埃克塞特大学中国办公室招聘 | 高级项目经理

文摘   教育   2024-05-15 18:33   英国  

罗素集团成员/TEF金奖得主/三重认证商学院



“我有一斛春,不知赠何人”
We are hiring!

  //  

Senior Project Manager 

(1 year maternity cover)

LocationShanghai

Application closing date23/06/2024


埃克塞特大学是英国享有盛誉的罗素大学集团成员之一,同时位列世界Top200(依据2024 年泰晤士高等教育世界大学排名与 2024 年 QS 世界大学排名),科研实力雄厚、成果卓著!


埃大将世界一流的教学与研究相结合。在“2023 年教育卓越框架”(Teaching Excellence Framework)中,大学在“学生体验”(Student Experience)和“学生成果”(Student Outcomes)两项评估以及总体评级中均荣获金奖🏆!


近年来,埃大的科研影响力稳步上升、世界领先。大学拥有众多极具影响力的知名专家和学者,致力于回答当今现实世界面临的重大问题。我们 99% 以上的研究具有国际质量,47% 的研究处于世界领先地位(依据2021 年卓越研究框架)。

埃大鼓励与行业、企业和社区伙伴积极合作,以增强研究和教育的影响力,提高学生的就业能力。我们世界领先的研究——“绿色未来”,以及我们如何为不断变化的世界“改变教育”

🔗https://greenfutures.exeter.ac.uk

🔗https://www.exeter.ac.uk/about/transforming-education/

此外,埃克塞特(快速发展的科技中心)是英国仅有的几个被联合国教科文组织指定为创意城市的城市之一。有关埃克塞特大学的更多信息,请访问官网 www.exeter.ac.uk。


Job Purpose

该职位是为期一年的产假替补职位,就职于INTO上海办公室,从2024年8月1日起至2025年7月31日止。

工作目标:
  • 作为一线招生团队的重要成员,代表埃克塞特大学在华东及华中地区开展活动,帮助大学实现国际学生招生目标。

  • 协助提升埃克塞特大学在该地区主要招生群体中的良好形象,推广多样化学科组合。

  • 与东亚区域积极协作,拓展大学在该地区目标城市的招聘业务,策划并执行各类招聘活动及营销策略,确保投资收益最大化。

  • 作为大学国际招生团队的重要成员,协助参与制定大学国际化发展战略,收集并分析相关市场数据。


请有兴趣的申请人将求职信Cover Letter、详细简历CV、预期薪资以及相关证明发送至官方邮箱:eastasia@exeter.ac.uk,截止日期为2024年6月23日


📅面试日期:待定,可能在2024年7月1日起的一周内面试。

💻面试方式:线上面试。

💡只有入围的申请人才会收到通知,另外,未能提供求职信的申请人将不予考虑。



Main Duties and Responsibilities

1) To work with line manager and East Asia team to deliver the University of Exeter’s strategic objectives in respect of the expansion of international student numbers and enhanced diversity by level and subject of study from China.

2) To research market recruitment opportunities for University of Exeter in China and work with line manager to initiate, develop, manage and evaluate recruitment strategies to maximise enrolments from the same.

3) To represent University of Exeter in targeted cities across China as required visiting agents, International Schools and other recruitment partners and attending education fairs and exhibitions from partner organisations. Also to make presentations as appropriate in schools/colleges and universities and to ensure that prompt follow-up action is initiated after such visits, including the submission of post visit reports.


4) To work with line manager to deepen relationships and manage marketing activities with assigned accounts of recruitment partners to ensure Exeter is the first-choice destination for high quality students and to maintain individual contact records and databases in line with current University policy. 

5) To handle student enquiries from various recruitment channels including Chinese social media by working alongside University colleagues with a view to informing and delivering an ‘end to end’ recruitment, marketing and admissions service.

6) Contribute to international recruitment campaigns and materials; support promotional campaigns such as promotion of scholarships to offer-holders through creation and distribution of materials to relevant stakeholders.

7) To work with line manager to initiate, plan and organise local recruitment/conversion focused events in targeted cities including agent workshops/conferences, offer-holder, pre-departure events to raise Exeter’s brand and profile at the same time.

8) To organise and support planned recruitment activities of University representatives and/or consortium arrangements in China and to monitor their effectiveness. This will involve to provide critical intelligence of terminating unproductive relationships and researching and recommending suitable new relationships as necessary.

9) To support in-country recruitment visits from university staff to China including to recommend and devise targeted and efficient visit itineraries to best meet the visit objectives whilst being sensitive to the needs of a variety of visitors.

10) To engage with INTO University Partnerships’ regional staff to help deliver appropriate joint marketing initiatives and, as time permits, to support local representatives understanding of the INTO Exeter pathways and progression opportunities and outcomes.

11) To proactively keep colleagues and relevant internal stakeholders informed in respect of market information to facilitate policy and recruitment decisions for example evidenced feedback on competitor activity in respect of entry requirements, programme portfolio or appropriate articulation opportunities.  

12) Regularly evaluate the outcomes of recruitment activities in China together with line manager.

13) To manage an allocated marketing budget for the region in accordance with University guidelines, ensuring that expenditure is in line with University guidelines and maximises return on investment and to contribute to development of annual budget proposal. 

14) This job description summarises the main duties and accountabilities of the post and is not comprehensive: the post-holder may be required to undertake other duties of similar level and responsibility as may be required. As the needs of the institution change so the market responsibilities, duties and location of the role may also be subject to change.



Person Specification

The job holder should have or be able to demonstrate the following:

1. Essential

  • A proven track record of outstanding achievement in international recruitment and in developing and implementing successful recruitment strategies.

  • Minimum 3 years experience in higher education and international marketing/recruitment environment.

  • Proven teamwork skills and an ability to take on a variety of team roles as required. 

  • Ability to work effectively and independently with colleagues at a distance.

  • Excellent communication and interpersonal skills appropriate to cross-cultural, multi-lingual working at all levels (from prospective students to senior academics) including the ability to deliver concise, targeted presentations and written briefings.

  • An excellent knowledge of international student market in China.

  • A good understanding of the post high school education systems, in both China and the UK.

  • Knowledge of Chinese customers’ needs, associated support strategies and a strong commitment to continuous service improvement.

  • Fluency in spoken and written English and Mandarin.

  • A good (honours) degree or equivalent.

  • Imaginative, proactive and entrepreneurial approach to marketing and recruitment.

  • Commercial acumen and excellent organisation skills in achieving agreed targets.

  • Complex analysis, research, planning and project management skills with the ability to establish priorities and monitor performance against objectives.

  • Ability to work autonomously and under pressure to tight deadlines.

  • Computer literacy, including familiarity with Microsoft Office, and statistical analysis.

  • Willingness and ability to travel throughout China and to the UK (subject to obtaining appropriate visa) at short notice and without restriction.


2. Desirable

    • Some experiences of working for overseas organizations or studying in the UK.

    • Familiarity with Chinese digital marketing practices and platforms.



Circumstances

The post requires the ability to travel within China regularly and possibly at short notice without restriction, as well as frequent weekend work and for extended hours during peak periods. Typically travel may account for 16-20 weeks per year, usually with visits not exceeding two weeks in duration. In addition, it is anticipated that the post holder will make one visit to the UK per annum. However, these remain guidelines and are subject to change. 



Reference and Medical Clearance

All appointments are subject to satisfactory reference and medical checks and individuals may be required to complete a medical assessment form before appointment is confirmed. Applicants should note that the University normally contacts referees for short-listed applicants without further advice to applicants. When advising referees please ensure you supply email addresses, enabling us to contact them.



Informal Enquiries

Telephone enquiries and personal visits will NOT be accepted.



“ 鲜衣怒马少年时,不负韶华行且知
乘风破浪,凯歌而行
如月之恒,如日之升
愿与君同踏远阔山河,共赏清风明月 




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埃克塞特大学是英国罗素大学集团成员之一,世界排名前150(QS 2022),拥有16门学科位列世界前100。商学院同时获得AACSB、EQUIS和AMBA三重认证。大学位于英格兰西南部埃克塞特和康沃尔郡,曾被泰晤士报称为英国最美花园式校园。
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