征稿期刊
Journal of Marketing for Higher Education期刊级别
Q1 (EDUCATION & EDUCATIONAL RESEARCH 144/760)征稿主题
University Ranking, Sustainability, and Marketing Strategies in Higher Education细分领域Impact of sustainability initiatives on university ranking and reputationIntegration of sustainability metrics into university ranking methodologiesIntegration of sustainability and/or ranking into marketing strategiesRole of marketing in promoting sustainability initiatives in higher educationCase studies of HEIs successfully leveraging sustainability for improved rankings and marketing outcomesEthical considerations and methodological concerns in sustainability marketingLong-term effects of ranking-driven marketing strategies on institutional performance sustainability and resilienceStrategies for communicating sustainability efforts to prospective students, donors, and other stakeholdersStudent engagement/integration/student-led projects in sustainability marketing in higher education.Regional and cultural variations and cross-cultural perspectivesRole and effectiveness of social media and digital marketing on reputation management, institutional sustainability and competitivenessTheoretical frameworks and models for understanding the relationship between sustainability, ranking, and marketing in higher education重要时间
Submission Deadline: 1 May 2025官网链接
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