本月初，优质天然宠物食品生产商Nutriment Company收购了德国生食宠物食品公司PETMAN 。继此前收购 Dibo、Barfgold、Aniforte 和 Haustierkost 之后，PETMAN 现已成为 TNC 旗下在德国的第五家宠物食品公司。

PETMAN 成立于 1990 年代，总部位于德国伍珀塔尔，生产狗、猫、鱼和爬行动物的生食宠物食品。

8 月下旬，Nutriment Company 收购了 英国天然零食制造商Pet Treats Wholesale。这是 Nutriment 在 2024 年的第四次收购。

【Nutriment makes 3rd and 4th pet food acquisitions of 2024】

Earlier this month, the Nutriment Company, a premium natural pet food producer, acquired PETMAN, a German raw pet food company. After the previous acquisitions of Dibo, Barfgold, Aniforte and Haustierkost, PETMAN is now the fifth pet food company in Germany belonging to TNC. Founded in the 1990s and headquartered in Wuppertal, Germany, PETMAN produces raw pet food products for dogs, cats, fish and reptiles.

Later in August, the Nutriment Company acquired Pet Treats Wholesale, a natural treats manufacturer from the United Kingdom. This is Nutriment’s fourth acquisition in 2024, three of which were of UK-based companies.

Pet Treats Wholesale Ltd. is a natural dog treats and chews manufacturer in the UK, producing more than 150 products. The company serves more than 2,000 retailers through its grain-free natural treats, including sausages, sticks, slices, pâté and naturally air-dried products.

8 月 20 日，礼蓝动物保健公司 (Elanco Animal Health Inc.)宣布将投资 1.3 亿美元翻新其位于堪萨斯州埃尔伍德的制造工厂。

【Elanco to invest $130M to renovate manufacturing facility】

Elanco Animal Health Inc. will invest US$130 million to renovate its manufacturing facility in Elwood, Kansas.

Elanco’s Elwood site manufactures and ships its canine parvovirus monoclonal antibody and will be the flagship location for Elanco’s future monoclonal antibody manufacturing. The expansion will add the needed capacity to support Elanco’s growth in monoclonal antibody innovation.

【Mexican pet food market reaches US$7.7 billion】

The pet food industry in Mexico has continued to grow, totaling MX$145,000 million (US$7.7 billion) in 2023. More than 200 businesses manufacture or market pet food in the country and are projected to increase production of pet food by 2.5% per year through 2030.

美国植物性宠物食品制造商 Wild Earth宣布推出其首款营养全面的纯素湿猫粮 Unicorn Pate。

【Wild Earth launches vegan wet cat food】

Wild Earth, maker of plant-based pet food, announced its first-ever nutritionally complete vegan wet cat food, Unicorn Pate. 

According to the company, vegan cat food products have strong data supporting improved health outcomes versus meat-based diets. Based on Professor Knight's published Research, cats on nutritionally complete vegan diets versus meat-based diets were 7.3% less likely to visit a vet with unusual frequency, indicating treatment for illness, and 14.9% less likely be on medication.

印度快速消费品 (FMCG) 公司 Godrej Consumer Products Limited (GCPL) 将在未来 5 年内投资 50 亿印度卢比（5950 万美元）进军宠物护理行业。

【Indian consumer goods multinational to foray into the pet sector】

Indian fast-moving consumer goods (FMCG) corporation Godrej Consumer Products Limited (GCPL) is reportedly entering the pet care industry with an investment of ₹500 crore ($59.5M) over the next 5 years.

Local media reports that production under the new Godrej Pet Care division is expected to kick off by September 2025.

This move into the pet care industry will be supported through a manufacturing and research and development (R&D) agreement with Godrej Agrovet, the company’s animal feed and agribusiness.

8月22日，高端宠物食品品牌ZIWI在上海举行新品发布会，发布宠物主粮新品——ZIWI滋益巅峰微蒸风干粮。

【ZIWI's new products are launched in China for the first time】

On August 22, the high-end pet food brand ZIWI held a new product launch event in Shanghai and released a new pet staple food product - ZIWI Peak's micro-steamed air-dried pet food.

ZIWI's micro-steamed air-dried pet food is made by directly using 100% raw meat and combines the original Z-MicroSteam™ micro-steaming process. This world's first production technology cleverly combines mild air-drying with gentle micro-steaming technology, aiming to provide a lighter taste for pets and is suitable for picky-eating cats.

【ADM launches new prescription pet food products in China】

ADM held a new product launch event of ADM TOTAL EQUILÍBRIO VETERINARY® Inpactic® prescription pet food in Shanghai last week, introducing three new products: a full-price prescription pet food for adult cats with kidney problems, a full-price prescription pet food for adult dogs with intestinal problems, and a full-price adult dog food for senior dogs.

【Fish4Pets and its new general agent Yuchong showed at the Asia Pet Fair.】

Yuchong, which is under the A-share listed company Yuyuan Inc., will bring the British pet food brand Fish4Pets that it has an agency cooperation with to appear at the Asia Pet Fair site. The high-end Superior series, along with the cat wet food cans that are about to be launched onto the market and the salmon oil, are also exhibited together.

【YOOIU releases a new product of crisped pet food.】

On August 19,YOOIU launched a new product called "YOOIU Fresh Meat Crisped Hair-Caring Cat Food". The new product has an addition of 88% fresh meat. Technically speaking in the production process category, it still belongs to extruded pet food. However, it has achieved characteristics that traditional ordinary extruded pet food does not have, such as 0 post-spraying of grease, being able to be easily broken with a gentle break and quick rehydration and gelatinization. It has "redefined extruded pet food".

【The first AI for pet exhibitions in China is launched.】

The exhibition NPC@CHONGYEJIA is launched by CHONGYEJIA and is the first AI for pet exhibitions in China. Through artificial intelligence technology, it can provide one-stop exhibition assistant services for users visiting the exhibition.

8月22日，亚宠研究院联合淘天宠物发布了“2024中国小宠消费者洞察报告”。

据报告内容显示，啮齿类小宠是消费者饲养的首要选择，占达总人群的56%。鸟类小宠占比27%。兔类及其他哺乳类小宠占比为16%。

【The 2024 China Small Pet Consumer Insight Report is released.】

On August 22, Pet Industry Asia Research Institute jointly with Taobao Pets released the "2024 China Small Pet Consumer Insight Report".

According to the report content, rodent small pets are the primary choice for consumers to keep, accounting for 56% of the total population. Bird small pets account for 27%. Rabbit and other mammalian small pets account for 16%.

The consumers in the small pet market are mainly female, and young people under 30 years old account for about 70%. Over 60% of the consumers choose to buy small pet and exotic pet products through online channels.

【The Third China Pet Gastrointestinal Health Conference was successfully held.】

On August 22, the Third China Pet Gastrointestinal Health Conference and the release event of "Canine and Feline Gastrointestinal Nutrition" were successfully held in Shanghai. Hong Bing, the founder of Docile Pets, together with the pet gastrointestinal research and development center team and in collaboration with Nanjing Agricultural University, jointly released China's first "Canine and Feline Gastrointestinal Nutrition".

高端宠物综合服务连锁企业超级鸟局获得苏州步步高投资发展有限公司（简称：苏州步步高）与杭州宠胖胖科技有限公司（简称：宠胖胖）的联合投资，金额达数千万元。

此次联合投资将主要用于超级鸟局新店拓展、门店信息化建设、会员及本地生活业务搭建和团队升级。

【Pet chain retail brand CHAOJI NIAOJU secures tens of millions in investment.】

CHAOJI NIAOJU, a high-end pet comprehensive service chain enterprise, has received joint investment from Suzhou BBK Investment and Development Co., Ltd. (referred to as: Suzhou BBK) and Hangzhou PetPangPang Technology Co., Ltd. (referred to as: PetPangPang), with an amount reaching tens of millions of yuan.

This joint investment will mainly be used for the expansion of new stores of CHAOJI NIAOJU, the construction of store information systems, the establishment of membership and local life services, and the upgrading of the team.

Since its establishment, CHAOJI NIAOJU has been continuously exploring and innovating. From initially focusing on specific pet categories, it has gradually expanded its business scope. Now it has covered the full life cycle services of various pet categories such as cats, dogs, birds, aquatic animals, and reptiles.

【Wanpy discloses its semi-annual report.】

Wanpy Co., Ltd. releases its financial report for the first half of 2024. In the first half of the year, the revenue of Wanpy Co., Ltd. was 1.956 billion yuan, and the net profit was 142 million yuan, with a year-on-year increase of 48.11%.

宠物行业观察

战略合作品牌