Since its inception in 1958, the Hongqi sedan has stood as a symbol of China’s automotive industry. The FAW Hongqi · Qijing Innovation Space, designed by VCAN, showcases FAW Hongqi’s technological advancements and future vision through a series of innovative displays and immersive experiences, bringing its story vividly to the public.
维迈VCAN将整个空间划分为四个主题——“意境”、“尚境”、“融境”和“秘境”,各展区通过不同的展示技术和互动设计,展现了红旗品牌在未来汽车技术领域的突破性进展。
VCAN has meticulously divided the space into four thematic zones—“Yi Jing” (Artistic Realm), “Shang Jing” (Elegant Realm), “Rong Jing” (Harmonious Realm), and “Mi Jing” (Mystical Realm). Each zone employs distinct display technologies and interactive designs, effectively showcasing Hongqi’s groundbreaking advancements in future automotive technologies.
从一层穿过智能感应透明门正式进入展陈空间,展示主题“旗境·遇见未来”。在这里,让参观者能够感受未来汽车设计与科技的无缝结合。
一层与二层的连接处模拟成了一个时光隧道,时间与空间一起流动,打造出一个极富穿越感的秘境长廊。
The connection between the first and second floors is designed to resemble a time tunnel, where time and space flow together seamlessly. This immersive passage creates a mysterious corridor rich with a sense of transcendence, offering visitors an extraordinary journey through time.
作为企业整体形象对外展示的空间,展厅不仅突出了一汽红旗在创新领域的卓越成就,还通过视觉上的强烈冲击,向参观者传递出企业在科技创新道路上不懈追求的决心与实力。
As a space for the external display of the company's overall image, the exhibition hall not only highlights FAW Hongqi's outstanding achievements in the field of innovation but also conveys to visitors, through a strong visual impact, the company's relentless pursuit and strength in the path of technological innovation.
维迈VCAN作为国家高新技术、专精特新、科技小巨人企业,将充分发挥我们在创新设计、前沿技术应用及文化传承方面的优势,进一步提升品牌的文化内涵与市场影响力,推动中国品牌向更高水平发展!
As a nationally recognized high-tech enterprise and a leader in specialized and innovative industries, VCAN fully leverages its strengths in innovative design, cutting-edge technology applications, and cultural heritage integration. We are committed to further enhancing brand cultural value and market influence, driving Chinese brands toward even greater heights of development.
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以终为始
创造数字文博 · 智慧文旅
从『 原宇宙 』到『 元宇宙 』的无限可能
"Starting with the end in mind."
VCAN, More Than Museum……
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《中国品牌故事:留住城市的记忆》
· 浙江省文物保护利用协会文物数智化与博物馆发展专委会会员
· 香港理工大学数字科技创新实践基地
· 上海视觉艺术学院产学合作教育基地
· Digital Technology Innovation Practice Base of The Hong Kong Polytechnic University
· Industry-Academia Cooperation Education Base of Shanghai Institute of Visual Arts
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