Earlier this year, the "Neo-Chinese Style" trend took the spotlight, capturing widespread attention. This wave of traditional Chinese aesthetics has not only made its way into the specialized markets of China Textile City but also into smaller local boutiques. At the "Linglong Qipao" shop in the China Textile City Apparel Market, a variety of Neo-Chinese style clothing is on display, designed for occasions such as wedding banquets, school admission celebrations, and business openings.
今年年初，新中式火爆“出圈”，这股国风不仅吹进了中国轻纺城各大专业市场，也吹向了市场小店。在中国轻纺城服装市场的“玲珑旗袍”小店，摆满了各类新中式服装，满足喜宴、升学、开业等多类场合穿搭。
Since November, Keqiao has been bustling with wedding celebrations. While brides aim to look their best, mothers are equally keen to shine. The shop’s most eye-catching displays feature an array of red qipaos featuring intricate designs and auspicious motifs. Many are handcrafted and take about five days to complete, as each piece is custom-made.
11月以来，柯桥喜宴扎堆，除了新娘要穿得漂亮，妈妈辈也不能逊色。在这家小店内，最显眼的位置便留给了各类红色旗袍，款式丰富，图案吉祥，不少还是手工制作，一般下单后需要5天才能拿到货，全部都是定制款。
"Look at this qipao. These flowers are all handmade and symbolize prosperity," said shop owner Pan Jisheng. "They may look simple, but they're incredibly intricate to make. Even a skilled artisan working at full speed would need at least two days to complete them."
“你看，这个旗袍上的花就是手工制作的，寓意花开富贵。像这几朵花看着简单，制作起来非常复杂，一个工人用最快的速度，需要2天才能制作完成。”店主潘继生介绍。
Pan told the reporter that he has been making qipaos for over 30 years. While the styles have remained largely consistent, the materials have seen significant upgrades. In the past, fabrics like synthetic cotton were commonly used, but now there is a growing trend towards higher-quality materials such as silk, watered gauze, and satin.
潘继生告诉记者，自己做旗袍有30多年了，这些年旗袍款式差别不大，最大的变化是在材质上，原先人造棉等常规面料用的比较多，现在则越来越多采用真丝、香云纱、缎面等更高品质的面料。
In recent years, with the rise of Guochao (China Chic), qipaos—whose '旗' (qí) character symbolizes both the traditional Chinese dress and the auspicious meaning of a "victorious start" (旗开得胜, qí kāi dé shèng)—have become increasingly popular among consumers. "It's not just for weddings," Pan explained. "Many customers buy qipaos for special occasions like business openings or the Gaokao (National College Entrance Examination). This year, quite a few teachers came in to buy them for the Gaokao season."
近年来，随着国潮的崛起，有着旗开得胜寓意的旗袍受到了越来越多消费者的青睐。“不光是喜宴，像公司开业，还有孩子高考，这些特殊日子，来买旗袍的顾客比较多。特别是今年高考，有不少老师来买旗袍。”潘继生说。
Qipaos for special occasions typically come in red and green. For everyday wear, however, the colors and patterns are much more diverse, with options like rich browns, soft blues, and fresh pinks. The designs are equally varied, featuring everything from auspicious cloud patterns to checks and florals, catering to all kinds of preferences.
适合这些特殊日子的旗袍一般以红色、绿色两种颜色为主。如果消费者选择日常穿着时，旗袍的颜色和花型就更丰富了，比如成熟的棕色、淡雅的蓝色，清新的粉色等，图案上也是千变万化，祥云、格子、花卉等，应有尽有。
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