项目背景
Program Background
为了更好地发挥桥梁纽带的作用,清华大学继续教育学院与清华大学东南亚中心共同举办“马来西亚卓越企业领航者工商管理国际研修班”。以中马两国建交50周年为新的起点,通过输出清华大学优质教育课程,助力中马企业实现更紧密的互联互通,提升学员的综合管理能力,使他们能够更好地应对双方在经济、贸易和投资领域面临的新机遇和新挑战。
In order to better serve as a bridge and link, the School of Continuing Education at Tsinghua University and the Tsinghua Southeast Asia Center jointly organize the "International Executive Management Certificate Program for Business Leaders in Malaysia". Taking the 50th anniversary of the establishment of diplomatic relations between China and Malaysia as a new starting point, the program aims to enhance the connectivity between Chinese and Malaysian enterprises by offering high-quality educational courses from Tsinghua University. It also aims to improve the comprehensive management capabilities of participants, enabling them to better respond to the new opportunities and challenges in the economic, trade, and investment fields faced by both sides.
项目收获
Program Achievement
⯁ 把握企业经营面临的多维度宏观环境,构建未来商业新格局
⯁ Grasping the multi-dimensional macroeconomic environment faced by enterprises, and constructing a new business pattern for the future.
⯁ 把握前沿科技创新技术,开发企业发展新引擎
⯁ Mastering cutting-edge technological innovations and developing new engines for enterprise development.
⯁ 构建系统商业观和价值观,掌握企业经营管理之法
⯁ Building a systematic business perspective and values, mastering the methods of enterprise management.
⯁ 提高创新创业能力,引领企业管理新思维
⯁ Enhancing innovation and entrepreneurship capabilities, leading to new thinking in enterprise management.
⯁ 理论结合实践产学落地,提高学员解决企业实际问题的能力
⯁ Integrating theory with practice to enhance students' ability to solve practical problems in enterprises.
⯁ 促进合作交流,整合资源,为学员来华投资创业提供有利支持。
⯁ Promoting cooperation and communication, integrating resources, and providing favorable support for students to invest and start businesses in China.
课程体系
Course Framework
围绕清华大学“价值塑造、能力培养、知识传授”三位一体教育理念,从宏观趋势与战略格局出发,系统性培养学员的企业管理能力,把握前沿科技资讯,开拓创新思维,结合现场教学与沙盘模拟,帮助学员教学与实践相结合,助力企业的可持续发展。
Following Tsinghua University's educational philosophy of "shaping values, cultivating abilities, and imparting knowledge," the curriculum starts from macro trends and strategic patterns, and it systematically cultivates students' enterprise management abilities, helps them grasp cutting-edge technological information, and develops innovative thinking. Through on-site teaching and simulation exercises, participants learn to integrate theory with practice, thereby promoting the sustainable development of enterprises.
明道
Enlightenment
全球经济形势与商业战略格局
Global Economic Situation and Business Strategic Pattern
习法
Learning Methods
企业经营管理与组织效能提升
Enterprise Management and Organizational Efficiency Improvement
优术
Optimization Techniques
数字时代赋能与企业竞争力重构
Empowerment in the Digital Age and the Restructuring of Corporate Competitiveness
融汇
Practice
标杆企业参访与模拟沙盘演练
Benchmarking Visits and Simulated Sand Table Exercises
课程设置
Course Design
备注:课程教学安排如遇调整,以实际为准。
Note: The course schedule is subject to change. Please refer to the actual schedule.
办学单位
Educational Institution
清华大学继续教育学院
School of Continuing Education,Tsinghua University
清华大学继续教育学院成立于1985年,是经教育部批准的全国高校第一所继续教育学院。联合国教科文组织在中国的继续工程教育唯一教席设在学院。学院主动服务国家战略需求,牢牢抓住培养德智体美劳全面发展的社会主义建设者和接班人这个根本任务,深入落实清华大学价值塑造、能力培养、知识传授“三位一体”的教育理念,依托清华杰出的师资队伍、雄厚的科研实力、广泛的国际影响力,整合国内外优质教育资源,开展高层次、高水平、高质量的继续教育,大力推进融合式教学,积极探索数字化教学模式创新。
Established in 1985, the School of Continuing Education at Tsinghua University is the first continuing education institution in China approved by the Ministry of Education. The UNESCO Chair in Continuing Engineering Education in China is located at the school. The school actively serves the strategic needs of the country, firmly grasping the fundamental task of cultivating talents with comprehensive development in morality, intelligence, physical fitness, aesthetics, and labor skills. It deeply implements Tsinghua University's educational concept of shaping values, cultivating abilities, and imparting knowledge, relying on Tsinghua's outstanding faculty, strong research capabilities, and extensive international influence. It also integrates high-quality educational resources at home and abroad, conducts high-level, high-standard, and high-quality continuing education, vigorously promotes integrated teaching, and actively explores innovative digital teaching models.
清华大学东南亚中心
Tsinghua Southeast Asia Center (Tsinghua SEA)
清华大学东南亚中心是清华大学以非学历教育和人文交流为主要职能的单位,由清华大学继续教育学院负责管理和运营。中心将立足于印度尼西亚、辐射整个东南亚地区,积极开展人才培养和人文交流。
Tsinghua Southeast Asia Center is a unit of Tsinghua University primarily dedicated to non-degree education and cultural exchanges, managed and operated by the School of Continuing Education at Tsinghua University. The center is based in Indonesia and radiates throughout Southeast Asia, actively engaging in talent cultivation and cultural exchanges.
招生对象
Target Audience for Enrollment
马来西亚及周边国家企业董事长、CEO、总经理等高层管理者。
High-level executives such as chairpersons, CEOs, and general managers of enterprises in Malaysia and surrounding countries.
项目起止时间
Porgram Duration
2024年9月27日-2025年8月3日
报名截止时间:2024年9月26日
September 27th, 2024 - August 3rd, 2025
Application Deadline:September 26th, 2024
教学安排
Teaching Schedule
上课地点:马来西亚(吉隆坡)、印度尼西亚(清华大学东南亚中心巴厘岛园区)、中国(北京、上海、深圳)
Locations: Malaysia (Kuala Lumpur), Indonesia (Tsinghua Southeast Asia Center Bali Campus), China (Beijing, Shanghai, Shenzhen)
学习时间:共计18天,共计144学时。每两个月上课一次,一次3天。
Total Study Duration: 18 days, totaling 144 credit hours. Classes will be held once every two months, with each session lasting 3 days.
教学计划(拟定,以实际安排为准)
Curriculum Plan
( Subject to Actual Arrangement )
第一阶段课程(开班)
中国·北京 清华大学
2024年9月27日-29日
Session 1
27-29th, September 2024
Tsinghua Univerisity, Beijing, China
第二阶段课程
马来西亚·吉隆坡
2024年11月8日-10日
Session 2
8-10th, November 2024
Kuala Lumpur, Malaysia
第三阶段课程
2025年1月10日-12日
印尼·清华大学东南亚中心巴厘岛园区
Session 3
10-12th, January 2025
Tsinghua SEA Center Bali Campus, Indonesia
第四阶段课程
2025年3月28日-30日
中国·深圳
Session 4
28-30th, March 2025
Shenzhen, China
第五阶段课程
2025年5月28日-30日
中国·上海
Session 5
28-30th, May 2025
Shanghai, China
第六阶段课程(结业)
2025年8月1日-3日
中国·北京 清华大学
Session 6
1-3rd, August 2025
Tsinghua University,Beijing,China
学习费用
Tuition Fees
A档79800元人民币/人,B档68000元人民币/人(老学员报名,开班前一个月缴费,同一单位三人及以上团报)。
Tier A: RMB 79,800 per person.
Tier B: RMB 68,000 per person (For returning participants, payment made one month before the start of the course, group registration for three or more people from the same company.)
缴费方式:采用银行汇款方式,将培训费汇至清华大学账户,由学校为学员开具《中央非税收入统一票据》。汇款信息如下:
Payment Method: Please make payment via bank transfer to the following Tsinghua University account. Upon receipt, the university will issue a "Unified Receipt of Central Non-Tax Revenue" to the participant. Bank transfer details are as follows:
户 名 Account Name:
TSINGHUA UNIVERSITY
开户行 Bank:
THE BANK OF CHINA, HEAD OFFICE
开户行地址 Bank Address:
NO.1, FUXINGMEN NEI AVENUE, BEIJING, PRC,100818
SWIFT CODE:BKCHCNBJ
账 号 Account Number:778350033647
附言 Payment Note:
2425630004+学员姓名Participant's Name
证书颁发
Porgram Duration
学员完成全部课程学习,并经考核合格后,由清华大学终身教育处统一颁发“马来西亚卓越企业领航者工商管理国际研修班”的学习证书,加盖“清华大学继续教育证书专用章”,证书号可登录清华大学继续教育与认证网站查询,网址 http://thtm.tsinghua.edu.cn。
Upon completion of the learning tasks and meeting the requirements, qualified participants will be awarded the certificate of completion for the "International Executive Management Certificate Program for Business Leaders in Malaysia" jointly organized by the School of Continuing Education, Tsinghua University, and Tsinghua Southeast Asia Center. The certificate will be issued by the Tsinghua University Lifelong Education Office, stamped with the "Tsinghua University Continuing Education Certificate Special Seal." The certificate number can be verified on the Tsinghua University Continuing Education and Certification website at http://thtm.tsinghua.edu.cn.
联系方式
Contact Information
清华大学继续教育学院&清华大学东南亚中心
School of Continuing Education, Tsinghua University & Tsinghua Southeast Asia Center
地址:北京市海淀区清华大学双清综合楼20层
Address: 20th Floor, Tsinghua University Shuangqing Complex Building, Haidian District, Beijing, China
项目团队 Program Team
李老师Ms. Li +86-(0)10-62781576
xiongxin@mail.tsinghua.edu.cn
郝老师Ms. Hao +86-(0)10-62789433
jyxyzhangdzh@mail.tsinghua.edu.cn
网址 Website:
http://www.sce.tsinghua.edu.cn
报名二维码
排版:杨帆
审核:李森林
来源:清华终身学习
责任编辑:吴莉莉