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Evaluation by the judges /
WIN Awards 国际评委:
”OUTIN.DESIGN’s scheme for The Goldin Jewellery flagship store in Hangzhou highlights the craftsmanship of gemstones in a visually stunning and engaging design with pure geometric lines that link to the carving process of natural stones.
Located on the bustling Qiafengli Alley, the store is intended to embrace the unique cultural atmosphere and artistic ambience of the surrounding old city district. The design incorporates winding and exploratory walk-in spaces that inspire curiosity and a sense of adventure. This meticulous attention to lines extends seamlessly into the interior, resulting in an open and inviting showcase environment.
Taking cues from museum exhibition design, the store ingeniously combines curved columns with fan-shaped display cabinets, resulting in an enclosed jewellery showcase area, while still allowing unrestricted movement and exploration within the space.
The design skillfully utilizes a wide range of raw materials. The predominant use of natural cave stones and textured coatings on the walls creates a visually striking effect. The architectural elements, intentionally left with natural cavities or artisanal marks, add a touch of authenticity. Additionally, the incorporation of materials such as reddish-brown wood grain and brass metal textures add depth and richness to the colour palette.
To preserve the cohesive ambiance of the entire space, the design ingeniously incorporates elements of medieval architecture into the core installations. “
“OUTIN.DESIGN正反设计为杭州GOLDIN珠宝旗舰店设计的方案以纯粹的几何线条展现宝石工艺，设计极具视觉冲击力，引人入胜。这些线条呼应了天然宝石的开凿、雕刻过程。
该项目与杭州西湖毗邻，与洽丰里临街而立，旨在融入周边老城区独特的文化氛围和艺术氛围。设计师消减了对外的展示区域，增设迂回可探索的步入空间，激发人们的好奇心和探索欲望；对线条的细致关注无缝延伸到室内，营造出开放而诱人的展示环境。
OUTIN.DESIGN正反设计借以博物馆的展览形式，利用弧形柱体与扇形柜体结合的形式，形成一个围合式的珠宝展示区，同时仍允许访客在空间内不受限制的移动和探索。
他们使用了大量原始质感的材料表达空间和品牌情绪。以天然洞石和肌理涂料为主构筑了空间壁面效果。大部分建筑表面有意识的留下自然的孔洞、或手工痕迹，增添真实感。此外红褐色木纹和黄铜金属等质地不同材质增添了空间的深度和丰富性。
为了延续整体空间的调性，在开发核心装置时，中古结构元素也被巧妙地融合于其中。“
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About OUTIN.DESIGN 正反设计
OUTIN.DESIGN正反设计，是由王琛先生和蒋沙君女士于2014 年创立的多元化设计团队，十年来专注于国际品牌合作，服务于中国高精尖圈层。
OUTIN.DESIGN, the Multi-type Design Group founded by Chen WANG & Shajun JIANG in 2014, which is focusing on collaborating international Brands and serving the top circle clients in China for the past 10 years.
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