BJDW 丨新年献词New Year's Message

此刻，金红色的夕阳正逐步与大西山相互融化，即使朔风呼啸而过，山色依然变得炽烈而隆重。2024年的最后一次落日预告了2025年新年的到来，跟每年一样，北京国际设计周组委会都要在这个时间向全球的关心、支持、参与设计周的朋友们致以最诚挚的谢意，并送上最美好的祝愿。

2024年是中国设计界艰苦奋斗的一年：房地产和家居行业还在缓慢爬坡，世界政局的动荡严重影响了贸易需求，企业的广告投入更为谨慎，城市公共艺术预算紧缩，影视票房的不稳定也导致投资人的犹豫，甚至一路领跑的互联网大厂也率先缩减甚至裁撤设计部门，人工智能又在迅速替代许多设计岗位，为优秀学生寻求就业机会已经成为设计专业导师们最为急切的工作，一系列经济环境的变化映射在设计行业，带来寒冷的体感，也产生犹豫和彷徨，设计界又在经历一次“往哪里去”的集体思考。

2024年又是中国设计的大时代，作为典型的新质生产力，设计见证了许多历史时刻：中国新能源汽车的颜值、性能、价格优势完全碾压国际老牌车企，甚至迫使他们放弃了新能源计划，中国汽车的出口量也走到了世界第一的位置；三折屏手机打破了移动终端手机和PAD的界限，改变了移动办公和娱乐的场景，全球一机难求；传说中的六代机现身云端，标注了一个新的时代；文旅产品设计的竞争也进入白热化，观众排队购买的冰箱贴已经是复杂的高科技产品了；尤其值得记录的是，在庆祝中华人民共和国成立75周年前夕，“北京中轴线——中国理想都城秩序的杰作”列入《世界遗产名录》，这份世界遗产不仅包括了13世纪以来中国古人营建都城的设计，更重要的是将“天安门广场及建筑群”这个1949年以来人民共和国美学和国家礼仪秩序相结合的现代首都设计也收纳其中。5000年中国文明史、1840以来争取民族独立和人民自由幸福的近代史、百年革命史、75年共和国当代史，在这样一条世界独一无二的城市轴线上融汇在一起，这是全体中国人的荣耀，也是中国设计界的荣耀。

2024年也是北京国际设计周与设计界同呼吸共命运求新求变的一年：我们以社会化举办、常态化运营、市场化操作应对主承办机构和经费结构的调整；我们第一次与天津国际设计周、河北国际工业设计周同期联袂举办，将设计界的京津冀协同发展带到一个新的深度；我们第一次邀请主宾国——法国，与法国艺术工会共同举办中国国际工艺创新博览会，邀请了全球手工艺艺术家来北京相聚，这也成为中法文化年的重点项目，马克龙总统为此专门对北京国际设计周表示了感谢；我们也第一次在米兰设计周和巴黎设计周上举办了中国周活动，在文旅部、中国驻意驻法使馆的支持下，建立了中国设计走出去的长期平台；我们与奥艺委合作，在巴黎埃菲尔铁塔发布和表彰了12位中国设计奖的获奖设计师，这是中国设计走向世界的高光时刻；我们还第一次召开了设计生态链大会，与北京工业设计促进会和众多一线科技企业共同发起人工智能专委会，举办首届AI设计大赛，开启了设计周大跨度转型科创的周期；同时，我们也与长城沿线的乡村振兴、北京副中心文化产业发展、朝阳的中医药产业规划、丰台的时尚街区建设、核心城区的城市更新乃至海南的设计岛发展密切结合，让设计周成为调动、配置优质创意设计资源，营造创新创业氛围，推动各行业新质发展的有生力量。

北京国际设计周前进的每一步，都是大家关心和扶持结果，在此新旧交替的时刻，我们对2024年参与设计周的所有机构表示由衷的感谢：

主办单位

• 中国文化艺术发展促进会

特别支持

• 中国国际商会

学术支持

• 中国工业设计协会

• 中国建筑学会

• 中国室内装饰协会

• 中国服装设计师协会

• 中国工艺美术学会

支持单位

• 北京歌华传媒集团有限责任公司

• 中华网

• 北京时尚控股有限责任公司

• 北京出版集团有限责任公司

• 北京七九八文化科技有限公司

• 金隅天坛家具股份有限公司

• 北京歌华文化发展集团有限公司

• 北京歌华设计有限公司

• 天津国际设计周组委会

• 河北国际工业设计周组委会

• 香港设计及创意产业总会

承办单位

• 北京国际设计周有限公司

• 北京工业设计促进会

联合承办单位

• 联合承办单位

• 清华大学美术学院

• 中国传媒大学设计思维学院

• 清华大学艺术与科技创新基地

• 航天科工集团第三研究院

• 中国国际公共关系协会

• 中国文化管理协会

• 文化和旅游部民族民间文艺发展中心

• 北京博物馆学会

• 北京文物保护基金会

• 北京卓越艺术人才（美术、设计）培养高校联盟

• 北京市农村经济研究中心

• 全联家具装饰业商会

• 中关村人才协会

• 中关村中小型科技文化企业促进会

• 中关村奥森园绿色建筑创新技术联盟

• 北京市海淀区西山创新设计联合会

• SRC 街景研究中心

• 中国国际时装周组委会

• 北京当代·艺术博览会组委会

• 世界联合设计大会组委会

• 依文集团

• 北京艺自由文化发展有限公司

• 北京雪莲亮点一五一七文化发展有限公司

• 北京市龙顺成中式家具有限公司

• 北京融尚思源国际文化有限公司

• 北京科意文创企业管理有限公司

• 北京东城文旅发展集团有限公司

• 北京丰台文化旅游集团有限公司

• 北京红桥市场有限责任公司

• 青年有力量（北京）文化有限公司

• 十二间（北京）文化科技有限公司

• 北京有鸣文化发展有限公司

• 米兰中国设计中心

• 法国艺术工会

• 法国外展与国际展览公司

• 法国巴黎大区工商会

• 巴黎中国设计中心

• PechaKuchaBeijing

• 居然之家

• 网易家居

• 中居文化

• 金隅天坛美家

• 《城市建筑空间》杂志社

• 《城市进化论》（每日经济新闻）

• 美国《室内设计》中文版

2025年就要来了，对于北京国际设计周而言，这将是迎风奔跑的一年，也是与设计界所有同仁更加团结奋进的一年。

大家应该记得我们在2020年号召全球设计师做过一个公益设计活动：“我们在一起”，希望这也成为2025年我们紧密合作的主题。

新年快乐！

At this moment, the golden-red sunset is gradually merging with the Great Western Mountains, and even though the north wind whistles through, the mountain scenery becomes intense and grand. The last sunset of 2024 heralds the arrival of the new year 2025. As every year, the Beijing Design Week Organizing Committee would like to extend our sincerest gratitude to friends around the globe who has shown concern for, supported, and participated in Design Week, and to send our best wishes.

2024 was a year of an arduous struggle for for the Chinese design community: the real estate and home furnishing industries were still slowly climbing up, the turmoil in the world political situation severely impacted trade demand, the corporate advertising expenditures became more cautious, urban public art budgets were tightened, the instability of film and television box office led to investors' hesitation, and even leading Internet companies were the first to reduce or even dismantle their design departments. Artificial intelligence is rapidly replacing many design jobs, making it an urgent task for design professors to find employment opportunities for outstanding students. A series of economic changes has brought a chilling sensation to the design industry, causing hesitation and confusion. The design community is once again undergoing a collective reflection on "where to go."

Yet, 2024 was also a great era for Chinese design. As a typical new-quality productive force, design witnessed many historical moments: the aesthetics, performance, and price advantages of Chinese new energy vehicles completely outperformed international veteran automakers, even forcing them to abandon their new energy plans, and China's automobile exports have reached the top position globally. The tri-fold screen mobile phone broke the boundary between mobile phones and tablets, changing mobile office and entertainment scene, and the phone was hard to find globally. The legendary sixth-generation fighter jet appeared in the clouds, marking a new era. Competition in cultural tourism product design has also intensified, and the fridge magnets that audiences queue up to buy are already sophisticated high-tech products.Especially noteworthy is that in the 75th anniversary of the founding of the People's Republic of China, "Beijing's Central Axis - A Masterpiece of China's Ideal Capital Order" was inscribed on the World Heritage List. This World Heritage not only includes the design of the Chinese capital built by the ancients since the 13th century, but more importantly, it incorporates the modern capital design that combines the aesthetics of the People's Republic of China and the national ceremonial order since 1949, namely the "Tiananmen Square and its surrounding buildings." Five thousand years of Chinese civilization, the modern history since 1840 of fighting for national independence and the freedom and happiness of the people, the century-long revolutionary history, and the 75-year history of the Republic of China converges on this unique urban axis in the world. This is the glory of all Chinese people and also the glory of the Chinese design community.

2024 was also a year for Beijing Design Week to breathe with the design community, seeking innovation and change together: we responded to adjustments in the hosting organization and funding the structure through socialized hosting, normalized operation, and market-oriented operation. For the first time, we jointly held the event with Tianjin International Design Week and Hebei International Industrial Design Week, bringing the coordinated development of the Beijing-Tianjin-Hebei region in the design field to a new depth. We invited France as the Guest of Honor country for the first time and Co-organized the China International Craft Innovation Exposition with the French Artisanal Trades Union, inviting global artisanal artists to gather in Beijing. This also became a key project of the Sino-French Year of Culture, and President Macron specifically expressed his gratitude to Beijing Design Week for this. We also held China Week activities at Milan Design Week and Paris Design Week for the first time, with the support of the Ministry of Culture and Tourism and the Chinese embassies in Italy and France, establishing a long-term platform for Chinese design to go global. In collaboration with the Olympic Arts Commission, we announced and honored 12 award-winning designers of the China Design Award at the Eiffel Tower in Paris, which was a highlight moment for Chinese design to go global. We also held the Design Ecosystem Conference for the first time, initiated the Artificial Intelligence Professional Committee with the Beijing Industrial Design Promotion Association and numerous leading technology enterprises, and held the inaugural AI Design Competition, marking the beginning of a period of transformation towards scientific and technological innovation for Design Week. At the same time, we closely integrated with rural revitalization along the Great Wall, the development of cultural industries in Beijing's sub-center, the planning of traditional Chinese medicine industries in Chaoyang, the construction of fashion districts in Fengtai, urban renewal in core urban areas, and even the development of Hainan as a design island, making Design Week a driving force to mobilize and allocate high-quality creative design resources, create an innovative and entrepreneurial atmosphere, and promote the new-quality development of various industries. Every step forward of Beijing Design Week is a result of your concern and support. At this moment of transition between the old and the new, we express our heartfelt gratitude to all the organizations that participated in Design Week in 2024: 

Organizer

• China National Society for the Promotion of Arts and Culture

Special Support

• China Chamber of International Commerce

Academic Support

• China Industrial Design Association

• Architectural Society of China

• China Interior Decoration Association

• China Fashion Association

• China National Arts and Crafts Society

Supporter

• Beijing Gehua Media Group Co., Ltd.

• CHINA.COM

• Beijing Fashion Holdings Co., Ltd.

• Beijing Publishing Group Co., Ltd.

• Beijing 798 Culture and Technology Co., Ltd.

• BBMG Tiantan Furniture Co.,Ltd.

• Beijing Gehua Cultural Development Group Co., Ltd.

• Beijing Gehua Design Co., Ltd.

• Tianjin International Design Week Organizing Committee

• Hebei International Industrial Design Week Organizing Committee

• Hong Kong Federation of Design and Creative Industries

Co-organizer

• Beijing Design Week Co., Ltd.

• Beijing Industrial Design Promotion Organization

Joint Co-organizer

• Academy of Arts Design, Tsinghua University

• Design Thinking School， Communication University of China

• Tsinghua University Art and Technology Innovation Base

• The Third Research Institute of Aerospace Science and Industry Corporation

• China International Public Relations Association

• China Culture Administration Association

• Center for Ethnic and Folk Literature and Art Development, Ministry of Culture and Tourism

• Beijing Museums Association

• Beijing Foundation for Cultural Heritage Conservation Foundation

• Beijing University Alliance of Art and Design

• Beijing Municipal Research Center for Rural Economy

• ACFIC China Furniture & Decoration Chamber of Commerce

• Zhongguancun Talent Association

• Zhongguancun Technology and Cultural SME Association

• Zhongguancun Olympic Forest Park Green Building Innovation Technology Alliance

• Xishan Innovation Design Association of Haidian District, Beijing

• SRC (Streetscape Research Center)

• China Fashion Week Organizing Committee

• Beijing Dangdai Art Fair Organizing Committee

• World United Design Conference Organizing Committee

• EVE Group

• Beijing Yiziyou Cultural Development Co., Ltd.

• Beijing Xuelian Liangdian 1517 Cultural Development Co., Ltd.

• Beijing Longshuncheng Chinese Furniture Co., Ltd.

• Beijing Rongshang Siyuan International Culture Co., Ltd.

• Beijing KEYI Cultural and Creative Enterprise Management Co., Ltd.

• Beijing Dongcheng Cultural Tourism Development Group Co., Ltd.

• Beijing Fengtai Cultural Tourism Group Co., Ltd.

• Beijing Hongqiao Market Co., Ltd.

• Youth Power (Beijing) Cultural Co., Ltd.

• Shierjian (Beijing) Cultural Technology Co., Ltd.

• Beijing Youming Cultural Development Co., Ltd Shierjian (Beijing) Cultural Technology Co., Ltd.

• Milan China Design Center

• Ateliers d’Art de France

• SAFI（French Overseas and International Exhibition Company）

• Paris Ile-de-France Chamber of Commerce and Industry

• Paris China Design Center

• PechaKuchaBeijing

• Easyhome

• Home.163.com

• Zhongju Culture

• BBMG Tintan M+

• Urban Architecture Space Magazine

• Urban Evolution (Daily Economic News)

• Interior Design China

The year 2025 is approaching, and for Beijing Design Week, it will be a year of running against the wind and a year of more solidarity and endeavor with all colleagues in the design community. You may recall that in 2020, we called on global designers to participate in a public interest design activity: "We Are Together." Let this also is the theme of our close cooperation in 2025.

Happy New Year!

北京国际设计周

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