POSITION：PR Marketing ExecutiveReports to: PR Sr. SupervisorDepartment: Marketing Location: Shanghai
Maximize brand exposure, to build brand awareness and realize the sales potentials:- Understand China market and PR & communication related eco-system in this unique market- Support and execute effective PR and communication strategies based on market understanding.- Deliver solid celebrity, KOL and media resources. - Translate and adopt global brand strategies into the coherent and consistent brand marketing plan by mastering sounded local market intelligence.- Promote China market and Chinese clients by proactively exchanging local market insights with Global count partners.- Monitor the A&P budgets regularly and continuously improve ROI by building financially effective and efficient event models. KEY RESPONSIBILITIES· Public RelationsBuild, manage and support the brand relationships with journalist, celebrities and their agents, socialites, opinion leaders, etc.Manage the database and to develop effective network for the brand.Regularly send out personalized PR messages and follow up on all editorial results.Identify and execute high-quality product placement opportunities/ other quality exposure.Share monthly PR results with sales team, as well as with Global/ Regional regularly.
· Media
Establish and execute annual traditional media plan according to marketing calendar.Develop and ensure excellent relationships with targeted media (sales and editorial).Closely work with media especially print on developing high quality and on brand content.Work closely with central office, propose and manage the overall media/advertising and publicity plans.Provide advertising materials to the media or other tools to the media on a regular basis and ensure optimal exposure.
· PR Events Planning and Implementation
With tangible goal settings, propose and organize promotional Assist in both internal and external communication with other departments and agency; Support other routine work in marketing department; and PR events based on Annual Marketing Calendar.Support and manage with vendors, all set up / deco
Knowledge, Skills, Abilities and Behaviors- Minimum 2 years of related working experience;- Prior experience in PR commerce in international brands or industry preferred;- Strong understanding of the PR or digital ecosystem, trends and consumer behavior;- Good command of English and communication skills with foreign partners;- Strong PR/ Communication marketing experience;- Effective communication and influencing skill;- Passion towards street fashion and trendy brand or sports lover are preferred;- Attention to details and willing to work under pressure; - Proficient in MS OfficeEducation- Bachelor’s Degree or above required;- Majors in Communication and Marketing are preferred.
