The reporter recently learned from relevant authorities that the Zhejiang Provincial Department of Culture and Tourism has recognized eight exemplary cases of new nighttime cultural and tourism consumption models across the province. Among them, Keqiao Ancient Town's "Twelve Monthly Market" was the only entry from the city to receive this honor.
日前，记者从相关部门获悉，省文广旅游厅公布浙江省夜间文化和旅游消费新业态新场景新产品8个优秀案例，柯桥古镇“十二月市”名列其中，为全市唯一。
In recent years, Keqiao Ancient Town has introduced a series of signature nighttime tourism events under the theme "Night Mooring in Keqiao". Activities such as creative cultural night markets, black-awning boat night tours and Hanfu parades have injected new energy and vibrancy into the ancient town's nighttime economy. "We are constantly exploring the potential of nighttime consumption, creating a diverse, youthful, and trendy cultural space to make Keqiao Ancient Town more exciting at night," said a representative from the Keqiao District Ancient Town Development and Utilization Center.
近年来，柯桥古镇推出以“柯桥夜泊”为主题的系列夜游品牌活动，通过文创夜市、乌篷船夜游、汉服巡游等活动设置，释放古镇新“夜”态的活力与激情。“我们不断挖掘夜经济消费潜力，打造多元化、年轻化、潮流化的文化空间，让柯桥古镇越‘夜’越精彩。”柯桥区古镇开发利用中心相关负责人说。
The "Twelve Monthly Market" draws inspiration from the Song Dynasty's "Twelve Monthly Market", incorporating various cultural elements unique to Keqiao. These include the district's dyeing heritage, Rizhu tea production, the legend of the Keting flute, Wangxingji fan craftsmanship, and Sanliujiu Orthopedics. Tailored to the tastes and preferences of younger visitors, the market offers a year-round lineup of themed events, with a distinct focus each month and weekly markets that keep the town lively throughout the year.
据了解，柯桥古镇“十二月市”以“宋代十二月市”为母本，深度挖掘包括柯桥染缸文化、日铸茶产业、柯亭笛典故、王星记制扇、三六九伤科等众多城市文化元素，以当下年轻客群的审美标准和消费偏好为参考，系统设计了全年十二个月的主题市集，让每月有主题，周周有市集，活动不间断。游船簪花、露天电影、民乐演奏、非遗市集、越剧巡游、脱口秀……2024年以来，由春风青年艺术季、夏夜微醺音乐季、秋光丰收展览季、冬艺非遗文化季组成的“四季古镇，风物柯桥”主题活动，带动消费业态新升级，激活文旅市场“一池春水”。
