关于大赛
a. 大赛背景
随着消费者对包装美观和定制化的需求不断增加，包装设计已成为市场竞争的一个重要方面。本次大赛旨在汇聚设计人才，发掘卓越设计师，推动车厘子包装设计创新发展，提高车厘子产品市场竞争力，注重环保、功能性、美观性。
b. 大赛主题
“绿色与活力 — 车厘子的美味时刻” (Sostenible y vibrante - Un momento delicioso con cerezas) 本大赛是一项车厘子盒包装设计竞赛，车厘子盒采用纸板或来源于可持续、可再生资源（例如木材）的纸板。
c. 时间线
大赛自2024年7月3日开放作品提交通道，至2024年11月5日截止。颁奖仪式于11月19日举行。
d. 参赛者
来自多元的中国以及国际背景的设计师、设计机构、学生和爱好者均可参加，前提是他们对中国市场和/或文化有透彻的理解。
e. 设计要求
1. 材料要求： 所考虑的源材料应基于具有印刷质量的瓦楞纸板和/或作为折叠纸盒的纸板（200 至 345 克之间的轻质纸）。强烈鼓励使用这些环保且可生物降解的材料。
2. 功能性要求：盒子设计必须满足基本使用功能，例如保鲜、抗冲击、在车厘子生产现场的快速装载以及车厘子的方便获取。还应考虑堆放的便利性、运输平稳以及对于零售市场的特别需求包括了解销售点的陈列摆设。应考虑在原产地进行盒子组装，无论是在车厘子生产商的智利工厂还是在CMPC Biopackaging在智利的运营部门。
3. 审美要求：包装设计应将创意与审美相结合，将时尚元素与传统文化相结合，使包装成为产品的突出特色。
4. 个性化和互动性：盒包装设计应考虑盒子的定制化可能，例如雕刻、印刷图案或个性化文本等。此外，鼓励寻求包装与消费者之间的互动设计，例如独特的打开方式或二次使用。同时非常鼓励具有成本效益及可行性的解决方案。
f. 大赛流程
1. 设计递交阶段： 参赛者按照设计要求完成设计，并提交电子设计文件及相关说明。
初选阶段：评审会对所有提交的设计作品进行初步筛选，确定入围作品。
2. 网上投票阶段：入围作品将进行公示，并接受公众投票。
3. 最终决策阶段： 根据网络投票结果和专家评审团的意见，确定最终获奖者，并举行颁奖典礼，获奖者必须展示至少两（2）个1:1比例的设计提案原型。原型应使用上述材料制作，如果有多个部件，还应附上每个部件的平面展开图。
4. 展示阶段及成果推广：获奖作品将在各类媒体平台进行展示和宣传，获奖者将有机会受邀与合作企业进行合作。
g. 评审会
评委会团队将由来自 CMPC Biopackaging、智利车厘子生产商（待定）、一家智利出口促进总局、CMPC 亚洲代表处、同济大学以及一家中国零售商的跨学科专家和产业代表组成。
h. 奖品
比赛分为(2)个类别：（1）瓦楞纸板设计；（2）作为折叠纸盒的纸板设计。包含这两种设计的奖项如下：
金奖
一等奖
获奖者2名，每人奖金8000元人民币。共计16000元人民币。
银奖
二等奖
获奖者2名，每人奖金6000元，共计12000元。
铜奖
三等奖
获奖者2名，每人奖金3300元，共计6600元。
大奖
特等奖
从两名金奖获得者中选出一名获奖者，他/她将获得智利往返旅行。
共设特等奖1名、一等奖2名、二等奖2名、三等奖2名。
获奖项目将根据其创新水平、在CMPC现场制造的可行性以及在车厘子生产现场的装载情况进行评选。以上，强烈建议查看“大赛资料”部分的视频与演示文稿，以了解相关信息。
i. 作品要求
请务必在以下2个类别中选择一类进行设计：
（1）瓦楞纸板
（2）作为折叠纸盒的纸板
1. 设计作品提交形式
1) 提交文件中必须包含：一份详细的包装盒展开图，清楚标明各部分的尺寸；组装完成的盒子的三维图或效果图，展示不同的角度和视角。
2) 提交作品数量应在1至5幅之间，建议至少包含一幅作品的综合展示效果图。
3) 每幅图片应符合A3（420×297mm）规格，分辨率不低于300dpi，文件大小不超过5M，以.jpg或.pdf格式保存。
2. 设计说明
提供一份不超过200字的英文版设计说明，简要阐述作品的创意亮点、设计理念等关键信息。
3. 匿名性要求
所有提交的作品资料中不得包含作者的姓名、单位或院校信息，以保证评审的公正性。
4. 实体模型或制作模型要求
1) 作品应提供实体样本模型或可用于直接制作的模型文件，这些模型应能够支持实际生产或制造过程。请浏览“大赛资料”部分，以理解相关生产或制造过程。
2) 实体样本模型应确保质量和精度，以便于评审团能够直观理解作品的实际效果和制作质量。
3) 制作模型文件应包括所有必要的制造信息，如尺寸、材料规格、组装指南等，以便于第三方能够根据文件进行生产。
5. 附加材料
如有必要，可提供额外的材料或文档，如可编辑的设计文件、材料清单、预算评估、市场分析等，以支持作品的全面性评估。
作品提交：
1）请将设计作品打包发送至邮箱：2341445@tongji.edu.cn
2）请将邮件标题按“车厘子包装设计大赛+瓦楞纸板设计/作为折叠纸盒的纸板设计+姓名+学校+联系方式”的格式填写。
About the competition
a. Background Information
With the increasing consumer demand for aesthetic and customized packaging, packaging design has become a crucial aspect of competition in the market. This contest aims to gather design talents, discover outstanding designers, promote innovation and development in cherry packaging design and improve competitiveness of cherry products market, focusing on environmental friendliness, functionality, and aesthetics.
b. Contest Theme
“Green and vibrant - a delicious moment with cherries” (Sostenible y vibrante - Un momento delicioso con cerezas). It is a cherry box packaging design contest for cherry boxes that features cardboard or paperboard from sustainable and renewable resources such as wood.
c. Timeline
The contest begins on July 3rd, 2024, and the submission is due on November 5th, 2024. The prize ceremony will be on November 19th.
d. Participants
Designers, design agencies, students and enthusiasts from diverse national and international backgrounds are invited to participate, as long as they demonstrate a thorough understanding of the Chinese market and/or culture.
e. Design Requirements
1. Materials Requirements: Source materials to be considered should be based on corrugated cardboard with print quality and/or cardboard as folding cartons (lightweight papers between 200 and 345 grams). The use of these environmentally friendly and biodegradable materials is strongly encouraged.
2. Functional Requirements: The box design must meet basic functions, such as preserving freshness, providing impact resistance, loading quickly at cherry production sites and allowing easy access to the cherries. Consideration should also be given to the convenience of stacking, flat transportation and a focus on the retail market with an understanding of point-of-sale display. Considerations should be given to box assembly at origin, either at the cherry producer's facilities or at CMPC Biopackaging in Chile.
3. Aesthetic requirements: The design should combine creativity and aesthetic appeal, combining elements of fashion with traditional culture to make the packaging a prominent feature of the product.
4. Personalization and Interactivity: The box design should allow for the possibility to customize the box, such as engraving or printing patterns or personalized text. In addition, the exploration of interactive designs between packaging and consumers, such as unique opening mechanisms or secondary uses, is encouraged. Not to mention a cost-efficient and a feasibility solution.
f. Contest Process
1. Design Presentation Stage: Participants complete their designs, in accordance with the design requirements and submit electronic design files along with relevant descriptions.
2. Preliminary Selection Stage: A jury of experts makes a preliminary selection of all submitted design entries, to determine the finalists.
3. Online Voting Stage: The finalist entries shall be displayed and open for public voting.
4. Final Decision Stage: Based on online voting results and the comments of the expert jury, the final winners shall be determined and a Prize ceremony shall be held, at which they must present at least two (2) 1:1 scale prototypes of their proposal made with the aforementioned materials along with their respective unwrapped blueprints of each part and piece if there is more than one.
5. Exhibition Stage & Results Promotion: Winning entries shall be displayed and promoted on various media platforms, and winners could be invited to collaborate with partner companies.
g. Jury
The judge's team will be made up of interdisciplinary experts and representatives from CMPC Biopackaging, a Chilean cherries producer to be confirmed, ProChile, CMPC Asia, Tongji University, and eventually a Chinese retailer.
h. Prizes
The contest has two (2) categories: corrugated cardboard and cardboard as folding cartons designs. In both cases, the Prizes will be as follows:
Gold Prize
First Prize
2 winners,1 of each category, each receiving a prize of 8,000 RMB. totaling 16,000 RMB.
Silver Prize
Second Prize
2 winners, 1 of each category, each receiving a prize of 6,000 RMB, totaling 12,000 RMB.
Bronze Prize
Third Prize
2 winners, 1 of each category, each receiving a prize of RMB 3,300, totaling RMB 6,600.
General Prize
Grand Prize
1 winner to be chosen from the two Gold Prize winners in each category, who will receive a sponsored round trip to Chile.
In total, there will be 1 general prize, 2 first prizes, 2 second prizes and 2 third prizes.
The winning projects will be selected based on their innovation level, manufacturing feasibility at CMPC sites, and loading at Cherries producers sites. Of the above, it is strongly recommended to review the videos that complement this brief and that will be available along with these bases.
i. Entry Requirements
Please be sure to choose one of the following 2 categories for your design:
a. Corrugated cardboard
b. Cardboard as folding cartons
1. Form of design submission
1) The submission should consist of the following elements at a minimum:
- A detailed representation of the box in an extended way, clearly indicating the measurements of its parts.
- A 3D representation or render of the assembled box, showcasing different angles and perspectives.
2) The number of submitted works should be between 1 and 5, and it is recommended to include at least one comprehensive display effect drawing of the works.
3) Each picture should meet the specifications of A3 (420×297mm), with a resolution of not less than 300dpi, and a file size of not more than 5M, saved in .jpg format or .pdf.
2. Design description
Provide a design description in English, of no more than 200 words, briefly describing the creative highlights of the work, the design concept and other key information.
3. Anonymity requirements
All submitted work information shall not contain the author's name, unit or institution information, in order to ensure the impartiality of the evaluation.
4. Physical model or production model requirement
1) Entries should provide physical sample models or model files that can be used for direct production that can support an actual production or manufacturing process. Please review the "competition materials" section to understand the production processes.
2) The physical sample model should be of sufficient quality and accuracy to allow the Jury to visualize the actual effect and quality of the work.
3) The production model files should include all necessary manufacturing information, such as dimensions, material specifications, assembly instructions, etc., so that a third party can manufacture from the files.
5. Additional materials
Additional materials or documentation, such as editable design files, material lists, budget assessments, market analyses, etc., may be provided if necessary to support a thorough evaluation of the work.
Entry Submission:
1) Please send your design works in a package to 2341445@tongji.edu.cn
2) Please fill in the title of the email in the format of Cherry Packaging Design Competition + Corrugated Cardboard Design / Cardboard as Folding Cartons Design + Name + School + Contact Information.
大赛资料
Competition Materials
在设计之前，请花一些时间阅读以下大赛相关资料。
Please take some time to digest the below essential materials before your design.
1. Competition Brief
扫描二维码下载相关PPT
2. Folding Boxboard Packaging
扫描二维码下载相关PPT
3. Corrugated cardboard
packaging solutions
扫描二维码下载相关PPT
组织机构
Organization
Organizer
Partnership
来源｜SIIDI
