向右滑动查看英文→
Slide to view the English version→
MEGA国际创意媒体盛典活动简介
MEGA国际创意媒体盛典是由西交利物浦大学影视与创意科技学院举办的年度国际盛会，迄今为止已连续举办四届。MEGA是Media(媒体)、Exhibition(展览)、Graphics(图像)、Arts(艺术)的集成概念。
MEGA国际创意媒体盛典旨在促进影视与创意媒体领域的交流，架起学界与业界对话与分享的平台，利用多元化的创意媒体形式，结合影视及数字媒体作品的展映及展示、举办国际创意媒体大赛、高峰论坛及分享交流会议等多种活动，邀请海内外的学者、专业人士、学生共同参与，探索影视、数字媒体艺术及创意科技的发展趋势，促进国际间学术与相关业内人士的交流和学习。
2024年5月10日在苏州文化艺术中心举办的第四届MEGA国际创意媒体盛典开幕式暨颁奖典礼，线上直播点击率达194万人次；2024年5月11日在西交利物浦大学举办的MEGA影视、新媒体与创意科技高峰论坛线上直播点击率达173万人次。
第四届MEGA共收到了来自全球20个国家、175所高校及14个专业媒体机构的829份优秀作品，参与规模实现了跨越式增长，类型涵盖了剧情短片、纪录片、实验短片、装置作品、动画、VR、游戏等。这一显著的增长不仅证明了MEGA国际创意媒体盛典在全球范围内的广泛认可度和影响力，更反映了全球创意媒体行业的蓬勃发展和源源不断的创新活力。
我们即将迎来第五届MEGA国际创意媒体盛典，本届将以“沉浸Immersion”作为主题，为创造者提供能够营造目标情境的想象空间，调动人的感受感官，丰富人的认知体验，引领人全身心专注于某一活动，从而达到一种令人投入的心流状态。
第五届MEGA国际创意媒体盛典竞赛单元于2024年12月1日开启，本届增设了AI类和短视频类两组令人期待的征稿分类：
AIGC，即“人工智能生产内容（Artificial Intelligence Generated Content）”，在生成式人工智能爆火的智能创作时代，一直是传媒、影视及艺术等创作领域探讨研究的前沿项目。本次大赛新增生成式人工智能类作品奖项，拟在通过人工智能技术，鼓励参赛者发挥创造力和想象力，探索并展示AIGC在艺术设计创意领域的潜力。
同时，为适应新媒体时代的传播特色，新增设的短视频类奖项旨在探索更具吸引力的内容生产和创作形式。多元化的媒体形式能为作品赋予全新的生命，为优秀的创意灵感提供更加广阔的机遇，为身陷“碎片化”迷思的短视频提供新的美学可能性。
第五届MEGA国际创意媒体盛典
奖项征稿作品要求
学生组
A. 短片作品
a.
需是在 2023 年 1 月 1 日以后制作完成
b.
时长不超过30 分钟
c.
您需要提交的报名材料应采用MP4或MOV格式。请确保您的视频文件符合这两种格式中的任意一种，以便顺利完成报名程序
d.
影片不限类型 (实验，剧情，纪录，动画，MV，综艺，科幻，VR 等均可)
e.
除无对白电影外，其余影片需添加英文字幕
f.
已经在中国大陆地区的院线或网络平台进行公开展映或在电影节前有此计划的影片请注明情况
B. 装置类作品
a.
需是在 2023 年 1月 1 日以后制作完成
b.
不限类型、不限风格
c.
装置作品的制作材料不设限制，但充分鼓励使用符合绿色环保标准、易于拆装及运输、适合长期展出的材料
C. 游戏类作品
a.
需是在 2023 年 1 月 1 日以后制作完成
b.
投稿不限制作品类型、风格及发布平台
c.
您需要提交一个完整的可执行文件
D. AI类作品
a.
需是在 2023 年 1 月 1 日以后制作完成
b.
时长不超过30 分钟
c.
创造过程必须使用AI工具，内容需有50%以上时长占比由AI生成，包括但不限于生成式AI，允许在AI基础上对视频进行编辑制作视频短片
d.
您需要提交的报名材料为创作说明文档和衍生视频的压缩文件，文档应采用doc., docx.或pdf.格式，视频应采用MP4或MOV格式，最终压缩文件应为zip格式。请确保您的视频文件符合格式要求，以便顺利完成报名程序
e.
影片不限类型 (实验，剧情，纪录，动画，MV，综艺，科幻，VR 等均可)
f.
除无对白电影外，其余影片需添加英文字幕
E. 短视频类作品
a.
需是在 2023 年 1 月 1 日以后制作完成
b.
时长不超过5分钟
c.
支持横、竖屏格式。画面干净，不插入任何商业广告；可配背景音乐、画外音、解说声等
d.
征集作品形式不限。微电影、纪录片、公益宣传片、微短剧等均可，征集作品需传播正能量，不涉及色情、暴力、种族歧视等内容
e.
除无对白电影外，其余影片需添加英文字幕，鼓励多语种作品，多语言对话作品均需添加标准和合适的英文字幕
社会组
社会组投稿作品以影视类为主。
a.
需是在 2023 年 1 月 1 日以后制作完成
b.
时长不超过30 分钟
c.
您需要提交的报名材料应采用MP4或MOV格式。请确保您的视频文件符合这两种格式中的任意一种，以便顺利完成报名程序
d.
影片不限类型 (实验，剧情，纪录，动画，MV，综艺，科幻，VR 等均可)。 已经在中国大陆地区的院线或网络平台进行公开展映或在电影节前有此计划的影片请注明情况
e.
除无对白电影外，其余影片需添加英文字幕
投稿说明
▪
作品须源于个人创作，不得侵犯他人版权或知识产权，杜绝抄袭，一经发现，将取消参评资格
▪
作品不得添加水印、边框、贴图、日期、logo等元素
▪
作品不得涉及色情、恐怖、暴力等内容，不得含有种族、宗教、性别歧视等内容
▪
不符合以上要求的作品将被视为自动弃权
▪
作品版权归参赛者所有，主办方有权在大赛相关宣传中使用作品
MEGA国际创意媒体盛典
奖项设置
学生组奖项
A. 短片类奖项
短片单元包括除VR，MV和综艺外的所有类型片
▪
最佳短片
▪
最佳导演
▪
最佳摄影
▪
最佳声音设计
▪
最佳剧本
▪
最佳剪辑
▪
观众选择奖
B. 其他类型奖项
其他类别包括艺术装置，游戏，VR，MV，综艺，广告和实验短片
▪
最佳艺术装置
▪
最佳游戏
▪
最佳VR
▪
最佳MV
▪
最佳综艺
▪
最佳纪录片
▪
最佳广告
▪
最佳微电影广告
▪
最佳实验短片
▪
最佳AI影像生成
▪
最佳短视频
C. 最佳创意奖
▪
所有类型的参赛作品都有机会获得最佳创意奖
社会组奖项
▪
最佳短片
▪
最佳纪录片
▪
最佳广告
▪
最佳微电影广告
最终奖赏
经过严密评选，最终将选出各奖项得主。获奖者将得到线下与线上展映作品的机会，参与2025年5月在苏州举办的MEGA国际创意媒体盛典颁奖典礼暨开幕式，并获得更多推广资源。
投稿方式
本届MEGA国际创意媒体盛典由西交利物浦大学影视与创意科技学院主办，将于2025年5月于苏州举办，现面向全球征集优秀短片及创意媒体作品。线上报名通道现已开启，报名时间截止至2025年4月6日。
投递作品，请先扫描下方二维码：
作品是美的直接载体，第五届MEGA国际创意媒体盛典已经拉开序幕，我们期待能在MEGA这一兼具包容性与创新力的媒体盛典中看见您的作品！
如有任何疑问，请联系MEGA@xjtlu.edu.cn
文案：牟倩
排版：汪宇涵
MEGA International Creative
Media Festival Overview
The MEGA International Creative Media Festival is an annual international event organized by the Academy of Film and Creative Technology at Xi’an-Jiaotong Liverpool University. MEGA is an integrated Media, Exhibition, Graphics, and Art concept.
MEGA International Creative Media Festival aims to promote film, television, and creative media communication and provide a platform for sharing between academia and industry. The MEGA International Creative Media Festival focuses on the diverse forms of creative media communication. It carries out activities combining different arrangements and exhibitions of digital media arts, including the “International Creative Media Competition”, “Film, New Media and Creative Technology Summit”, and guests’ sharing, inviting scholars, experts, and students to join together to explore the trends in film, television, and new media arts, and enhance communications between students and relevant industry professionals.
The opening ceremony and awards presentation of the 4th MEGA International Creative Media Festival held at the Suzhou Culture and Arts Centre on May 10, 2024, achieved an online live-stream viewership of 1.94 million. The MEGA Film, New Media, and Creative Technology Summit Forum, held at Xi’an Jiaotong-Liverpool University on May 11, 2024, reached 1.73 million online views.
The 4th MEGA received 829 outstanding submissions from 175 universities across 20 countries and 14 professional media organizations, marking a substantial increase in participation. The entries spanned various categories, including narrative short films, documentaries, experimental shorts, installation works, animations, VR, and games. This significant growth not only demonstrates the widespread recognition and influence of the MEGA International Creative Media Festival globally but also reflects the thriving development and continuous innovation within the global creative media industry.
The 5th MEGA International Creative Media Festival will focus on the theme “Immersion” providing creators with an imaginative space to create a target situation, where engage the senses and enrich cognitive experiences. The competition section of the 5th MEGA International Creative Media Festival will open on December 1, 2024, adding two new categories: Artificial Intelligence Generated Content (AIGC) and Short Videos：
AIGC, represents a frontier domains in the media, film and art creative fields within the booming era of generative AI. The new AIGC category of this competition aims to inspire participants to unleash their creativity and imagination through AI technologies, and to explore and demonstrate the potential of AIGC in the field of art and design creativity.
Additionally, to adapt to the characteristics of content dissemination in the new media era, the competition includes a new category for short videos, which aims to foster more engaging content creation and innovative production methods. Diversified media formats can breathe new life into works, offering broader opportunities for creative ideas and providing fresh aesthetic possibilities for short videos, which often grapple with the challenges of “fragmented” media consumption.
Submission Requirements
Student Section
A. Short Film
a.
The film should be produced after January 1, 2023.
b.
Maximum Duration: 30 minutes
c.
Submission Format: Should be in MP4 or MOV format
d.
There are no restrictions on film genres (experimental, narrative, documentary, animation, MV, variety, sci-fi, VR, etc.)
e.
English subtitles are required for all films except silent ones.
f.
Films already screened in Suzhou theaters or online platforms must disclose this information.
B. Installation Category
a.
The installation should be produced after January 1, 2023.
b.
No restrictions on type or style
c.
Materials used should be environmentally friendly, easy to assemble and transport, and suitable for long-term display.
C. Game Category
a.
The game should be produced after January 1, 2023.
b.
No restrictions on type, style, or platform
c.
Must submit a complete executable file
D. AI-Generated Content (AIGC) Category
a.
The work should be produced after January 1, 2023.
b.
Maximum duration: 30 minutes
c.
Content must be at least 50% AI-generated, with AI tools used in the creative process. AI is used in the creation process, including but not limited to generative AI, and allows editing the video on an AI basis to produce the short video.
d.
Submission Format: it should be a compressed file (in a zip format) of the creation description document ( in doc., docx., or pdf. format) and the generated video (in MP4 or MOV format).
e.
All film genres are accepted (including experimental, narrative, documentary, animation, music video, variety show, sci-fi, VR, etc.)
f.
Except for films without dialogue, all other submissions must include English subtitles.
E. Short Video Category
a.
The video should be produced after January 1, 2023.
b.
Maximum duration: 5 minutes.
c.
Supports horizontal and vertical formats, is free from commercial advertisements; and can be accompanied by background music, voice-over, narration, etc.
d.
Open to various formats (microfilms, documentaries, public service announcements, mini-dramas, etc.); entries should spread positive energy and not involve pornography, violence, racial discrimination, etc.
e.
Standard and appropriate English subtitles are required, with multilingual submissions encouraged.
Professional Section
This section is for film and video content.
a.
The work should be produced after January 1, 2023.
b.
Maximum duration: 30 minutes
c.
The submission materials must be in MP4 or MOV format. Please ensure that your video file meets one of these format requirements to complete the registration process smoothly.
d.
All film genres are accepted (including experimental, narrative, documentary, animation, music video, variety show, sci-fi, VR, etc.). Films that have been, or are planned to be, publicly screened in theaters or on online platforms in Suzhou, or are scheduled for film festivals, should indicate this information.
e.
Except for films without dialogue, all other submissions must include English subtitles.
Submission Guidelines
▪
All submissions must be original and free from copyright infringements. Plagiarized works will be disqualified.
▪
Videos must be free from watermarks, borders, stickers, dates, or logos.
▪
Content must not contain pornography, violence, or discriminatory material.
▪
Entries that do not adhere to the above requirements will be considered as an automatic waiver.
▪
The copyright of the submitted works remains with the participants. The organizer has the right to use the works in promotional materials related to the competition.
Awards
Student Section
A. Short Film Category
The short film category includes all types of films except for VR, music videos, and variety shows.
▪
Best Short Film
▪
Best Director
▪
Best Cinematography
▪
Best Sound Design
▪
Best Script
▪
Best Editing
▪
Audience Choice Award
B. Other Categories
Other categories include art installations, games, VR, MV,
variety shows, advertisements, and experimental short films.
▪
Best Art Installation
▪
Best Game
▪
Best VR
▪
Best Music Video
▪
Best Variety Show
▪
Best Documentary
▪
Best Advertisement
▪
Best Micro-Film Advertisement
▪
Best Experimental Short Film
▪
Best AI-Generated Content
▪
Best Short Video
C. Best Creative Award
▪
All entries are eligible for the Best Creative Award.
Professional Section Awards
▪
Best Short Film
▪
Best Documentary
▪
Best Advertisement
▪
Best Microfilm Advertisement
Final Rewards
The winners of the awards will be selected after a rigorous selection process. The winners will have access to screen their work online and offline as well as receive additional promotional resources and attend the MEGA International Creative Media Festival and open ceremony in 2025.
Submission Instruction
The 5th MEGA International Creative Media Festival, organized by the Academy of Film and Creative Technology at Xi’an Jiaotong-Liverpool University, will take place in Suzhou in May 2025. The festival is now open for global submissions of outstanding short films and creative media works. The online registration portal is now open, and the submission deadline is April 6, 2025.
For submissions, please scan the QR code below.
Works are a direct embodiment of beauty. The 5th MEGA International Creative Media Festival has officially begun, and we are excited to see your creations at this media celebration that blends inclusivity and innovation!
If you have any questions, please contact MEGA@xjtlu.edu.cn
Copywriter: Qian Mu
Layout designer: Yuhan Wang, Wenzhen Li
在西浦听讲座｜科技与艺术的联动：视觉计算带你“看”世界
等你加入西浦校歌创作团队！Join the XJTLU Anthem Project Team!
