International Student Recruitment Officer
Location: Beijing, Shanghai, Guangzhou/Shenzhen
Key Responsibilities
• Work closely with Marketing colleagues as well as faculties, and professional service teams across Admissions, Global Engagement, Student Services, Careers & Employability, Alumni Office etc. to develop and implement marketing and recruitment activities.
• Represent King’s across a broad range of in-country marketing and recruitment activities, including visiting school and universities, hosting webinars as well as organising independent marketing and recruitment events.
• Provide timely and proactive support to prospective students and stakeholders across China and potentially East Asia to meet recruitment targets, while consistently delivering excellent customer service.
• Develop effective working relationships with a variety of external stakeholders, including international schools, professional organisations and government agencies, such as the British Council, British Embassy, examination board and English proficiency test providers.
• Monitor and analyse recruitment data, provide marketing intelligence, and contribute to the development of regional briefings and targeted marketing plans as guided by the Global Partner Manager.
• Collaborate closely with digital agencies, the MarCom team, and faculties to execute King’s China digital marketing strategy, ensuring that all elements are strategically distributed through appropriate channels with clearly defined and measurable metrics for success.
• Develop and manage a suite of digital and printed marketing materials to effectively support King's activities in the region, ensuring that all materials are aligned with King’s brand guidelines, messaging and marketing objectives.
• Provide operational support to the Global Partner Manager and facilitate visits to
China by King’s relevant staff members.
• Perform such other duties, appropriate to the grade, as specified by the Global Partner Manager and management team to support King’s wider strategic initiatives.
Skills, Knowledge & Experience Essential criteria:
• Educated to degree level or equivalent
• At least two years of relevant work experience
• High proficiency in English and Chinese, with the ability to communicate effectively to a wide range of audience through presentation and business writing
• Excellent IT skills and knowledge of China digital marketing
• Proven ability to work independently under pressure, with a strong sense of responsibility and resilience, and a commitment to maintaining high work standards
• Team player with excellent work ethics and interpersonal skills
• Ability to work during unsociable hours in the evenings and at weekends, and travel extensively in China and overseas when required
Desirable criteria:
• Experience of studying in the UK
• Experience of working in UK Higher Education or an international environment
• Hands-on experience in digital marketing (e.g. email marketing, social media, paid media, CRM), especially China social media management
• Project management experience with proven administrative and organisational skills
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