BRINGING THE COSMOPOLITAN STYLE OF PULLMAN AND THE BALANCED APPROACH of NOVOTEL TO ONE OF CHINA'S MOST HISTORIC AND BEAUTIFUL TOURIST TOWNS
Accor Greater
China, together with Shandong Tai'erzhuang Ancient Town State-owned Capital
Investment and Operation Limited Company, announced the signing of a new
development project, featuring two of Accor’s top hospitality brands. In Tai’erzhuang Ancient Town, Zaozhuang City,
Shandong Province, a new 120-guestroom Pullman Tai’erzhuang will
overlook the banks of the Beijing-Hangzhou Grand Canal, while the 200-guestroom Novotel Tai’erzhuang will offer a comfortable guest experience in
the heart of the historic town.
“The combination of the premium hospitality experience of Pullman Hotels & Resorts and the calm and balanced atmosphere of our midscale brand, Novotel, will be an ideal mix for the community of Tai’erzhuang,” said Gary Rosen, CEO, Accor Greater China. “We are grateful for the opportunity to work with our partners at Shandong Tai’erzhuang Ancient Town Capital Investment, and look forward to bringing a positive hospitality experience to this special part of the country – with sustainable operations, vibrant restaurants and bars, and welcoming social hubs for the community to enjoy.”
At the center of the Beijing-Hangzhou Grand Canal, Tai’erzhuang is one of the largest ancient towns in China. It is designated as a national 5A-level tourist attraction and is renowned as one of the most beautiful water towns in China, featuring unique northern-style courtyards, Minnan architecture, and historic buildings and traditional street scenes. In addition to its importance as a hub for tourism and business, Tai’erzhuang is also emerging as an important economic and commercial center in Shandong Province, with upgraded infrastructure, industrial parks, and commercial centers.
“We
are proud to work with Accor, a clear leader in the hospitality industry and a
forward-thinker when it comes to creating innovative guest experiences and
sustainable, eco-sensitive hotels,” said Zhang Yongqiang, Chairman, Shandong
Tai'erzhuang Ancient Town State-owned Capital Investment and Operation Limited Company. “Pullman and Novotel are both
world-renowned brands that will add prestige and international recognition to
the flourishing community of Tai’erzhuang.”
One of China’s top premium hospitality brands, Pullman embodies the spirit of boundless innovation, brilliance, and limitless possibilities. The contemporary and cosmopolitan style of the new Pullman hotel will weave a narrative of progress and glamor, with stylish food & beverage, and guest experiences designed to shape new and elevated lifestyles. Guests of Pullman Tai’erzhuang will enjoy amazing views of the Beijing-Hangzhou Grand Canal, while a 1,400 sqm ballroom will serve as a new venue for spectacles and community events such as concerts, performances, celebrations, and conferences.
Novotel is one of Accor’s flagship brands, one of the top three best known midscale brands in the world. It is a top choice of Chinese travelers and investors, with a development pipeline that will double the brand’s presence in Greater China by 2030. The new Novotel Tai’erzhuang will be the ultimate destination for family, friends and business travelers. The hotel’s sustainable design, natural hues and thoughtful services will provide a balanced experience, seamlessly adapting from work to pleasure.
The Pullman and Novotel brands each has more than 50 hotels across Greater China, and are on track to double their portfolios over the next few years. Having recently opened its 700th hotel in Greater China, Accor anticipates opening more than 100 hotels across the region in 2024 and signing more than 150 new development projects.
