● 项目效果图
● 项目彩平图
月度计划、季度目标、年终总结......我们总是用一个个节点来丈量时间。时间之外的时间呢？什么才是超越时间的存在？空间之美涉及心灵幽微深处，在万物之中，在与你所能获得的任何关联之中。
当所有品牌都在更新换代，不断升级，设计师该用怎样的思维去面对变幻莫测的市场。让品牌销售的商品成为艺术品，在一次次消费者浏览、试穿、付款等沉浸式的艺术体验中达成销售买卖。
老建筑的魅力，在于经年累月的变化，在于旧时光的熟悉气味。在熟悉的建筑中生长出来的新设计「白」，在新与旧之间，平衡共生。空间设计上，服装店取形于自然，打造线条分明的「白盒子」，在洁白的外立面上刻画利落简单的几何感，仿若喧闹中的一抹平静的自在。
The charm of old buildings lies in the changes over time and the familiar scent of old times. A design that grows out of familiar architecture, balancing and coexisting between new and old. In terms of spatial design, the clothing store takes shape from nature, creating a clearly defined "white box" and depicting a clean and simple geometric sense on the white facade, as if it is calm and balanced in the midst of noise.
透过外层橱窗陈列，窥见最初的肌理，悄然生长。橱窗里的日常景观与美丽向往，创造更具备吸引力的空间艺术，是空间与产品引导「我」走进来，而不只是因为被需要才会进入。
In terms of spatial design, taking shape from nature, creating a clearly defined "white box", and depicting a neat and simple geometric sense on the clean white facade, as if it is calm and balanced in the midst of noise.
▲室 外 建 筑 ©厘外设计
▲室 内 展 示 台 ©厘外设计
从喧闹的室外进入内部，由外入内的精细体验，就像打开一个包装朴素的盲盒，一步步揭开主理人的珍爱。
除了浮夸与炫技，铜板白岩，绿布红墙，商业空间也可以叙事般将舒适缓缓道来。设计师希望来此的人们，可以感受到家一般的放松体验，自由随意，与自然共生息，能长久地陪伴我们。
The exquisite experience of entering from the noisy outside to the inside is like opening a simple blind box, step by step uncovering the manager's treasure.
In addition to exaggeration and showcasing skills, the copper plate and white rock, green cloth and red walls, will slowly bring comfort like a narrative. The designer hopes that people who come here can experience a relaxing and free experience similar to home.
▲室 内 陈 列 区 ©厘外设计
质感的肌理形态，自然流淌出最舒适的情绪。铜色钢板分割空间的理性，仿佛诉说着荣光与辉煌，粗狂的美既带野性又不失温柔，与空间发生奇妙的化学反应，陈列的商品吸引着人驻足。
整个空间风格简单而纯粹，整合了微水泥、木材、石材以及白色乳胶漆等材质，输出空间温润的质感。展示台与茶桌以绿色岩板与软座为跳色，为空间注入自然的气息。使消费者在获得感官享受的同时，唤起对品牌精神的共鸣与回应。
The texture and shape of the texture naturally flow out the most comfortable emotions. The rationality of dividing space with copper colored steel plates seems to tell the story of glory and glory. The rough and wild beauty is both wild and gentle, and the wonderful chemical reaction with the space displays the products that attract people to stop.
The entire space style is simple and pure, integrating materials such as micro cement, wood, stone, and white latex paint to create a warm texture in the space. The display desk and tea table feature green rock panels and soft seats as jumping colors, injecting a natural atmosphere into the space. Enable consumers to evoke resonance and response to the brand spirit while enjoying sensory pleasure.
▲室 内 茶 歇 区 ©厘外设计
歌德曾在《颜色论》中论述到：“红色拥有强烈的文化属性，象征热情与自由。空间内的茶歇区是一楼亮眼的设计。材料的红吸引着客户向前。方正的一楼挑空在茶歇区上方，当坐在茶歇区喝茶休息时，抬头不经意的瞬间，二楼不规则悬挂的服饰“若隐若现”，有一种探索的乐趣。
一步一景，延长顾客在店铺内的逗留时间，以商品自身的魅力，制造视觉惊喜。
The empty space on the first floor in the middle is the highlight of the second floor space. When sitting in the tea break area drinking tea and resting, looking up unintentionally, the irregular hanging costumes on the second floor are "faintly visible". When customers step into it, there is a fun of exploration.
Step by step, extend the customer's stay in the store, and create visual surprises with the charm of the product itself.
▲室 内 转 二 楼 区 ©厘外设计
在喧闹的街道里寻找美丽，在重复的日子里寻找新意，成为你的日常衣柜。
Search for beauty in the bustling streets, find novelty in the repetitive days, and become your daily wardrobe.
PROJECT TEAM
Project Name | 项目名称：新意
Project Location | 项目地址：海普佳苑
Project Area | 项目面积：260㎡
Chief Designer | 主创设计：潘丹霞/陈力铭
Deep Designer | 深化设计：林敏
Model Designer | 模型设计：林敏
Material & Soft Designer | 物料/软装设计：林萍/邵雪红
Design & Construction | 设计&施工：厘外设计&精造
Photography | 独立摄影：郭诗萍
Project Period | 完工时间：2023.09
Special Thanks | 特别鸣谢：
厘外私宅 | 生活艺术日：一群人的文艺求索
厘外私宅 | 时光知味，岁月沉香，再见安徽经典木居
厘外私宅 | 理居设计，三代同堂的现代极简大平层
厘外公装 | 颠覆医疗空间设计，将温暖与疗愈进行到底
