大家好，今天下午参加了网络职场培训热身会议，然后一直在家尝试写中英文更文，趁空多写点文字认识你。今天万分感谢强大的朋友圈，视频号从200粉丝涨到近370位，公众号粉丝数也以每天10-40位数增长。离开通海外直播权限1000位粉丝数还有一段距离，不过我会努力的。在此温馨提醒，如果不想看文后我可怕的英文书写，请只看中文部分。英硕学姐谢芊然会一如既往地为海内外小伙伴更新英国留学，求职，职场生活，租房，买房，休闲，娱乐，旅游，世界文化差异等主题文章。欢迎文末扫码入群或加微信进群交流！
八个瑞士卷儿为什么火？
在海外多年，学姐我也见识过不少国内趋势变化。最近，有个现象让我深思，八个瑞士卷儿火了！大家可能觉得奇怪，瑞士卷儿和职场有什么关系？其实，这背后隐藏着草根网红经济的强大潜力，带货的能力正在改变整个消费格局。
从最初的草根网红到如今的带货达人，他们用最直接、最接地气的方式与观众沟通，瑞士卷儿这种带着家庭味道的甜点，接住了小夫妻的热点浪潮。盒马生鲜和山姆超市更是抓住了这波流量。
八个一盒包装的瑞士卷火的原因，仅是因为它激发了网络用户关于家庭女性的家庭地位、社会地位的探索，更关注了家庭女性对婚后家庭子女照顾的贡献、付出与责任。大多数人认为，不就是两块糕点吗，还要上纲上线。悲催的中国家庭主妇妈妈，居然连吃块蛋糕的权利都没有？这里面透露出了女性的卑微。当然，此文没有针对那位妈妈。这只是一种现象而已，恰好引发了大人的关注，我起先还以为主题是讲数学不好的问题。谁知道，了解后才明白它火的原因。
瑞士卷儿成了这场小纷争的主角儿，它接住了泼天的流量，营造了消费市场的激情，赢得了粉丝的喜欢，这种与粉丝的关系，才是他们真正的竞争力。
当然，这里的草根网红，既是爆款产品，也是草根流量主。消费为王的时代，抓住流量做销量，成了主题。
草根网红为什么要带货？
反观网络上活跃着的众多草根网红，我常常在思考：草根网红为什么要带货？其实，这个问题的背后隐藏着许多网红的真实需求和心态。让我从个人的角度聊聊这个话题。
首先，带货不仅仅是为了赚钱，更是草根明星与粉丝之间的一种互动。作为草根网红，其不像大牌明星那样背靠强大的公司资源，很多时候，他们的优势在于与粉丝之间建立起的真实关系。粉丝信任他们，喜欢他们的风格，带货就变成了将这种信任转化为实际行动的方式。当草根网红推荐一款产品给大家时，很多粉丝会因为其个人的推荐去尝试，这让大家觉得自己不仅是一个内容创作者，更是一个生活方式的传播者，并体验了独特的网购消费体验。
其次，带货是草根网红发展的一条必要路径。对于那些没有大资金投入的网红来说，带货是一种可持续发展的方式。通过带货，草根网红能够获得一定的收入，这不仅帮助他们维持个人品牌的运营，还能他们的创作提供更多资源。更重要的是，带货让草根网红的传播内容更加多样化，可以通过推荐产品或者品牌来丰富自己的表达。
当然，带货也并非一件简单的事。它要求草根网红们不仅要有足够的信任基础，还要了解市场、挑选合适的适合自己定位，形象和口碑的产品，并且持续与粉丝保持良好的互动和沟通。带货成功与否，直接关系到草根网红的品牌形象，因此，草根网红选择与自己风格定位相契合的产品至关重要。
然而，草根网红的崛起也让不少传统品牌和商家感受到了压力。过去依靠明星代言和高预算广告的品牌开始意识到，网红经济和“人设”打造才是未来的趋势。瑞士卷儿的火爆，不仅让食品行业的传统商家看到了新的商业机会，也让许多看似不相关的行业都在寻找如何借力草根力量的机会。
换句话说，草根网红代货的出现，只是大多数普通人在残破人生中寻找出路的一路方式，毕竟它成就了很多普通人，给普罗大众来了希望和能量，也撼动了传统营销的根基。正因如此，很多品牌开始调整战略，争夺这一新兴市场，职场的竞争也悄然改变。
草根网红终极发展方向走向销售自己，销售产品，是提升自己影响力和实现收入的双重方式。它不仅帮助草根网红在激烈的竞争中脱颖而出，也让他们在粉丝的支持下持续成长，更为消费者提供了更多消费体验与价值。
当今世界和舞台，不过是一个个草根和粉丝舞动人生的瞬间。
友情提示：以下为与中文部分不相关的英文训练作文。
不爱看英文的读者或者嫌弃我英文书写太差的读者可以忽略。
Personal branding and online Grassroots influencers
Personal branding has become increasingly relevant today. Online influencers are active worldwide, and the convenience of short video and usable of smart phone has been contributing their growth.
It has to mention about celebrity and ordinary people. The celebrity is likely to be described as the famous brand or image. The celebrity often earn more than most people globally, but they typically choose not to share personal information or private experiences online. Instead, they are usually been seen promoting their latest films, roles, or any scandals or funny things that arise in their careers. On the other hand, the general public feels more comfortable, flexible sharing their thoughts and daily experiences in online communities. Because they are not celebrities, they tend to care less about others’ opinions of them. The key point is that the Internet has strengthened connections and interactive among users across various digital platforms, which made general public are easier to be pay attention.
Personal branding enables individuals to stand out in their fields or industries, making them more competitive in mass marketing.
However, not everyone becomes an online influencer. Some gain recognition by discussing the trending topics or creating the controversial events unconsciously to become well-known. For example, in China, the recent “eight Swiss rolls” story turned a housewife into an influencer. This incident sparked discussions about the contributions of Chinese housewives to their families after married as well as their social status. It also led people to consider issues like marriage equality, women’s rights and status within the family or in the society. In this case, the husband believed the wife didn’t deserve a Swiss roll dessert because the children’s needs came first. Many people felt the husband was taking the moral high ground, and online users viewed him as overly patriarchal and unappreciative of his wife's contributions to household labour and childcare.
Often, =influencers gain popularity unexpectedly. Most online influencers attract attention by showing talents in specific areas. Followers value these influencers’ self-development or are drawn to their personalities, excellence and positive inspirations. For instance, Chinese online influencers, Dong Yuhui and Li Ziqi.
So, how does branding management work to build a positive identity, image, and reputation for an individual or brand? Personal branding is about establishing a positive reputation and brand image within the online community. It maximises talent and personal charm to build long-term followers (customer) relationships by analysing the influencer's personality, strength and resource reallocation rights.
Personal branding strategy is no longer only relevant for celebrities. Today, it applies to companies, individuals, independent brands, teams, and organizations. 07.11.2024 Witten by Xie Qianran
图源自Google
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