，做出高效市场决策。“战鹰”们以分组讨论的模式实践渠道管理模型，进行信息收集、顾客管理反馈模拟，收获满满。
Mr. Yunli Wang introduced the "Eagle Warriors" to building retail management capabilities through the "Retail Management" course. This involves establishing frameworks, processes, resources, and team building, with "retail" serving as a link to provide excellent products and consumer services. TCL improves overseas retail outcomes and enhances store profitability conversion through the SO/SI dual-drive mechanism.
王允利以《零售管理》课程向“战鹰”们介绍了如何打造零售管理能力：通过搭建框架、流程及资源、搭建团队等，“零售”作为链路提供着卓越的产品与消费者服务。TCL以SO/SI双驱动机制改善海外零售成果，提升门店盈利转化能力。
Mr. KC Yee and Mr. Peng Qian, who have provided management consulting for Fortune 500 companies like IBM and SSA, conducted the "Leading Strategy Into Action" workshop. They combined frameworks and case studies to break down the steps from strategy to action for the "Eagle Warriors", focusing on strategy interpretation, the STEPED strategic model, and strategy execution.
曾为IBM、SSA等世界五百强企业进行管理咨询的KC Yee与钱蓬带来《从战略到行动》工作坊，将框架和案例相结合，从战略释义、STEPED战略模型及战略执行三方面为“战鹰”们拆解从战略到行动的落地步骤。
As "Global Top Sales", they need the ability to win decisively and be highly self-driven. The technological era drives changes in market trends and sales approaches. Through building thought frameworks and finding the "winning" formula, the "Eagle Warriors" engaged in discussions on enhancing cognitive levels, clarifying work goals, and transforming strategic guidance into actionable work plans. The instructors shared their rich experience in transforming strategy into action, helping the "Eagle Warriors" analyze sales strategies and market trends for high-efficiency, high-quality delivery in their future work.
作为“全球销售精英”，需具备敢赢善战的能力与高效的自我驱动。科技时代的发展也驱使市场风向与销售思路变化。通过现场搭建思维框架、寻找“必赢”密码，“战鹰”们就如何提升思维认知水平、明确工作目标、将战略指导转化为工作行动指南进行了热切讨论。二位老师以丰富的经验传授从战略到行动的转化之道，助力“战鹰”们分析销售策略及市场趋势，在未来工作中进行高效率、高质量交付。
Each BGs prepared a variety of welcome activities and empowering content for the "Eagle Warriors", allowing them to experience Chinese hospitality and engage in discussions on sales and business practices.
各BG为“战鹰”们准备了丰富的欢迎活动与赋能内容，让他们在交流中感受中国热情，进行销售及业务实践内容研讨。
Leading Future, Creating Brilliance Together!
The 2024 "Eagle Warrior Program" has successfully concluded!
Enhancing understanding through practical visits, Experiencing excellence through leading technology,
Empowering growth through strategic dissemination, Fostering greatness through a culture of boldness.
Globalization is "localization",
As drivers of TCL's globalization process, the "Eagle Warriors" will help TCL navigate challenges,
Brave the Winds and Waves to Win Globally!
战鹰领航，众创辉煌！
2024“战鹰计划”圆满落下帷幕！
以实践参访提升认知，以领先科技感受卓越，
以战略宣贯赋能成长，以敢为文化造就不凡。
全球化就是“本地”化，
“战鹰”们作为TCL全球化进程的推动者，
必将助力TCL长风破浪，赢战四海！
TCL Industries 2024 Eagle Warrior Program Team
TCL实业 2024战鹰项目组
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