古典与现代:印度·米纳卡里遗产博物馆和旗舰店

楼市   2025-02-06 19:32   上海  
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Studio Lotus 为奢侈珠宝品牌 Sunita Shekhawat 设计了全新的品牌体验中心,为零售设计提供了独特的原型。Meenakari 或珐琅工艺是一种古老的技术,因其在金属表面生动而复杂的设计而闻名于世。珐琅工艺起源于波斯,但在印度,尤其是拉贾斯坦邦却得到了蓬勃发展,并世代相传,深深地扎根于当地的艺术遗产之中。印度著名珠宝设计师苏妮塔-谢卡瓦特(Sunita Shekhawat)就是以这门 16 世纪的艺术为基础进行创作的。她的同名品牌以永恒而现代的珠宝为古老的传统注入了新的活力。Studio Lotus 为该品牌在斋浦尔的旗舰店和 Meenakari 博物馆所做的设计正是向这种方式致敬;在快速发展的国际大都市景观中,向该地区充满活力的文化遗产致敬。
Studio Lotus proposes a unique archetype for retail design with the new brand experience center for luxury jewelry label Sunita Shekhawat. The art of Meenakari or enamel work is an age-old technique renowned for its vibrant and intricate designs on metal surfaces. While enamel work originated in Persia, it has flourished in India, particularly in Rajasthan where it is passed down through the generations and deeply embedded in the region's artistic legacy. This 16th-century art serves as the foundation for the work of well-known Indian jewelry designer, Sunita Shekhawat. Her eponymous brand lends a fresh spin to the age-old tradition with timeless yet contemporary jewelry. Studio Lotus' design for the brand's flagship store and Museum of Meenakari in Jaipur pays homage to this approach; a nod to the region's vibrant cultural heritage amidst a fast-evolving cosmopolitan landscape.

当莲花工作室加入时,现场已经搭建了一个混凝土外壳。工作室被授权拆除该结构,将场地视为空白画布。由于混凝土外壳是最近才浇筑的,建筑师决定利用现有的外壳,这也符合他们最大限度减少碳足迹的设计理念。从规划上看,一楼是博物馆展厅,下面一层是商店,上面一层是办公室。二层用于引入志同道合的奢侈品牌,顶层则可将附近的拉杰马哈尔宫(Rajmahal Palace)尽收眼底,设计用作餐厅。
An existing concrete shell had already been erected on site when Studio Lotus was brought on board. The studio was given carte blanche to pull the structure down and treat the site as a blank canvas. Since it had only recently been cast in concrete, the architects decided to work with the existing shell, in line with their design philosophy of minimizing the embodied carbon footprint. Programmatically, the ground floor houses a museum gallery, with the store located one floor below and the offices a floor above. The second floor is intended for bringing in like-minded luxury brands, and the top floor, with its panoramic views of the nearby Rajmahal Palace, is designed for use as a restaurant.

该建筑的特征受到了该地区多种历史影响的塑造--拉杰普塔纳王朝、莫卧儿王朝和装饰艺术,从而形成了一种不同于任何特定风格的独特的综合体。这一新的语汇反映了苏妮塔-谢卡瓦特(Sunita Shekhawat)自己的珠宝设计方法,即根植于传统,又与欧式和其他现代风格完美融合。
The identity of the building is shaped by multiple historical influences of the region—Rajputana, Mughal, and Art Deco—to create a unique composite distinct from any particular style. This new vocabulary mirrors Sunita Shekhawat's own design approach to her jewelry, which, while rooted in tradition, crosses over seamlessly into European and other contemporary iterations.

通过对阳台进行斜面处理,将奇形怪状的占地面积与外部衔接起来,随后设计出一种形式,将不同时期的图案和细节错综复杂地叠加在一起,交织成一个具有凝聚力的形象。从外部看,一楼和二楼通过立面上的双高入口拱门连为一体。外墙采用手工雕刻的焦特布尔红砂岩,体现了苏妮塔-谢卡瓦特在焦特布尔的根基。虽然在表现形式上颇为独特,但却与斋浦尔城市肌理中的粉色调完美融合。
The oddly shaped footprint was externally articulated by bevelling the balconies and subsequently devising a form that intricately layers patterns and details that draw from different periods, woven together into one cohesive image. Externally, the ground and first floors are articulated to read as one through a double-height entrance arch in elevation. Clad in hand-carved Jodhpur red sandstone, the facade harks to Sunita' Shekhawat's roots in Jodhpur. While quite distinct in expression, it fits seamlessly into the pink palette synonymous with Jaipur's urban fabric.

在室内,客户的三层楼通过蜿蜒穿过空间中心的引人注目的雕塑楼梯统一起来。最初的设计方案概述了底层为零售空间,地下室为办公室和卡里加尔工作室,其余楼层出租。工作室向客户建议,利用底层空间为苏尼塔-谢卡瓦特(Sunita Shekhawat)品牌提供一个讲述珐琅艺术故事的空间,通过建立一个追溯米纳卡里(Meenakari)工艺来源和历史的博物馆画廊,以恰当的方式回馈这座城市的艺术和文化遗产。这一与众不同的附加设施不仅是体验的支点,还将品牌从珠宝品牌提升为工艺的守护者。博物馆体验由 Sidhartha Das 设计,内容由印度珠宝传统的顶级专家 Usha Balakrishnan 策划。
On the inside, the client's three floors are unified through a striking sculptural staircase that winds through the center of the space. The original brief outlined the retail space occupying the ground floor, the basement to house offices and karigars' workshops, and the remaining floors to be let out. The studio suggested to the client, the idea of using the ground level as an opportunity for the Sunita Shekhawat brand to own a storytelling space on the art of enameling—a fitting way of giving back to the arts and cultural heritage of the city—through the introduction of a museum-gallery that traces the provenance and history of Meenakari craftsmanship. This distinct addition not only serves as the fulcrum of the experience but also elevates the brand from a jewelry label to a custodian of the craft. The museum experience has been designed by Sidhartha Das, with the content curated by Usha Balakrishnan—a foremost expert on Indian jewelry traditions.

一楼是用石灰抹灰、石材和水磨石打造的明亮采光空间,是客户的办公室和设计工作室。底层拥有宽阔的楼面和高高的天花板,非常适合独家、预约、定制的业务性质,也适合产品的性质--自然光的缺乏有利于珠宝展示所需的可控照明。首先进入的是一个图书馆兼休息室的空间,然后客人会被带入四个私人空间中的一个,这是专为一对一的客户互动而设计的。该楼层还设有珠宝加工单元、保险库、珠宝工坊以及账户和销售辅助空间。零售空间的流通规划允许通过一条环绕其外围的服务走廊,为所有这些单间提供谨慎、私密的服务,确保客人获得高度个性化的体验,并使其充满神秘感。
The first floor—a bright, daylit space crafted out of lime plaster, stone, and terrazzo—houses the client's office and design studio. With its wide floorplate and tall ceilings, the lower ground floor lends itself well to the exclusive, by-appointment-only, bespoke nature of the business, and of the product too—the lack of natural light being conducive to the controlled lighting necessary for jewelry display. The first experience is that of a library- cum-lounge space that further leads guests into one of four private pods, designed for one-on-one client interactions. The floor further accommodates a jewelry finishing unit, strongrooms, workshops for karigars, and ancillary spaces for accounts and sales. The planning of the retail space circulation allows for discreet, private servicing of all these pods through a service corridor that wraps itself around their external periphery, ensuring that guests have a highly personalized experience, with a sense of mystery to it.

吊舱采用米白色的 “阿拉什 ”石灰粉刷,半拱形的天花板上点缀着由擅长微缩绘画的艺术家绘制的壁画。这些壁画由 12 名工匠历时数月在现场绘制而成,描绘了该地区的建筑和动植物小景。其结果--珠宝般的手工奢华表达,彰显了该品牌的精神--是对工匠技能的证明,他们在一个陌生的规模和媒介上诠释了这些壁画;这是建筑师、客户和 CraftCanvas 的 Nisha Vikram 之间的协同合作。其余的表面都是单色的,这样就不会分散人们对展示的精巧珠宝的注意力。
The pods are clad in an off-white 'araish' lime stucco, their semi-vaulted ceilings embellished with frescoes by artists specializing in miniature painting. Developed over several months in situ by 12 artisans, the frescoes depict vignettes of the region's architecture and flora and fauna. The outcome—a jewel-like expression of hand-crafted luxury that celebrates the brand's ethos—is a testament to the skills of the artisans, who've interpreted them on an unfamiliar scale and medium; a synergistic collaboration between the architects, the client, and Nisha Vikram of CraftCanvas. The remaining surfaces are monochromatic, so as to have no distractions at eye level from the intricately-crafted jewelry on display.

Sunita Shekhawat 旗舰店旨在营造一种环境,让购买珠宝的行为不再是主要目的,而是一种转变体验的自然结果。Meenakari 博物馆是首家此类博物馆,其背后蕴含的情感是客户向这座给予她如此多的城市致敬的方式,同时也为奢侈品零售设计树立了新的典范。

The Sunita Shekhawat Flagship Store is designed to foster an environment where the act of purchasing jewelry is not the primary goal; instead, it becomes the natural conclusion of a transformative experience. The underlying emotion behind the Meenakari museum—the first of its kind—becomes the client's way of paying homage to the city that has given her so much, while also establishing a novel paradigm in luxury retail design.

项目图纸
轴测分析图

示意图

项目信息
建筑师:Studio Lotus
地点:印度
面积:20360 平方英尺
年份:2024
摄影:The Fishy Project
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本资料声明:

1.本文为建筑设计技术分析,仅供欣赏学习。
2.本资料为要约邀请,不视为要约,所有政府、政策信息均来源于官方披露信息,具体以实物、政府主管部门批准文件及买卖双方签订的商品房买卖合同约定为准。如有变化恕不另行通知。

3.因编辑需要,文字和图片无必然联系,仅供读者参考;


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