我们陶瓷行业目前正面临着最严峻的挑战之一。尽管我们希望行业在疫情后有所改善，但情况还是在恶化。即使中国重新向世界开放，这被认为是过去50年来最大的经济事件，其积极影响尚未实现。我们最初认为2023年将标志着行业的低点，随后会出现复苏，但不幸的是，行业继续面临进一步的下滑，看不到明显的结束迹象。许多陶瓷品牌和公司，以及许多家居设计和建筑公司，已经永久停业。
Our ceramic industry is currently facing one of its toughest challenges. Despite our hopes for improvement after the pandemic, the situation has only worsened. Even with China reopening to the world which was supposed to be the biggest economic event in the past 50 years its positive impact has not yet materialized. We initially thought that 2023 would mark the industry's low point, with subsequent recovery, but unfortunately, we continue to face further decline without a clear end in sight. Numerous ceramic brands and companies, as well as many home design and construction firms, have permanently closed.
全球经济形势加剧了困难，使陶瓷行业在中国处于生存模式。价格战已经成为新的标准，在这个充满挑战的时期是不可避免的。虽然我理解公司们为了保持一定的竞争力、保持存活及库存管理而大幅降低价格的必要性，但对行业带来的潜在长期影响令人担忧。虽然降价可能会立即缓解压力，但一旦价格被压低，想要恢复到以前的水平是极其困难的。利用这一策略的公司将不可避免地面临后果。
The global economic situation has added to the difficulties, putting our industry in survival mode in China. Pricing battles have become the new standard and are unavoidable during these challenging times. While I understand the necessity for companies to lower their prices significantly to remain somewhat competitive, stay alive, and manage their inventory, the potential long-term impact on the industry is troubling. Although price reductions may provide immediate relief, it is incredibly difficult to restore prices to previous levels once they have been driven down. Companies that exploit this strategy will inevitably face consequences down the line.
作为一个拥有超过35年行业经验的人，我亲眼目睹过逆转降价的困难，我预见到价格下降后，采用这种方法的公司将价格恢复到以前水平时会产生的重大的长期后果。滥用这一策略的公司未来不得不为此付出代价。
As someone with over 35 years of industry experience, I have witnessed the difficulties associated with reversing price reductions, and I foresee significant long-term consequences for companies resorting to this approach to restore prices to their previous levels once prices are driven down. Companies that are abusing this strategy later will have to pay the consequences.
我知道现在是极具挑战性的时期，成本上升、失业、客流量微薄和不确定性，无可避免地导致销售下降。但在困难中我看到了希望。希望不仅仅是一个梦想，它是动力。它推动我们寻找更好的方法和解决方案：创新。
I know times are extremely challenging, with rising costs, job losses, meager customer traffic, and uncertainty that has inevitably led to lower sales. But amidst the difficulties I see hope. Hope is not just a dream; it is a motivator. It pushes us to find better ways, and solutions: TO INNOVATE.
正是这种创新精神引领我们走向变革。我们不需要等待经济反弹。我们可以创造我们自己的机会。我们有热情、才华、创造力，和为了不断创造差异化而作出改变的渴望。
It is this very spirit of innovation that will lead us to change. We don’t need to wait for the economy to rebound. We can create our very own opportunities. We have the enthusiasm, talent, creativity, and desire to make the necessary changes to keep making a difference.
改变从来都不是一件容易的事，它需要调整、适应、韧性和协作。所以，让我们挑战自己，去适应当前的市场，茁壮成长，而不仅仅是生存。
Change is never easy, it requires adjustment, adaptation, resilience, and collaboration. So, let’s challenge ourselves to adapt to the current market and thrive, not just survive.
我们不是这场经济斗争的受害者——我们是我们未来的建造者!
We are not victims of this economic struggle—We are the architects of our future!
让我们共同打造一条新的前进之路，共同开创我们想要看到的，我们品牌和中国陶瓷行业的未来。
Let’s build together A NEW WAY FORWARD, and the future we want to see for our brand and the domestic Chinese ceramic industry.
ICC总经理汉贝托
Humberto Valles
ICC General Manager
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奢 华 新 选 择 ICC瓷砖岩板
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EXPORT: kaywei@icceramic.com
