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Camp Jeep
@ Los Angeles Auto Show
2024年11月22日-2024年12月01日
Los Angeles
车展现场
JEEP CAMP 在 Los Angeles Auto Show
The most awarded experiential activation program in the auto show industry
Activated in over 5 continents, 15 countries and 28 states
Continual increase in year-over-year results and ROI
More than 3 million rides and growing
Camp Jeep 是车展行业获奖最多的体验式激活项目
业务覆盖五大洲、15 个国家和 28 个州
业绩和投资回报率逐年持续增长
超过 300 万次骑行，并且还在增加
In April of 2003, the Jeep Brand had a problem: Jeep was stuck in a low traffic area at the New York Auto Show despite years of petitioning the show for a more prominent location. Jeep knew it had to do something and turned to GPJ for help.
We got creative, pushed the boundaries and presented an innovative win-win scenario for Jeep and the show: a brand experience like no other – an all-encompassing engagement leaving enthusiasts, visitors and media buzzing about Jeep across multiple communication channels.
In 2004 Camp Jeep was born! Camp Jeep is an unmatched experience like never before. The program allows consumers to experience Jeep and its legendary off-road capabilities in an unforgettable and engaging environment like no other. Beginning with our first event, we shocked the world with an unheard of 30,000 rides in just 10 days! These incredible results told us we were on to something very special, and it was GPJ’s challenge and passion to make it grow. So we did. We went global.
2003 年 4 月，JEEP 品牌遇到了一个问题：尽管吉普多年来一直向纽约车展请求换一个更显眼的位置，但吉普却被困在车流量较少的区域。JEEP 知道必须做点什么，于是向 GPJ 寻求帮助。
我们发挥创造力，突破界限，为吉普和车展呈现了一个创新的双赢局面：一种与众不同的品牌体验——一种全方位的参与，让爱好者、参观者和媒体通过多种沟通渠道热议吉普。
2004 年，Camp Jeep 诞生了！Camp Jeep 是一种前所未有的体验。该计划让消费者在令人难忘、引人入胜的环境中体验吉普及其传奇的越野能力。从我们的第一次活动开始，我们在短短 10 天内就以前所未有的 30,000 次试驾震惊了世界！这些令人难以置信的结果告诉我们，我们正在做一件非常特别的事情，而让它成长是 GPJ 的挑战和激情。所以我们做到了。我们走向了全球。
合作/培训
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