香港全职 - 奥美招Associate Strategist, Social / China Social Media！

1、Associate Strategist, Social

We are seeking an Associate Strategy to join our Social Business team. The role involves conducting research and analysis to inform our digital and social media strategies. Along with a strong understanding of social media platforms and regional markets, the ideal candidate will demonstrate robust project management capabilities, client relationship management skills, and excellent communication abilities. Knowledge of fashion, retail, and major regional social platforms like Facebook, Twitter, Instagram, Threads, and TikTok is important. Familiarity with platforms such as Line & Kakao Talk, as well as Chinese social media (e.g., Douyin, Wechat, Xiaohongshu), is a plus.

Responsibilities:

Conduct research and analysis to understand the target audience, market trends, and competitors.

Develop informed digital and social media marketing strategies.

Stay on top of the latest trends and best practices in digital and social marketing, using these insights to maximize the company's reach to its target audience.

Coordinate with various vendors to ensure a seamless execution of all aspects of the digital marketing strategy.

Manage projects efficiently, ensuring timelines and quality standards are met.

Build and maintain strong relationships with clients, understanding their needs and ensuring their satisfaction.

Desired Skills:

Solid knowledge of the advertising industry and regional social media platforms such as Facebook, Twitter, Instagram, Threads, and TikTok. Knowledge of Line, Kakao Talk, and Chinese social media platforms such as Douyin, Wechat, and Xiaohongshu is a plus.

Interest in or knowledge of fashion, with the ability to utilize this understanding in the creation of effective strategies. A passion for retail is highly advantageous.

Understanding of emerging technologies in digital marketing and social media, and the ability to incorporate this knowledge into effective strategies.

Strong project management skills, with the ability to manage multiple tasks and meet deadlines.

Excellent client relationship management skills.

Outstanding communication skills, with fluency in English.

Qualifications:

Bachelor's degree in marketing, communications, or a related field.

Proven experience in digital marketing, social media strategy, or a related role in the advertising industry.

Strong command of English, both written and verbal.

2、Associate Strategist, China Social Media

What you'll Do 

Contribute to the cross-discipline social media team, spanning public relations, direct marketing, advertising and shopper marketing

Online research and social media monitoring using a variety of social media listening tools

Social media strategy development

Campaign execution in the areas of content, community management, influencer identification, influencer outreach and offline activation

Measure campaign effectiveness using a variety of social media analytics tools with an organized data-driven mindset

Day-to-day client relationship management

Project management

What You’ll Need  

Have a bachelor's degree or equivalent with a strong academic record

Have 2+ years of work experience with China social media platforms, primarily WeChat & Weibo. Others are beneficial. Social KOL marketing experience is also preferred

Have a strong understanding and interest in China digital marketing trends, industry practices and case studies, especially in luxury brands

Understand current and emerging media platforms in China's mainland and their usage from a consumer and business perspective

Be fluent in Mandarin and English language, reading and writing (test will be given)

Have excellent communication skills – verbal and written

Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities

Plan and execute on multiple projects simultaneously in an organized fashion

Work calmly and maintain good judgment in a fast-paced work environment

Collaborate with colleagues in different countries and appreciate cultural differences

Understand how to drive conversations and online word of mouth

Be passionate about social media and word-of-mouth marketing

It’s Great if you Have:

Fluent in Cantonese & reading and writing traditional Chinese

Image and video production and editing

Management experience

Business development experience

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