课程内容
湛军教授
主要章节
Chapter 1: World Trade and Shipping
Chapter 2: Economics in Shipping: Freight Rate Mechanism
Chapter 3: Fleet Mix Decision
Chapter 4: Shipping Governance and Security
Chapter 5: Managing Financial Resources in Shipping Service
Chapter 6: Fundamentals of Shipping Service Firm Management
Chapter 7: Organizational Structure in Shipping and Change
Chapter 8: Commercial Operations Management
Chapter 9：Service Strategy and New Service Development: Basic Concepts
Chapter 10: How to (Re) Design Services: From Ideation to Evaluation
Chapter 11: Business Strategy in Shipping Service Provision
Chapter 12: Growth of Shipping Service Firms and Firm Structure
课程特色
课程创新
课程建设计划
学生采访
工商管理18级 魏博文
工商管理18级 孙杨奕康
近期发布
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来源 | 教务处
供图 | 湛军
编辑 | 张羽旸
责任编辑 | 姚旭
策划 | 党委宣传部 千帆通讯社
投稿邮箱 | newmediasmu@163.com
