This achievement reflects Keqiao Ancient Town's ongoing commitment to fostering a vibrant nighttime economy through diverse and multi-faceted development. "By adopting a 'culture + tourism + night economy' model, we have enhanced the cultural atmosphere and expanded our range of cultural offerings to create an immersive, multi-dimensional night tourism experience," said a representative from the Keqiao District Ancient Town Development and Utilization Center.
这是近年来柯桥古镇坚持多层次、立体式打造多元业态，丰富夜经济生态圈的成果体现。“我们以‘文旅+夜经济’模式，通过加强文化场景营造与文化产品供给，打造沉浸式、多元化的夜游体验之旅。”柯桥区古镇开发利用中心相关负责人表示。
据介绍，近年来，柯桥古镇推出以“柯桥夜泊”为主题的系列夜游品牌活动，设置文创夜市、乌篷船夜游、汉服巡游等特色环节，让市民和游客沉浸式体验原味水乡生活，感受古镇新“夜”态的活力与激情。同时，古镇还依托自然文化景观，以文化为主线，通过光影互动等特效技术，打造梦幻般的浙东运河新场景，给市民游客带来视觉和听觉双重享受。
With weekly markets, monthly themed events, seasonal performances, and annual festivals, Keqiao Ancient Town has become a renowned destination. Building on the success of the "Twelve Monthly Markets" in 2022 and the "Keqiao Twelve Elegant Gatherings" in 2023, the town has introduced a new marketplace brand this year: "Four Seasons in the Ancient Town, the Timeless Charm of Keqiao", seamlessly blending traditional culture with the modern preferences of younger consumers. According to statistics, from January to November this year, Keqiao Ancient Town attracted over 4.8 million visitors.
