GO GETOP
英国高果营销是一家位于伦敦的专业和领先的市场营销公司,同时也是拥有庞大留学生和华人粉丝基础的自媒体平台。
2013年,格拉斯哥答疑君成立,迅速发展为格拉斯哥地区最大、最具影响力的自媒体平台。并且影响力逐渐扩展至伦敦,成为覆盖曼彻斯特、伯明翰、卡迪夫、爱丁堡等主要城市的超全信息资讯中心。
2016年,榜样网GETOP创立,策划了一系列引人注目的爆款文章,并运营+多家新媒体平台,覆盖微信公众号、微博、百家号、知乎、小红书、抖音、微视、网易号、一点资讯、头条号、搜狐号等,并管理500多个优质粉丝群体微信群。
2020年,我们的平台迅速发展,成为拥有超过300000名忠实粉丝的自媒体平台。创作了许多原创爆文,涉及国际时事、时尚、娱乐、旅行、文史等各个领域。我们还提供商业推广服务,获得了国内外同行和商业客户的高度认可。
2022年,为了更好的拓展业务,我们在伦敦成立了英国公司GO GETOP,致力于为用户提供更加丰富的内容和优质的服务。
从格拉斯哥答疑君到GO GETOP,高果营销成为引领中文营销领域发展的顶尖自媒体平台和市场营销领导者。
招聘岗位
文案写作
平面设计
网页设计
视频拍摄剪辑
数字媒体营销
TikTok运营
海外社交媒体运营
(Facebook, Instagram)
新媒体运营
(小红书,微博,微信公众号等)
1. 均为兼职/实习,远程工作即可,薪资DOE。
2. 时间自由,但每周需安排固定时间在工作岗位上。
3. 如应聘实习生岗位,需要实习期六个月起,实习结束均可获得实习证明,支持背调,表现优秀者可获得CEO推荐信。
01
文案写作
Content Creator
岗位要求 (Job Description)
文案写作职责:
1、熟悉新闻稿、公众号、微博、小红书等社交媒体的写作类型。
2、负责各个项目的推广软文的编写以及文案的策划。
3、研究与行业相关的社交媒体内容和趋势。
4、在社交媒体平台上推广内容并监控粉丝参与度(例如评论和分享)。
5、识别客户需求并推荐新主题。
6、衡量内容的热度和流量。
文案写作技能:
1、具备优秀的文字功底,思路清晰,语言表达能力强。
2、优秀的中英文写作和编辑能力。
3、对长篇内容片段进行事实核查的能力。
4、有能力在一个快节奏的环境中,在相互竞争的截止日期和优先事项下主动工作。
The Content Creator Responsibilities:
1. Familiar with the writing styles of different social media platforms.
2. Creating and distributing marketing copy to advertise our company and products.
3. Research industry-related social medial content and trends.
4. Promote content on social media networks and monitor engagement (e.g. comments and shares).
5. Identify customers’ needs and recommend new topics.
6. Measure web traffic to content (e.g. conversion and bounce rates)
The Content Creator skills:
1. Excellent writing skills, clear thinking and strong verbal skills.
2. Excellent copy writing and proof-reading skills in Chinese and English.
3. An ability to fact-check long-form content pieces.
4. The ability to work under own initiative in a fast-paced environment with competing deadlines and priorities.
02
平面设计
Graphic Designer
岗位要求 (Job Description)
平面设计职责:
1、根据产品和公司品牌准则创建和制作高质量图像,确保设计符合品牌指南和公司目标。
2、创建具有视觉吸引力的数字和印刷材料,包括但不限于社交媒体、数字广告、小册子、海报、展览图形、插图、信息图表、网页、应用程序和视频。
3、在整个客户创意项目中保持品牌一致性,遵守品牌指南和规范。
4、有效地管理时间,能够按时完成任务。
平面设计技能:
1、强大的平面设计技巧和对细节的敏锐眼光
2、熟悉设计原则和实践
3、独立工作和团队合作的能力
4、强大的组织能力和同时管理多个项目的能力
5、出色的 Adobe Creative工作知识,尤其是:InDesign、Illustrator、Photoshop、Premier Pro 和 After Effects
The Graphic Designers Responsibilities:
1. Creating and producing high quality imagery adhering to product and company brand guidelines. Ensure designs are aligned with brand guidelines and company objectives
2. Creating visually appealing digital and print materials, including but not limited to social media, digital ads, email marketing, stationery, brochures, posters, exhibition graphics, illustrations, infographics, digital portals, websites, apps and videos.
3. Maintaining brand consistency throughout client creative projects, working to brand guidelines and specifications.
4. Managing time eectively. Ability to meet deadlines and update relevant teammembers as needed.
The Graphic Designers skills:
1. Strong graphic design skills and a keen eye for detail.
2. Familiarity with design principles and practices.
3. Ability to work independently and as part of a team.
4. Strong organizational skills and the ability to manage multiple projects simultaneously.
5. Excellent working knowledge of Adobe Creative suite, in particular: InDesign, Illustrator, Photoshop, Premier Pro and After Effects).
03
Web Designer
岗位要求 (Job Description)
网页设计职责:
1、规划网站布局,负责网站页面设计,优化用户视觉体验及完善页面设计流程。
2、为客户设计创意网站概念,并在需要时使用品牌指南。
3、帮助展示设计概念,接收客户的反馈,并改进设计直至项目完成。
4、就项目进度与客户与上级进行沟通并跟踪在项目工作上花费的时间。
5、对网页设计充满热情,紧跟最新的网页和用户体验趋势。
网页设计技能:
1、展示设计功能强大、可用且引人注目的电子商务和宣传册网站的能力的作品集。
最好有使用shopify、Wordpress等电商网站建设的经验。
2、 熟练使用Photoshop、Illustrator或其他视觉设计工具,如Sketch或Figma等。
3、适应能力强,能够胜任不断变化的角色,愿意在需要时承担额外的责任。
4、理想情况下,具有关于 SEO 最佳实践设计的知识。
The Web Designers Responsibilities:
1. Creating wireframes, personas, site maps and prototypes to communicate interaction and design ideas.
2. Designing creative website concepts for our clients, working with brand guidelines when required.
3. Helping present design concepts, receive feedback from clients, and evolve designs through to sign-off.
4. Communicating on project progress and track time spent on project work.
5. Passionate about web design and keep up to date with the latest web and UX trends.
The Web Designers skills:
1. A portfolio that demonstrates the ability to design highly functional, usable and eye-catching e-commerce & brochure websites.
2. Proficiency in Photoshop, Illustrator or other visual design tools such as Sketch or Figma.
3. Adaptable and able to work in an ever evolving role, willing to take on additional responsibilities where needed.
4. Ideally some knowledge of designing for SEO best practices.
04
视频拍摄剪辑
Videographer & Editor
岗位要求 (Job Description)
Base英国伦敦,兼职
拍摄地点主要在伦敦,剪辑可以远程完成
视频拍摄剪辑职责:
1、了解每个项目的视频要求、目标和创意愿景。为各种项目拍摄和录制高质量的视频素材。
2、 使用视频剪辑软件将原始素材编辑成精美且视觉上引人注目的视频。
3、确保视频剪辑、音频和视觉元素之间的无缝和连贯流动,保持一致的节奏和引人入胜的过渡。
4、在项目截止日期前按时交付高质量的视频内容。
5、通过自我学习和专业发展,不断提高摄像和剪辑技能。
视频拍摄剪辑技能:
1、作为摄像师、编辑或视频制作人的专业经验
2、在制作高水平的书面和视频内容(包括写作、制作和剪辑)方面的成熟经验。
3、熟练使用剪映、Adobe Premiere Pro、Final Cut Pro等视频剪辑软件。
4、出色的问题解决技能——战略性地思考将解决问题的内容提供给更广泛客户群的方法。
5、注重细节和确保视频制作技术质量的能力。
6、能够独立工作并同时管理多个项目。
The Videographer & Editor Responsibilities:
1. Understanding video requirements, objectives, and creative vision for each project. Capturing and recording high-quality video footage for various projects.
2. Editing video content to create engaging and compelling final products.
3. Ensuring a seamless and cohesive flow between video clips, audio, and visual elements, maintaining consistent pacing and engaging transitions.
4. Meeting project deadlines and deliver high-quality video content on time.
5. Continuously improve videography and editing skills through self-learning and professional development.
The Videographer & Editor skills:
1. Proven experience as a videographer and video editor.
2. Proven experience in producing written and video content to a high level (including writing, producing and editing).
3. Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
4. An excellent problem solving skillset - thinking strategically about an approach to deliver the problem solving content to a wider customer base.
5. Excellent attention to detail and ability to ensure technical quality in video production.
6. Ability to work independently and manage multiple projects simultaneously.
05
数字媒体营销
SEM Specialis
岗位要求 (Job Description)
数字媒体营销职责:
1、执行测试,收集和分析数据,确定趋势和洞察力,以实现付费搜索的最大投资回报率
2、紧跟新的广告趋势和 PPC 策略。
3、在各种平台上规划和实施数字营销活动,如Google, Yahoo, Bing等类似平台。
4、管理付费搜索营销活动和其他付费广告活动。
5、进行付费关键词的调研、扩展和优化。
6、研究和分析竞争对手的广告链接
数字媒体营销技能:
1、有成熟的SEM经验,成功管理谷歌、雅虎和必应的PPC活动。
2、精通绩效营销、转换和在线客户获取等方面的知识。
3、了解搜索引擎营销的最新趋势和最佳实践。
4、对竞价管理工具(如Click Equations, Marin, Kenshoo, Search Ignite)有深入的经验。
5、拥有网站分析工具(如谷歌分析、NetInsight、Omniture、WebTrends)的经验。
6、较强的分析能力和生成SEM报告的经验
7、HTML, CSS 和 Javascript 等编程语言的应用知识。
The Search Engine Marketing Specialist Responsibilities:
1. Executing tests, collecting and analyzing data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
2. Staying up to date with the new advertising trends and PPC strategies.
3. Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar.
4. Managing the paid search marketing campaigns and other paid advertising campaigns.
5. Performing ongoing paid keyword discovery, expansion and optimization
6. Researching and analyzing competitor advertising links
The Search Engine Marketing Specialist skills:
1. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing.
2. Well-versed in performance marketing, conversion, and online customer acquisition.
3. Up-to-date with the latest trends and best practices in search engine marketing.
4. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
5. Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
6. Strong analytical skills and experience generating SEM reports.
7. Working knowledge of programming languages such as HTML, CSS, and Javascript.
06
TikTok运营
TikTok Executive
岗位要求 (Job Description)
TikTok运营职责:
1、根据客户的要求,制定并执行TikTok营销策略,提高品牌曝光率、传播率、转化率。
2、根据营销热点日历和最新趋势规划、研究内容。
3、负责制作和发布TikTok的视频。
4、监控TikTok的热点趋势,帮助推动客户账户的热度增长。
5、对TikTok运营数据进行监测分析,收集用户反馈,据此不断优化运营策略.
TikTok运营技能:
1、有丰富的TikTok使用或运营经验,包括拍摄,剪辑。
2、曾为自己或品牌创作过表现良好并引起关注的内容。
3、深入了解TikTok的生态系统:趋势、标签、音乐使用、功能、指南和平台更新。
4、对制作引人入胜的品牌故事有热情和兴趣。
5、有使用海外社交媒体工具和内容创作应用程序的经验
6、能够在快节奏的商业环境中茁壮成长,同时与团队成员进行有效的协同工作
The TikTok Social Media Executive Responsibilities:
1. Developing and executing a TikTok strategy inline with their client's requirements for growing followers and engagement.
2. Planing, researching content in line with the marketing calendar and the latest trends
3. Responsible for posting and scheduling all the TikTok videos.
4. Monitoring TikTok trends and helping drive the growth of the accounts
5. Performing ongoing paid keyword discovery, expansion and optimization
6. Regularly report on the growth, engagement and views.
The TikTok Social Media Executive skills:
1. Significant experience as a TikTok user, including filming, editing and features.
2. History of creating content that performed well and drove attention whether for yourself or a brand.
3. Deep understanding of TikTok's ecosystem: trends, hashtags, music usage, functionalities, guidelines, and platform updates.
4. A passion and interest for creating compelling brand stories that are engaging
5. Experience with native social media tools and content creation apps.
6. Able to thrive in a fast-paced business environment while working effectively and collaboratively with team members.
07
海外社交媒体运营
Social Media Coordinator
岗位要求 (Job Description)
海外社交媒体运营职责:
1、为各种社交媒体平台创建有吸引力的内容,包括Instagram、Twitter、Facebook、LinkedIn和YouTube。
2、监控分析社交媒体平台热度流量,紧跟最新的社交媒体趋势。
3、制定社交媒体策略以提高品牌知名度和客户参与度。
4、制定有关新兴社交媒体趋势的月度报告。
5、监控社交媒体指标和投资回报率,及时回复社交媒体上的评论。
海外社交媒体运营技能:
1、熟悉Photoshop、Canva、创客贴等设计软件。
2、运营海外社交媒体平台的经验,熟悉 Hootsuite、Buffer 等社交媒体运营平台。
3、深入了解付费广告的创建和发布过程。
4、对细节有敏锐的眼光,能够制作出引人入胜的内容。
5、深入了解各种社交媒体平台及其算法变化。
The Social Media Coordinator Responsibilities:
1. Creating engaging social media content for various platforms including Instagram, Twitter, Facebook, LinkedIn, and YouTube.
2. Tracking and analyzing social media metrics. Staying up-to-date with the latest social media trends and digital technologies.
3. Developing social media strategies with the aim of increasing brand awareness and customer engagement.
4. Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams.
5. Monitoring social media metrics and ROI. Responding to the comments on social media on time.
The Social Media Coordinator skills:
1. Knowledge of design software such as Photoshop, Canva, etc.
2. Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position. Sound knowledge of social media scheduling platforms such as Hootsuite, Buffer, and others.
3. In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
4. A keen eye for details. Ability to write catchy content.
5. In-depth understanding of various social media platforms and their algorithm changes.
08
新媒体运营
Chinese Digital Marketing Specialist
岗位要求 (Job Description)
新媒体运营职责:
1、微信公众号、微博、小红书等新媒体平台日常运营和维护,推送优质文案,线上活动策划等方式提高关注度。
2、完成内容创作、更新及维护,增加粉丝数,提高关注度与活跃度。
3、对新媒体平台与内容进行推广、商务合作执行及线上活动策划等,传播扩大粉丝规模和粉丝活跃度。
4、通过数据分析,了解用户特点,进行用户运营与互动,提升用户体验与参与度。
新媒体运营技能:
1、新媒体运营相关工作经验,熟悉新媒体公众号的运作流程,可以独自运营公众号、小红书等新媒体平台。
2、热爱写作,拥有深厚的文学功底,具有原创编辑能力。
3、热衷于各类网络社交平台,对网络热点话题较了解。
4、熟悉Photoshop、Canva、创客贴等设计软件。
The Chinese Digital Marketing Specialist Specialist Responsibilities:
1. Responsible developing and executing of social media contents plans on Red(小红书) Account, Weixin Official Accounts Platform(微信公众号), Sina Weibo(新浪微博).
2. Completing content creation, updating and maintenance to increase the number of followers.
3. Assisting with the promotion of the content, developing and delivering all marketing activity .
4. Completing data analysis and market research to enhance user experience and engagement.
The Chinese Digital Marketing Specialist Specialist skills:
1. Practical working experience with Chinese digital marketing/social media platforms such as Sina Weibo(新浪微博), WeChat(微信) and Red(小红书) is highly desired.
2. Fluent in both Mandarin and English, written and oral.
3. In-depth understanding of Chinese social media platforms.
4. Knowledge of design software such as Photoshop, Canva, etc.
如何申请
上传您的简历,并附上一封求职信说明您为什么这个岗位的最佳人选。
注:附作品集的申请者将被优先考虑
邮箱:HR@gogetop.com
邮件&简历命名:姓名_投递职位_最快到岗时间
Upload your CV and a cover letter explaining why you are the best person for the job.
Priority will be given to applicants with portfolios.
Email: HR@gogetop.com
Subject & Name of CV: Name_Job_Start Time
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