征集通知 | 国际文化创意产业研究学会第三期研究项目 构筑生成式人工智能时代的文创产业韧性生态

上海交大-南加州大学文化创意产业学院发起成立的国际文化创意产业研究学会(International Association of Culture and Creative Industry Research；以下简称学会)旨在为有潜力的创意产业研究提供资金资源，为文化创意产业的专业人士提供产教融合的实践机会，为各大高校与有关单位提供学术智库服务，并促进学术界与业界合作者间的国际合作。为此，学会持续举办国际会议、设立文创研究基金、创办学术期刊以及发布文创产业报告和咨政建议。学会希望能整合不同时代、不同领域的学者和从业者的思想和观点，提升文化创意产业的教学水平，从而促进文化创意产业的发展。

自2021起，学会面相全球征集立项了两轮共23个研究项目，来自美国南加州大学、耶鲁大学、新加坡国立大学、荷兰乌特勒支大学、芬兰赫尔辛基大学、香港恒生大学、科廷大学、苏黎世大学、雪城大学、芝加哥艺术学院、华盛顿大学、利物浦大学、香港科技大学、帝国理工大学、南加州大学、格罗林根大学、阿姆斯特丹大学、上海交通大学、浙江大学、西安交通大学、华东师范大学等海内外知名高校学者在学会资助下展开研究。截至2024年6月，已发表高水平期刊和会议论文60余篇，举办了十余场学术工作坊和展览，受到包括人民日报、光明日报、雅虎新闻等在内的国内外主流媒体报道。

在二期项目关注生成式人工智能技术对文化与创意产业广泛影响的基础上，本轮项目征集将进一步探索如何在此时代语境下，建构可持续发展的文创韧性生态。在生态学中，韧性强调生态系统吸收和处置内外部变动，在受到干扰后能够恢复稳态的能力，意在维持变迁与稳定的动态平衡。生成式人工智能的发展和引入，对文化创意的产业生态形成了剧烈冲击，正在重新编织组织包括生产、流通、消费各环节的生态关系。如何在变革之中厘清各利益相关方的生态角色、功能边界、关联机制，实现可持续发展目标下的全局平衡，成为当下产学研亟需面对的问题。

就此，此次征集的研究项目将分为学术理论研究和产业政策规划两大部分，以期进一步推动文创产业中理论与实践的协同发展，提升学会研究项目的社会影响效能。

一、学术理论研究（包括但不限于以下主题）：

1.数字文博与虚拟环境创作

2.艺术人文研究的数字方法

3.人工智能时代的计算美学

4.产品和服务的创意创作模式

5.传播模式与用户参与机制变迁

6.文创产业组织和管理模式革新

7.AI时代的治理政策提升

8.数智时代的文化伦理与文化变迁

9.技术生态下的文化遗产保护与传承

10.中国传统文化与国际传播

11.游戏的内容生产与商业模式创新机制

12.人工智能生成内容的机制与边界研究

13.数字文娱的内容、组织、管理创新研究

14.智能感知的情感计算与交互机制研究

15.文创学科体系建设研究

16.其他文创研究的相关议题

二、产业发展研究

1.  虚拟环境中的艺术创作模式和商业模式研究；

2.  中国文化产业出海模式和风险研究；

3. 文化生产的平台化模式与品牌运营研究；

4.  文化创意产业空间运营模式研究，例如产业园区如何创造与企业的良性共赢；

5．文创产品的商业模式研究，包括微短剧、网文网游出海、非遗经济等，探索优化商业化和营收模式的可能路径；

6.  新时代中国传统文化的创新表达与设计研究；

7.  文化产品创作的政策研究，发挥体制机制的引导作用，提升影视剧、游戏、播客、长视频等文化产品的质量，例如在现有电影节展的激烈竞争下进一步丰富和提升奖项和活动内容设置，以奖项引领和规范行业发展；

8.  产业宏观指标研究，充分考虑新兴文化产业特征，从统计指标上提出更加贴近现实情况、准确反应产业发展的指标体系；

9．其他文化创意产业研究分析报告。

学会将资助2个重点项目，资助金额为2万美金；4-5个一般项目，资助金额为1-1.5万美金；6-8个青年项目，资助金额为0.5-1万美金。该资助强调国际学术合作，要求上海交通大学（不仅限于）教师与海外大学教师联合发起申报。研究人员之间的合作应相得益彰；具有前景的合作关系能够提升项目申请书的吸引力。

项目申请书将由理事会或其指定的委员会进行审核和评估；评审标准将遵循国际学术规范（如盲审制）。鉴于资金有限，并非所有提案都能获得资助。评审时，委员会将优先考虑该提案是否展现出对文化产业相关的学术领域做出重大贡献的潜力，着重从交叉学科的角度考量。此外，拥有前瞻性、专业指导性和以及实践可行性的项目申请书在评审中将更具优势。审稿人也将同时需考虑该项目获得业界、国家研究基金以及其他资助的可能性。

提交说明：

项目申请书应包括:

· 研究团队成员的个人简历(2页之内)。

·  研究的概述和阐述(2-3页)以及其他相关材料：总结与阐述应描述研究主题以及其他具体问题，表述该提案的必要性和独创性；该研究对文化创意产业在学术和实践方面的潜在贡献。除概述理论基础外，提案还应阐明研究方法及活动，例如田野调查、问卷调查、虚拟民族志等；同时，请简要描述预期的研究成果及其如何支撑项目完成后的新研究。

· 接受外部资助的可能性(1页之内)。

项目申请书中还须列出该研究项目的资金预算（以6个月为研究周期），预算模板见文末链接。差旅费须明确除上海外的目的地以及预期的会议地点。

所有材料均需提供英文。请将项目申请书提交至学会公邮(icci-IACCIR@sjtu.edu.cn)。

提交项目申请书的截止日期为2024年12月31日。理事会或其指定的委员会将于2025年2月开始进行评估，并于2025年全球文化创意产业合作与发展国际会议公布资助名单。学会希望在2025年7月正式开始资助。获得资助者将需与学会和上海交通大学文创学院签署协议；如需与其他研究人员合作，也需签署合作协议。

· 学会宗旨

作为21世纪的朝阳产业，文化创意产业已成为引领“创新驱动发展、经济转型升级”的重要力量。为更好整合文创研究资源、促进文创国际合作、为文创人提供一个良好的学习和交流机会、为优秀研究团队提供行业资源与资助，并为有需要的机构和企业提供学术智库服务，上海交大文创学院发起设立国际文化创意产业研究学会。

学会将举办国际会议、设立文创研究基金、创办学术期刊、发布文创产业报告和资政建议、促进成员单位跨国际交流合作等等。我们希望国际文化创意产业研究学会能够促进国际合作，为文化创意产业创造更大的社会价值。

我们同样希望国际文化创意产业研究学会能够成为一颗火种，一传十，十传百，代代相传；我们希望把它奉献给我们热爱的创意产业，我们邀请我们的朋友们共襄盛举，一起来为文创产业研究和行业发展建设添砖加瓦，一起前行，为文创产业的发展尽一份心力。

· 工作范围

· 国际会议

我们将以国际文化创意产业研究学会为依托，将国际会议打造为国际文创产学界的品牌会议。

· 科研基金

我们将联合产业合作伙伴，在全球范围内征集文创研究项目，资助文创研究团队，让不同世代、不同背景、不同领域、不同理念的文创追梦人走到一起，助力中国文创教育发展，让文创产业创造更大的社会价值。 

· 期刊出版

我们将与文化创意产业领域的知名学者合作，出版中英文学术期刊，发表有影响力的文章。

· 国际合作

我们希望学会能够成为一个促进文化创意国际合作的平台，为文化创意专业人士提供良好的学习机会，促进会员单位之间的跨国际交流与合作。

International Association of Culture and Creative Industry Research (hereinafter referred to as IACCIR), founded by the Shanghai Jiao Tong University-University of Southern California Institute of Cultural and Creative Industry, aims to provide funding and resources for promising research in the creative industries, offer practical opportunities for industry-education integration to professionals in the cultural and creative sectors, and serve as an academic think tank for universities and relevant institutions. It also seeks to promote international collaboration between academics and industry practitioners. To this end, IACCIR consistently organizes international conferences, establishes research funds for cultural and creative industries, publishes academic journals, and issues reports and policy recommendations for the industry.

IACCIR aspires to bring together ideas and perspectives from scholars and professionals across different eras and fields, aiming to enhance the quality of education in the cultural and creative industries and, in turn, foster the development of the sector. Since 2021, IACCIR has launched two rounds of global project funding, supporting a total of 23 research projects. These projects have been undertaken by scholars from renowned institutions such as the University of Southern California, Yale University, National University of Singapore, Utrecht University, University of Helsinki, Hang Seng University of Hong Kong, Curtin University, University of Zurich, Syracuse University, School of the Art Institute of Chicago, University of Washington, University of Liverpool, Hong Kong University of Science and Technology, Imperial College London, University of Groningen, University of Amsterdam, Shanghai Jiao Tong University, Zhejiang University, Xi’an Jiaotong University, and East China Normal University. As of June 2024, more than 60 high-quality journal and conference papers have been published, and over ten academic workshops and exhibitions have been held. The Association’s activities have been covered by leading domestic and international media outlets, including People’s Daily, Guangming Daily, and Yahoo News. 

Building on the second round of projects that focused on the broad impact of generative artificial intelligence (AI) on the cultural and creative industries, this new round of project submissions will further explore how to construct a sustainable, resilient ecosystem for cultural and creative industries within the context of generative AI. In ecology, resilience refers to an ecosystem’s ability to absorb and respond to internal and external changes while restoring stability after disturbances, aiming to maintain a dynamic balance between change and stability. The development and integration of generative AI have caused significant disruption to the ecosystem of cultural and creative industries, reshaping the ecological relationships across all stages, including production, distribution, and consumption. Clarifying the ecological roles, functional boundaries, and relational mechanisms of various stakeholders in this transformative period, while achieving overall balance under the goal of sustainable development, has become a pressing issue for academia, industry, and research.

In this context, the upcoming research project submissions will be divided into two parts: academic theoretical research and industrial policy planning, with the goal of further promoting the collaborative development of theory and practice in the cultural and creative industries and enhancing the societal impact of the IACCIR’s research projects.

I. Theoretical Research

Topics include, but are not limited to:

1.Digital Museum and Innovation of Virtual Environment 

2.Digital Methods in Arts and Humanities Research

3.Computational Aesthetics in the Age of Artificial Intelligence

4.Creative Models for Product and Service Development

5.Changes in Communication Models and User Engagement Mechanisms

6.Innovations in Organizational and Management Models for the Cultural and Creative Industries

7.Governance and Policy Advancements in the AI Era

8.Cultural Ethics and Cultural Transformation in the Digital Era

9.Protection and Communication of Cultural Heritage within Technological Ecosystems

10.Chinese Traditional Culture and Its Global Communication

11.Mechanisms for Content Production and Business Model Innovation in Game Industries

12.Mechanisms and Boundaries of AI-Generated Content

13.Innovation in Content, Organization, and Management within Digital Entertainment

14.Emotional Computing and Interaction Mechanisms in Intelligent Perception

15.Discipline Construction for Cultural and Creative Industries

16.Other Topics Related to Cultural and Creative Industry Research

II. Industry Analysis

1.Artistic Creation Models and Business Models in Virtual Environments

2.Overseas Expansion Models and Risks for China’s Cultural Industries

3.Platformization of Cultural Production and Brand Management Strategies

4.Operational Models for Cultural and Creative Industry Spaces, such as achieving mutual benefits with enterprises in industrial parks

5.Commercial Models for Emerging Cultural and Creative Products, including micro-dramas and the overseas expansion of online literature and games, exploring potential paths for optimizing monetization and revenue models

6.Innovative Expression and Design of Traditional Chinese Culture in the New Era

7.Policy on Cultural Product Creation to enhance the quality of films, games, podcasts, long-form videos, etc., leveraging institutional mechanisms—for instance, enriching and improving award categories and event content in film festivals to guide and regulate industry development amid intense competition

8.Macroeconomic Indicators for the Industry, proposing an indicator system that reflects the real conditions and development trends of emerging cultural industries

9.Other Analytical Reports on the Cultural and Creative Industries.

10.Applications of Artificial Intelligence to the management of Cultural and Creative Industries.

The association will fund two key projects with grants of $20,000 each; four to five general projects, each receiving $10,000 to $15,000; and six to eight early-career projects with funding between $5,000 and $10,000. This funding emphasizes international academic collaboration, encouraging joint applications by faculty from Shanghai Jiao Tong University (among others) and overseas universities. Collaborative partnerships between researchers should be complementary, as promising alliances will enhance the appeal of project proposals.

Project proposals will be reviewed and evaluated by the board or a designated committee, following international academic standards, such as blind review. Given limited funding, not all proposals can be supported. In the review process, priority will be given to proposals demonstrating potential to make significant contributions to academic fields related to the cultural industries, with a focus on interdisciplinary perspectives. Additionally, proposals that exhibit foresight, professional guidance, and practical feasibility will have a competitive edge. Reviewers will also consider the project’s potential to secure industry support, national research grants, or other sources of funding.

Proposals should include:

·Condensed curriculum vitae of each member of the research team (2-page maximum). 

·Research summary and narrative (3 pages), plus any other relevant materials. The summary-narrative should describe the research topic and more specific questions, their importance and originality; research’s potential contribution to culture and creative industry scholarship and practice. In addition to outlining theoretical foundations, the proposals should also clarify methodological techniques or activities, e.g., interviews and observations in the field, questionnaire surveys, virtual ethnography, and etc. Briefly describe also expected findings and how they can sustain further studies beyond the grant. 

·Opportunities for external funding (1-page maximum).

The proposal must also include a budget for the research project (based on a six-month research cycle). A budget template can be found via the link at the end of this notice. Travel expenses should specify destinations outside of Shanghai and anticipated conference locations.

All materials must be submitted in English.

Please submit the project proposal to the Association’s official email (icci-IACCIR@sjtu.edu.cn).

The deadline for submitting project proposals is December 31, 2024. IACCIR or its designated committee will begin evaluations in early 2025, and the list of funded projects will be announced at the 2025 International Conference on Global Cultural and Creative Industries. The Association plans to officially begin funding in July 2025. Recipients will be required to sign an agreement with the Association and the USC-SJTU Institute of Cultural and Creative Industry at Shanghai Jiao Tong University; collaboration agreements must also be signed if working with other researchers.

Association Mission

The cultural and creative industries have become an important force leading innovation-driven development, economic transformation and advancement in the 21st century. We are establishing the International Association of Cultural and Creative Industry Research to better integrate research resources, promote international cooperation, provide learning opportunities for professionals, improve industry access and funding for research, and form academic think tank services for institutions and enterprises, in all matters related to cultural and creative industries. 

The association will host international conferences; promote international exchanges and cooperation among member units; establish research funds; publish academic journals, industry reports and policy recommendations. We hope that the International Association of Cultural and Creative Industry Research will promote international collaboration and create greater social value for the cultural and creative industries. 

We hope that the International Association of Cultural and Creative Industry Research can spark interest across generations and countries. We dedicate it to the creative industries we love, and invite our friends to join and contribute to our knowledge about and practices in cultural and creative industries.

Scope of Work

International Conferences 

We hope that the International Association of Cultural and Creative Industry Research will lead the international conference into a global brand in the cultural and creative industry and academia.

Research funding 

We will work with industry partners to solicit cultural and creative research projects around the world and fund cultural and creative research teams, so as to bring cultural and creative dreamers of different generations, backgrounds, fields and ideas together to help the development of cultural and creative education and create greater social value for the cultural and creative industries.

Journal Publishing 

We will work with renowned scholars in the field of cultural and creative industry to publish both English and Chinese academic journals to make impactful contributions. 

International Collaboration 

We hope the association can become a platform that promotes cultural and creative international cooperation, provides a good learning opportunity for cultural and creative professionals, and promotes cross-international exchanges and cooperation among member units.