这几天注册过Bilt账户的人应该都收到了一封email，里面有一些Bilt对2024年的回顾和对2025年的展望。估计很多人会直接忽略掉这类邮件因为字太多了而且看着就像纯广告，所以我们这里提炼一下比较有用的信息。
最重要的一条信息是，Bilt 官方终于明确说将要在2025年支持付房贷攒点！
Looking ahead to 2025:
We’ll announce the first phase of plans in the mortgage space, creating a whole new category of value for homeowners. Whether you’re making monthly payments or refinancing, you’ll soon be able to earn points on your mortgage payments.
当然，不确定他们说的这个 “first phase” 是什么意思。我猜有可能是只有一部分银行的房贷才支持？不论如何，Bilt 想要进军 mortgage 攒点这个大家众望所归的领域的决心看起来是不用怀疑的。
另一条有趣的信息是，Bilt 说准备搞 “tiered offerings”。我其实不是很确定这个词具体含义是什么，因为Bilt会员已经有好几个等级了。会不会是说Bilt准备搞好几张不同的卡，除了0年费卡之外也搞一搞95年费卡或者$500+年费的卡？
With guidance from industry legends Ken Chenault (former American Express CEO and Bilt Chairman) and Phillip Riese (former President of American Express Consumer Card), we are building towards Bilt Card 2.0.
This next evolution of our card program would focus on tiered offerings that better serve different member needs while delivering enhanced value through new benefits on housing spend and our neighborhood network.
We expect the Bilt card to remain the preferred payment option for 15-25% of our members, as we continue to innovate and enhance the card experience.
还有一条是说Bilt准备在2025年拓展 “neighborhood benefits program”，说是要拓展到超市加油站等。我猜估计是类似于现在和Walgreens那样的特殊合作。
In 2025, we’re dramatically expanding our Neighborhood Benefits program in three key ways:
Adding More Essential Daily Categories: We’re working on bringing rewards and benefits to the places you visit most – including grocery stores, gas stations, and parking facilities across your neighborhood.
总之，Bilt看起来野心很大，期待接下来他们的动作吧！
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