DOMANI东仓 × ROARINGWILD · 七年

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2023年，DOMANI东仓建设第八次操刀ROARINGWILD线下零售空间设计落地武汉天地。回顾市场变化与品牌成长的路径，我们见证并构建着线下消费场景的革新。

Pioneer of Offline Experience Stores

Around 2017, there was an explosion in the trend of integrating online and offline channels. The concept of "New Retail" drove traditional retailers to expand their online presence and also gave rise to a new wave of e-commerce brands opening physical stores. With the emergence of "consumer upgrading," brands with distinctive characteristics and novel shopping experiences gained popularity among consumers, leading to the emergence of new forms of offline experience stores.

In the same year, ROARINGWILD, in its 7th year of establishment, opened its first offline store in Shenzhen. DOMANI has been deeply involved since the beginning, continuously exploring the boundaries of retail space through pioneering design approaches. Through six years and eight projects, we have set a benchmark for offline retail experience during the classic era of the New Retail market.

Located in the hottest young fashion district in the city, the standalone flagship store conveys the brand's core essence through a purer sense of experience. The "R" installation is presented by wrapping rubber hoses around steel bars, creating a seamless interplay between smooth curves and displays. Elements such as futuristic aesthetics, mirrors, grayscale tones, red installations, and material experiments come together to construct the brand's versatility and possibilities, becoming the most prominent features in subsequent store designs.

Exploring new possibilities in installations and displays

From Shenzhen to Shanghai, the evolution of store spaces reflects a new stage of RW's growth. The brand's attention boundary expands outward, not only expressing itself but also contemplating the interaction and connection between the brand and urban culture. This further endows retail spaces with social value and showcases the charm of a thousand faces in a thousand stores.

2019

ep03「Magic Box」上海 · 无限极荟

契合“魔都”的“魔盒”主题，以目不暇接的变幻形态给人留下深刻印象。灵活的陈列系统可满足多产品线在不同主题下的陈列需求，更能让店面变形为活动现场，支持新的线下内容营销模式。

Matching the title of "Magic Box" that befits Shanghai's "Magic City" nickname, the theme leaves a profound impression with its ever-changing and mesmerizing forms. The flexible display system caters to the display requirements of multiple product lines under different themes, allowing the store to transform into an event venue and support new offline content marketing models.

Space identity becomes a brand asset

With each new store opening, the unique and diverse store images bring surprises to the market, and the brand gains the benefits of social media exposure and viral spread. The pioneering spirit, structural elements, and red-black contrast contribute to RW's high level of spatial recognition. In the post-pandemic era, where efficiency is increasingly demanded, these characteristics allow the brand to strike a better balance between innovation and efficiency.

红色半透明亚克力隔墙与镜面在小空间中形成秩序和节奏，同时规划出层次丰富的服饰陈列系统。透出红色暗光的网格语言为店面注入赛博感。

The red semi-transparent acrylic partition walls and mirrors create order and rhythm in the small space, while also planning a multi-level clothing display system. The grid language with the red backlit adds a cyberpunk touch to the store.

Sustained vitality towards the future

The unique social forms that offline spaces can accommodate will play an increasingly important role in shaping future retail scenarios. RW's first store in the Central China region not only forms a mixed-use format by partnering with a light dining brand like gaga but also collaborates with local music groups and other youthful trend-culture forces. Using the space as a platform, it continuously generates content and outputs cultural experiences.

ep08「黑洞之瞳」武汉 · 武汉天地

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设计策略旨在为品牌打造可以不断生长的、孕育可能性的空间载体。纯粹的空间构成感适配更为成熟和开放的品牌形象，色彩饱和度降低，为未来更多的产品与内容留足包容度。

The design strategy aims to create a space carrier for the brand that can continuously grow and nurture possibilities. The pure spatial composition aligns with a more mature and open brand image, with reduced color saturation to allow more room for future products and content, accommodating a wide range of possibilities.

Looking back at the 7-year journey of ROARINGWILD's offline spaces, we can witness the brand's attempts, breakthroughs, and evolution. It has gone through phases of expression, exploration, and self-dialogue, connecting with the growth paths of individuals. With each step, it has gone farther, delved deeper into introspection, and ultimately returned to its original purpose, gaining sustained vitality. Amidst change and constancy, we see the brand spirit that belongs to this era, reflecting the attitude and power of the young generation.

DOMANI东仓建设成立于2005年，坐落于中国广州。致力为不同行业的前瞻性客户提供顶级的建筑、室内及产品的创意与设计。并为市场贡献完整的高水准商业设计作品，来帮助众多企业获得全新的空间体验。及通过高溢价的空间作品带来卓越的市场反馈。东仓建设作品已囊括诸多国际权威赛事殊荣，并成为亚洲地区顶级设计机构之一。

DOMANI东仓建设秉持严谨的职业态度、卓越的设计团队与全面的项目控管模式，并结合庞大的项目顾问资源系统，通过多元化的空间作品呈现更具国际视野的企业态度。