多元世界 多样的你 无限的可能
The multi-talented you,
in a multi-dimensional world,
we shape multi-capable possibilities.
欢迎来到CCI冬日展
Welcome to the CCI Winter Exhibition!
主题介绍 Topic Introduction
multi＋
本次展会的主题为“multi＋”，意味多元，在国际主义风格盛行的当下，多元化变得更为重要。
多元，既是从一到多，分散变化，又是非统一下的多样化。瑰丽的色彩，缤纷的构图，丰富的内容与发散的思维一同构筑了展出的各个精彩作品。在大势所趋的统一下追求自由的思想碰撞。
加号，为多元的幼鸟增添羽翼供其飞翔，为多元的大厦构筑地基供其高建。每一处花草树木，每一寸光阴荏苒，每一分柴米油盐，每一个思维跳动，均可以跟随观察角度变化走向不同的结局，而你的未来，也是如同棱镜侧面光照下的彩虹一样，色彩绮丽而可能无限。
The theme of this exhibition is "multi +," which means diversity, and it is becoming more important in the current internationalist style.
Multivariate, namely from one to many, decentralized change, and the diversification under the non-unity. Magnificent colours, colourful compositions, rich content, and divergent thinking come together to build the various wonderful works on display. It is a pursuit of freedom under the unity of the general trend of the collision of ideas.
The plus sign adds feathers for the young bird of diversity to fly and constructs the foundation for building diversity to be built high. Every flower, grass and tree, every inch of time, every bit of firewood, rice, oil, and salt, every thought, can follow the change in the angle of observation towards a different end, and your future is like a rainbow illuminated by the side of a prism, with beautiful colours and infinite possibilities!
活动详情 Details
1
展出时间：2024年12月2日-12月4日
Time: 2-4 December 2024
2
展出地点：AS大楼G层
Venue: AS Building GF
3
展出内容：第三届文化创意产业艺术展
Content: 2024 MSc Cultural and Creative Industries Winter Exhibition
Promotional video
模块分解 Module Introduction
展览选取了CCI专业第一学期课程的部分优秀作业和教学过程中包含创意元素的作品进行展出，课程包括FTA421（文化与创意导论）, FTA422(文化与传媒政策）, FTA425(文化创意产业研究方法）以及FTA427(视觉文化)。这不仅是一场作品的展示，更是一次文化与创意的深度碰撞，是四门精彩课程与创意产业的完美融合。
The exhibition showcases the excellent coursework related to the students’ creativities, which mainly includes the CCI year one modules, such as, FTA421 Introduction to Cultural and Creative Industries, FTA422 Cultural and Media Policies, FTA425 Research Methods for Cultural and Creative Industries, and FTA427 Visual Cultures. This demonstrates not only a display of excellent coursework amongst modules, but also an in-depth collision of culture and creativity, and a perfect fusion of the four wonderful courses with creative industries.
向上滑动阅览
FTA421：文化创意产业导论
Introduction to Cultural and Creative Industries
本模块致力于帮助学生深入了解文化与创意产业的历史演进及理论架构，希望通过这种学习，学生不仅能够了解CCI的实际情况，还能明确自己的职责和使命，从而更好地为未来做好准备。
当传统文化与现代创意相遇，会碰撞出怎样的火花？从创造性的理解和文化的继承和创新，从文化创意产业的发展历程到未来趋势，我们将通过作品展示传统与现代的融合，听听行业内优秀人士的看法，感受文化和创意的魅力。
This module is dedicated to helping students gain an in-depth understanding of the historical evolution and theoretical framework of cultural and creative industries. It is hoped that through such learning, students will not only be able to understand the actual situation of CCI, but also be able to clearly define their responsibilities and missions, to better prepare for the future.
When traditional culture meets modern creativity, what sparks will collide? From creative understanding and cultural inheritance and innovation, from the development history of cultural and creative industries to future trends, we will demonstrate the fusion of tradition and modernity through our works, listen to the views of outstanding people in the industry, and feel the charm of culture and creativity.
FTA422：文化与传媒政策
Cultural and Media Policies
本模块旨在让学生通过对中国的文化媒体政策、其他国家的文化和媒体政策进行深入探讨，关注文化创意产业的政策、实践和生态系统之间的相互关系，全面了解媒体在数字时代的发展和演变，以及地方、国家和国际层面的文化产业和政策的演变和趋势。
公共政策如何影响文化创意产业？世界各地政府对文化创意产业的态度如何？本次展览中，我们将通过一系列分析反映当前政策导向，深入了解政策对创意产业的支持与引导，感受政策与创意之间的紧密联系。
This module aims to provide students with a comprehensive understanding of the development and evolution of media in the digital age, as well as the evolution and trends of cultural industries and policies at the local, national, and international levels, through an in-depth exploration of China's cultural and media policies, cultural and media policies in other countries, and a focus on the interrelationships between policies, practices, and ecosystems of cultural and creative industries.
How does public policy affect the cultural and creative industries? What is the attitude of governments around the world towards cultural and creative industries? In this exhibition, we will reflect on the current policy orientation through a series of analyses, gain insights into the support and guidance of policy for creative industries, and feel the close connection between policy and creativity.
FTA425：文化创意产业研究方法
Research Methods in Cultural and Creative Industries
本模块致力于深入探讨与创意产业相关的基本概念及研究方法，学生将有机会通过每周的实践练习来探索并理解这些研究方法，进而培养自主进行独立调查的能力，以推动创意产业的持续发展与丰富。
本次展览所承载的意义不止展示精美的作品，更展示隐藏于创作背后的研究方法。生活中有趣的现象无处不在，本次展览中，我们就以田野调查笔记的形式，将挖掘和深入理解这些现象的方式呈现在大众面前。
This module is dedicated to an in-depth exploration of the fundamental concepts and research methodologies related to the creative industries. Students will have the opportunity to explore and understand these research methodologies through weekly hands-on exercises, and in turn develop the ability to conduct independent investigations on their own, in order to contribute to the continued development and enrichment of the creative industries.
This exhibition is more than just a display of beautiful artworks, it is also a demonstration of the research methods behind the creations. Interesting phenomena are everywhere in life, and in this exhibition, we present to the public a way to explore and deeply understand these phenomena in the form of fieldwork notes.
FTA427：视觉文化
Visual Cultures
本模块旨在帮助学生深化对视觉材料、内容和资产所反映出的文化现象及其社会影响的理解，帮助学生建立对视觉文化的全面认识，并培养其在相关领域中的分析和批判能力。
从视觉语言到符号意义，从审美价值到情感体验，视觉语言是创作者与观众沟通的桥梁。我们将通过视频作品展示如何通过视觉元素传达文化信息，引发观众的审美共鸣，感受作品所蕴含的深刻内涵。
This module aims to help students deepen their understanding of cultural phenomena and their social impacts as reflected in visual materials, contents, and assets, to help them build a comprehensive understanding of visual culture, and to develop their analytical and critical skills in related fields.
From visual language to symbolic meaning, from aesthetic value to emotional experience, visual language is the bridge between creators and audiences. We will demonstrate through video works how to convey cultural messages through visual elements, triggering the audience's aesthetic resonance and feeling the profound connotations of the works.
文化与创意产业 CCI Introduction
文化与创意产业以创造力为核心，是最具创新活力的领域，也是国家软实力的体现，发展文化与创意产业已被提升为国家战略。本专业为毕业生在创意、文化、传媒、影视、新媒体等领域的职业发展创造了一条独特的道路，不仅帮助学生了解文化政策、文化治理、文创产业经营以及数字创意产业的发展，同时引导学生将文化经济置于行业背景中，将所学知识与技能应用于当今的文化与创意产业实践中。
文化与创意产业硕士专业隶属于西浦影视与创意科技学院。本专业提供四个研究方向，包括内容制片、创意产业、文化产业及交互媒体，以满足学生不同的发展需求。课程设置不仅涵盖专业相关课程，同时引入创业元素，不论学生选择何种研究方向，都会涉及创新思维以及最前沿的数字文创、科技等知识与技能培养。
The continued rise and evolution of the cultural and creative sector is a captivating trend worldwide. The MSc Cultural and Creative Industries programme offers students a roadmap to dynamic careers in the creative, cultural, media, film and television, and new media fields. It offers insights into cultural policies, governance, the operation of cultural and creative industries, and the development of digital creative industries. The programme aims to contextualise cultural economies within the framework of industry and explore their applications and implications for contemporary industrial practices.
The Academy of Film and Creative Technology delivers this programme which offers four pathways to suit the needs of a diverse student population. Regardless of the pathway, students are engaged in cutting-edge media, technology, and creativity. In addition to the subject matter, the programme features strong entrepreneurial elements, a hallmark of all postgraduate courses in the Academy.
内容制片：该方向致力于培养学生对影视、网络平台、短视频、新媒体等以视觉故事叙述为基础的产业的了解，使学生掌握人工智能在内容制作中的应用，成为有策划能力的创作者。它适合（但不限于）拥有影视制作、影视编导、戏剧影视文学、网络与新媒体、播音主持或其他内容创作相关专业背景的申请人。
Content Producing: This pathway cultivates students’ understanding of film and television, network platforms, short videos, new media, and other visual storytelling-based industries. It equips students to apply artificial intelligence in content creation, enabling them to become skilled planners and creators. It is suitable for (but not exclusive to) students with previous backgrounds in film and TV production, editing and directing, theatre and film literature, network and media, broadcasting and anchoring, or other related disciplines in content production;
创意产业：该方向致力于培养学生对数字媒体艺术、创意设计、文创产品、视觉设计、广告与品牌营销等创意产业的了解，使学生掌握人工智能在数字创意产业的应用，成为具有审美能力的设计师、经理人及品牌策划师。它适合（但不限于）拥有产品设计、视觉传达、服装设计、广告与营销或其他创意设计相关专业背景的申请人。
Creative Industries: The Creative Industries pathway enhances students’ understanding of digital media arts, creative design, cultural and creative products, visual design, advertising and branding, and other creative industries. It incorporates the application of artificial intelligence in digital creative industries and prepares students to become aesthetically competent designers, managers, and directors. It is suitable for (but not exclusive to) students with previous backgrounds in product design, visual communication, fashion design, advertising and marketing, or other related disciplines in creative design;
文化产业：该方向致力于培养学生对文化遗产与旅游、数字文化、活动策划、展览策划和社会文化的可持续发展的了解，使学生掌握人工智能在文化产业中的应用，成为具有组织能力的文化工作者。它适合（但不限于）拥有文学、博物馆学、旅游管理、图书馆学或其他人文社科相关专业背景的申请人。
Cultural Industries: This pathway develops students’ understanding of cultural heritage and tourism, digital culture, event planning, exhibition curation, and sociocultural sustainable development. It emphasises the implication of artificial intelligence in cultural industries and trains students to become cultural workers with organisational capacities. It is suitable for (but not exclusive to) students with previous backgrounds in literature, museology, tourism management, library science, or other related disciplines in humanities and social sciences;
交互媒体：该方向致力于培养学生对沉浸式交互实践的理解，包括装置艺术，声音艺术，表演，游戏，虚拟现实/增强现实等创新产业的了解，使学生掌握人工智能在交互媒体中的应用，培养学生探索新技术和创作技巧并重新定义互动媒体。它适合（但不限于）具有计算机科学、数字媒体技术、虚拟或增强现实技术、游戏开发、声音制作、表演研究、空间或环境艺术、电子工程或其他互动媒体实践相关专业背景的申请人。
Interactive Media: This pathway fosters students’ understanding of immersive and interactive practices, including installation art, sound art, performance, games, VR/AR, and other innovative fields. It focuses on the application of artificial intelligence in interactive media and prepares students to explore new technologies and creative techniques, redefining what interactive media can achieve. It is suitable for (but not exclusive to) students with previous backgrounds in computer science, digital media technology, virtual/augmented reality, game development, sound production, performance studies, spatial art/environmental art, electronic engineering, or other related disciplines in interactive media practice.
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