Filming for the Spring Festival special "All the Best – 2025 New year Garden Party", produced by the Arts Program Center of China Media Group (CMG), has begun in Keqiao. Hosted by CMG' Haiyang, the program brings together a star-studded lineup of guests to explore ancient town markets, experience local traditions, and introduce viewers to a fresh, immersive way of celebrating the festival through a "tour-and-experience" format.
日前，由中央广播电视总台文艺节目中心推出的春节特别节目《万事大吉—2025新春游园会》在柯桥开启录制。中央广播电视总台主持人海阳携手一大批嘉宾游览古镇市集，体验当地的风俗文化，带领观众以沉浸式“逛游模式”开启节日打卡新玩法。
The show revolves around the theme of "Seeking New Year Companions, Welcoming an Auspicious New Year" and is divided into six chapters. Recently, as the reporter visited Keqiao Ancient Town, filming for the "New Year's Style" segment was in full swing in. Guided by hosts Haiyang and Yan Shangjia, guests including Li Lingyu, Yan Yikuan, and Xu Yizhen strolled through the lively town markets, soaking in the vibrant atmosphere of Keqiao. They experienced local customs, explored traditional dyeing and weaving crafts like "tea dyeing", and gained insights into textile production, which highlighted Keqiao's rich heritage as an international textile capital.
《万事大吉—2025新春游园会》以“寻新春伙伴，迎吉祥新年”为主线，共分为六个篇章。近日，记者走进柯桥古镇，见到“新年装扮篇”正在火热录制中。现场，在主持人海阳、严尚嘉的带领下，嘉宾李玲玉、严屹宽、徐艺真穿梭在古镇市集中，感受柯桥古镇的烟火气和风俗风情，并体验了“茶染”等染织工艺，了解纺织面料知识，感受国际纺都柯桥的浓厚纺织文化。
Beyond "New Year's Style", the program includes other segments such as Festive Flavors, Voices of the Year of the Snake, Ancient and Modern Games, Fortune and Prosperity, and New Year's Wishes. An impressive cast of guests, including Liu Xiao Ling Tong, Shi Xiaoge, Yu Shasha, Li Ding, Yang Kai, Kong Yunlong, Zhang Jiulai, Liu Zhao, and Sun Chao, took part in the festivities. As they explored Keqiao Ancient Town, Luzhen, and Anchang Ancient Town, they vividly brought the vibrant spirit of the Lunar New Year to life, offering the audience a rich and engaging experience.
据悉，除了“新年装扮”，该节目还有年味美食、蛇年新声、古今游艺、招财进宝、新春祝福等篇章。六小龄童、石笑歌、于莎莎、李丁、杨凯、孔云龙、章九徕、刘钊、孙超等一大批嘉宾走进柯桥，在游览古镇的同时，向观众全方位呈现柯桥古镇、鲁镇、安昌古镇等地的浓郁年味。
The program is set to air during the 2025 Spring Festival on CCTV-3. Viewers can not only join the guests on a virtual tour of the ancient towns but also embark on their own spontaneous trip to these charming destinations.
According to Golden Keqiao Culture and Tourism Group, a range of exciting activities are planned across Keqiao's ancient towns for New Year's Day and the Spring Festival. Keqiao Ancient Town will host interactive events featuring theatrical performances, trendy culture, and specialty markets. Meanwhile, Anchang Ancient Town will present the 26th Lunar December Folk Festival, offering traditional delicacies, folk performances, New Year's Eve Dinner, and more, showcasing the unique charm of Jiangnan culture and the festive traditions of the ancient towns.
该节目将于2025年在CCTV-3春节档播出。届时，除了和嘉宾们一同“云”游古镇，大家也可以来一趟说走就走的新春古镇游。记者从金柯桥文旅集团了解到，元旦和春节期间，柯桥的各个古镇已经准备好了一系列精彩活动。如柯桥古镇围绕戏剧表演、潮流文化、特色市集等主题，将举行一系列互动体验活动；安昌古镇将开展第二十六届腊月风情节，呈现古镇美食、民俗表演amd 、年夜饭聚会等诸多内容，以江南的独特风情诠释古镇的风俗年味。
