转眼,2024武汉时装周已经结束三天秀程。这三天里,武汉时装周以多元化视野为观众带来了一场场视觉盛宴。
众多优质设计师在这个舞台上展示设计作品,分享设计理念和经验,促进时尚产业融合。同时,武汉时装周也成为了展示时尚文化的窗口,通过时装设计将武汉的历史、文化、艺术等元素相结合,向世界传递了武汉的独特魅力。
今年,2024武汉时装周登上《Key Insights主见》栏目,特别邀请中国服装设计师协会副主席谢方明、新锐设计师LEXI、国际模特Anna做客,分享国际前沿设计理念和行业动态,听听他们对武汉时装周的看法与期待吧!
Q
今年武汉时装周,年轻人熟悉的毛戈平来了,“金顶奖”设计大师也来了,为期4天的品牌发布,精美秀场、大师新品、超模团队,是武汉为全世界呈现的时尚盛宴。今年武汉时装周的主办单位武汉国际会展集团特邀中国服装设计师协会作为指导单位,此举将为武汉时装周注入哪些活力?
On the schedule for this year’s Wuhan Fashion Week, I found some big names like Mao Geping, the make-up artist and Zhang Zhaoda, the two-time ‘Top Award’recipient. During the four-day event, we can expect dazzling shows, the latest collections of top designers, supermodel team. It’s Wuhan’s fashion spectacle for the world. And this year, the organizer, Wuhan Exhibition Group, has invited the China Fashion Association to guide the event. What has CFA brought for this fashion week?
A
为了进一步提升武汉时装周的行业影响力,今年主办单位武汉国际会展集团邀请中国服装设计师协会作为指导单位,我对双方的长期合作充满期待。
To raise the influence of Wuhan Fashion Week in the industry, the organizer has invited China Fashion Association (CFA) to provide guidance this year. I'm really looking forward to the long-term cooperation between us.
武汉国际会展集团是武汉市会展行业的主力军,而中国服装设计师协会是中国服装设计领域极具权威性的全国性行业组织,双方通力合作,整合优势资源,必将大力提升武汉时装周的专业运营能力和行业影响力。
WEG is a leader in Wuhan’s exhibition industry and CFA is a national industry organization. Through cooperation, we can draw together resources to boost Wuhan Fashion Week’s professional operation capability and its influence in the industry.
未来,武汉时装周将走向全球时尚大舞台。中国服装设计师协会将为武汉时装周发展提供强劲引擎,从国际影响、专业运营、行业发声、竞赛评选等多个方面,打造极具武汉标签的世界时尚平台,为武汉这座城市打造“世界看武汉”的时尚窗口。
In the future, Wuhan Fashion Week will develop itself into part of the global fashion stage. CFA will be a strong engine in improving its international influence, professional operation, voice in the industry, and its engagement in competitions and build a very Wuhan-Style fashion platform for the world to learn more about Wuhan.
Q
Lexi,这是你的名牌第二次登上武汉时装周,和我们分享一下为今年的武汉时装周做了哪些准备吧?
Lexi, I know it's the second time that your brand is going to display its collections at the Wuhan Fashion Week. What preparation have you done for this year's event?
A
今年的时装周,我们做了充分的准备,共推出了 36 款全新设计,包括 26 款女装和 10 款男装。从设计到制作,我们的团队花了几个月的时间,从收集灵感、选择材料到完善工艺,确保每一个细节都尽善尽美。
This year, we went all out for Fashion Week. We showcased 36 brand-new looks, 26 womenswear and 10 menswear pieces. It took months of hard work from our team, from brainstorming ideas and picking materials to perfecting every detail in the craftsmanship.
Q
作为设计师、品牌主理人,武汉时装周为你的品牌带来了什么?
As a designer and brand director, could you tell us what Wuhan Fashion Week means to your brand?
A
作为设计师品牌,武汉时装周对我们来说意义重大。武汉时装周提供了一个向买手、媒体和大众展示新品发布和品牌独特风格的平台,对当季和下个季度的时尚潮流进行引导。在武汉时装周,我们可以和业内顶尖设计师交流、碰撞,同时,我们还能与潜在的合作伙伴和客户建立联系,扩大品牌的影响力。武汉这座城市,文化底蕴深厚,在这里举办时装周,也鼓励设计师更多地探索本地文化并且汲取灵感。作为武汉设计师,我很荣幸能再次与武汉时装周合作。
It's a great platform to showcase our latest collections and unique style to buyers, the media, and the public, shaping trends for the current and upcoming seasons. It’s not just about connecting with industry pros. It's also a chance to reach potential partners and customers, helping us grow our brand. It's my pleasure to be part of Wuhan Fashion Week again.
武汉时装周在促进中国时尚产业的多元化和本土化方面发挥着至关重要的作用。它为年轻设计师提供了分享创意与想法的机会,也是本土品牌与全球时尚潮流接轨的桥梁。作为品牌主理人,我看到了武汉时装周有潜力也有决心让中国设计人才融入国际舞台。这让我更加坚定了要做原创设计。
It’s a great stage for young designers to showcase their work and helps local brands connect with global trends. I see its potential to spotlight Chinese design talent on the world stage, which aligns perfectly with my commitment to original design.
Q
(走秀前/走秀后)你的心情如何?为武汉时装周走秀做了怎样的准备?哪一套衣服是你最喜欢的?
Before/After the fashion show, how are you feeling? What preparations have you made for walking in the Wuhan Fashion Week? And which set of clothes is your favorite?
A
我现在很放松,因为我的化妆老师刚刚给我做了一次面部按摩。现在我已经开始期待接下来的走秀。我看了这次设计师的新系列,有不少羽毛、翅膀的装饰,非常独特和别致。
Today I feel relaxed. Make-up artist just made me a facial massage. Quite excited for the upcoming catwalk. I saw a collection of my designer. It's very unique and special. It has some feathers and wings for some of the outfits.
Q
武汉时装周一直以时尚为语言展示武汉形象。历届武汉时装周将湖、桥、长江、黄鹤楼等城市自然和人文符号与时尚元素相结合,汉绣等非遗项目都登上过时装周的秀场。在梦幻般的声色光影,向世界展现和传播武汉城市文化。谢主席,在您看来,今年武汉时装周最大的特点是什么?
Fashion has always been the language for Wuhan Fashion Week to showcase Wuhan’s image. City landmarks such as the Yangtze River, Yellow Crane Tower, and bridges, such as Han embroidery, have been featured in the previous Wuhan Fashion Week. It presents and spreads Wuhan city culture to the world in its dazzling fashion show. In your view, what are the biggest features of this year Wuhan Fashion Week?
A
我想用四个关键词,来概况今年武汉时装周的特点,“产业”、“商业”、“多元”、“圈层”。
I’d like to use 4 words to summarize the features: industry, business, diversity and crossover.
第一,产业。今年,武汉时装周不仅邀请我们中国服装设计师协会作为指导单位,还举办了2024 Intertextile武汉站优质资源商贸对接会。
First, industry. This year, Wuhan Fashion Week has invited CFA to be the guidance provider. It also co-hosted the 2024 Intertextile.
第二点,商业。本届时装周围绕地标商圈,定制以体验、赏玩、消费于一体的系列创意活动,助推打造时尚消费聚集地。
Second, business. At core shopping districts, we have designed activities for people to develop new pacesetters for consumption.
第三点,多元。今年主秀场品牌发布秀充分展示时尚多样化。开幕秀由中国有影响力的化妆艺术大师毛戈平先生和设计大师张肇达分别演绎;国际专场联动意大利、俄罗斯等国际元素。
Third, diversity. This year's events show the diversity of fashion. The opening show was performed by make-up artist Mr. Mao Geping and design master Mr. Zhang Zhaoda. At the international session, you can find Italian and Russian elements.
第四点,圈层。武汉时装周作为“城市潮流符号”,今年将更加紧贴年轻群体。本届时装周策划了系列时尚圈层活动,真正走进武汉年轻时尚群体。
Fourth, crossover. As a fashion icon to the city, this year, Wuhan Fashion Week focuses more on young people. The fashion week has planned some crossover activities to attract young people.
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专业时尚媒体联动树标杆、引领潮流;城市营销多域覆盖,打造全民时尚盛宴;官方传播权威发声,展现武汉时尚力量;KOL传播借助达人助力,放大时装周宣传效应;自媒体矩阵全覆盖,展示时尚风貌,打造互动平台;国际传播走向世界,传递武汉时尚声音。
2024武汉时装周通过一系列举措打造了具有广泛影响力的时尚盛会,推动武汉时尚产业发展,提升城市时尚魅力和国际知名度。