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“The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products and career opportunities and to engage in live events in an interactive, virtual world,” says Martin Maas, Head of Employer Branding at ZF. “This initiative underscores our commitment to innovation, not only within our product lines, which already benefit from X-Reality solutions, but also in our recruitment and employee engagement strategies.”
Centrally featured in the Metaverse is a global space that provides visitors with a wide array of information about the company’s objectives and global reach. Complementing this are five regional spaces, that spotlight specific countries and regions where ZF operates. These dedicated zones cater to the local nuances and professional opportunities available, showcasing the company’s extensive footprint and inclusive culture.
The Metaverse environment is equipped with several key features designed to enhance user interaction and engagement:
■ Direct Recruitment Tools
Potential candidates can schedule one-onone meetings with recruiters through an integrated online calendar available in each regional space. The candidate decides whether the meeting will take place via a video meeting tool or within a Metaverse interview room by using an avatar.
■ Employee Spotlights and Live Events
■ Interactive Coin Game
Users earn coins by engaging with various content, gamifying the learning experience about the company’s milestones and innovations.
In addition to external recruitment, the Metaverse serves an internal function by hosting virtual career fairs in the first step. These fairs allow hiring managers to promote open positions and interact directly with internal candidates in confidential virtual interview rooms, supporting the company’s focus on internal mobility and career development. Further internal use cases are currently being developed for global rollout.
“For ZF as a company in a phase of transformation, it is important to open up new opportunities for our employees and to attract new talents to support us, especially in future-oriented technology areas,” says Martin Maas. “The new Metaverse, which we have developed largely with internal resources, supports us in both tasks.”
