Salone News
Salone del Mobile.Milano is back in New York for a special event in collaboration with Bloomingdale’s: a showcase of Italian design with an exceptional display by Ferruccio Laviani.
As part of “From Italy, with Love”, Salone del Mobile has partnered with Bloomingdale’s, the famous New York Department Store, to create the installation “Italian Design: from Classic to Contemporary”, a tribute to new and iconic Made in Italy products by 23 selected brands.
5th – 29th September 2024
10:00am – 8:00pm
Bloomingdale’s 59th Street
1000 Third Ave, New York, NY
Level 6
NEWS
Bloomingdale’s chose
the Salone del Mobile
Bloomingdale’s chose the Salone del Mobile, as an authoritative representative of Italy and its cultural richness, to participate in Bloomingdale’s “From Italy, with Love”: a program of exhibitions and activities celebrating Made in Italy and Italian culture and luxury (5-29 September). On September 4th, the Salone del Mobile.Milano will present the installation “Italian Design: from Classic to Contemporary”, a special exhibition dedicated to Italian design and furniture, curated by architect Ferruccio Laviani, who conceived his display based on Giorgio de Chirico’s metaphysical piazzas.
Maria Porro,
President of the Salone del Mobile.Milano Says
“It is always a thrill to return to New York, the heart of the U.S. market: this is where the Salone meets a design community that is constantly evolving and for which it feels it is a reference in terms of design culture, creativity and industry economics,” says Maria Porro, President of the Salone del Mobile.Milano. “By joining forces with Bloomingdale’s – with which we share a similar vision, an eagerness to move forward and a commitment towards enhancing the heritage of leading brands – we have the opportunity to broaden and strengthen connections with a market that is fundamental for Made in Italy. The exhibition will be an imaginative statement that will unfold into space as a parade of iconic products, conceived as a single installation; it will connect art, architecture, aesthetics and Italian products. In the elegant scenography conceived by Ferruccio Laviani, we will tell the story of Italian innovation and tradition through a program of talks that aim to bring the American public closer to the world of Italian design production. This event also marks the start of the new international tour of the Salone del Mobile: a roadshow made of new formats aimed at strengthening the image of the Salone as a catalyst for transformation, avant-garde and cultural innovation. Italian Design: from Classic to Contemporary will, without a doubt, reflect that very special – and very glamorous – sparkle that is characteristic of Made in Italy,” Porro concludes.
Italian Design: from
Classic to Contemporary
The scenographic display, curated by architect Ferruccio Laviani, is a careful balance between art installation and pop-up experience celebrating icons of Italian design that tell a story of ingenuity, excellent industrial production and the finest craftsmanship. With a curator’s eye, Laviani has selected objects as the most representative pieces from the catalogs of brands that best expressing the value and appeal of Italian furniture and design.
The display, to be located on the sixth floor in the Home/Furnishing department, is inspired by the squares of Giorgio de Chirico, Italian painter, sculptor and originator of “metaphysical” painting. Like his works, the layout will be characterized by fantastic suggestions and juxtapositions of disparate objects in a space governed by fifteenth-century perspectives, lit in modern color lights to reveal surprising associations of senses and ideas and transforming the exhibition space into an immersive experience that becomes the focal point of the Salone’s heritage, its eye for the finest design and the creativity of the participating exhibitors.
Conversations
about Italian Design
The first row from left to right:
Annalisa Rosso｜Maria Porro｜Kelley Carter
The second row from left to right:
Marva Griffin Wilshire｜Ferruccio Laviani｜Felix Burrichter
Throughout the month of September, as part of the “From Italy, with Love” project, Bloomingdale’s will host weekly events aimed at engaging both the New York professional community and lovers of design alike with a rich program of talks and appointments featuring leading figures on the national and international design scene and offering unique opportunities to learn about and experience Italian furniture and design production.
The program of talks, entitled “Conversations about Italian Design”, has been curated by Annalisa Rosso, Editorial Director & Cultural Events Advisor of the Salone, and will open on September 4th with a panel discussion with Maria Porro, President of the Salone del Mobile.Milano, Kelley Carter, Bloomingdale’s Fashion Director, Marva Griffin Wilshire, Founder and Curator of SaloneSatellite, and architect Ferruccio Laviani. Together with Felix Burrichter, founder of PIN-UP magazine, they will discuss the wealth of values, experiences and information that the Salone del Mobile brings to the table as a strategic resource to trigger evolution and the role of Italian furniture brands in the global market.
With this partnership the Salone del Mobile.Milano, a global symbol of quality design and furniture, along with its official partners Cà del Bosco, S.Bernardo and illycaffè, resumes its dialogue and engagement with the international design community. From New York’s celebrated Third Avenue, the exhibition will chart new paths and propose original formats and events to consolidate the Salone’s role as a driving force in the sector and a point of reference for a global community of companies, professionals and design lovers in constant expansion and evolution.
Stay tuned！
