ApexTire中国轮胎年度大选自2020年创办以来，已连续举办第五届。评选以“树立行业标杆，启迪行业未来”为宗旨，旨在引导轮胎产品和技术进步的方向，为推动行业的可持续发展及跨界融合注入新的活力。

Intelligent Innovation, Green Navigation: ApexTire 2024 China Tire Annual Awards Officially Launched!

The "ApexTire 2024 China Tire Annual Awards" has officially kicked off on November 20th, with the theme "Intelligent Innovation, Green Navigation"! Organized by Tirechina.net, the event is supported by authoritative industry institutions and numerous mainstream media outlets.

Since its inception in 2020, the ApexTire China Tire Annual Awards has been successfully held for five consecutive years. With the mission of "Setting Industry Benchmarks, Inspiring the Future of the Industry," the awards aim to guide advancements in tire products and technology. They strive to infuse new vitality into the sustainable development of the industry and foster cross-sector innovation.

作为轮胎和汽车后市场行业极具规模和影响力的全国性评选活动，ApexTire中国轮胎年度大选被业界广泛认为是由国际巨头领衔、中国知名自主品牌共同参与并实现跨界融合的轮胎和汽车后市场行业“年度奥斯卡”，是品质和行业地位的品牌背书。

秉持公开、公正、公平的评选机制，ApexTire2024通过总结过去一年轮胎行业以及汽车后市场在品牌、技术和产品方面取得的成就，记录产业技术和商业模式创新的足迹，力求全面呈现市场品牌格局，旨在为渠道终端和广大消费者提供更为客观的行业品牌发展洞察，帮助用户做出更为科学的消费决策。

As a national-level selection event with significant scale and influence in the tire and automotive aftermarket industries, the ApexTire China Tire Annual Awards is widely regarded as the "Annual Oscars" of the industry. It is led by international giants and joined by renowned Chinese independent brands, fostering cross-sector integration and serving as a hallmark of quality and industry stature.

Adhering to an open, impartial, and fair selection mechanism, ApexTire 2024 summarizes the achievements in branding, technology, and product development within the tire and automotive aftermarket industries over the past year. It records the footprints of industrial innovation in technology and business models, striving to present a comprehensive view of the market's brand landscape. The awards aim to provide channel terminals and consumers with objective insights into brand development within the industry, helping users make more informed purchasing decisions.

如今，在全球产业结构深刻调整和新能源革命的浪潮中，轮胎行业又将如何迈向高质量发展的新征程？ApexTire2024将为这一系列问题提供答案，以“智启新质，绿色领航”为主题，掀起一场智慧与绿色交织的变革风暴，推动整个行业在科技创新与绿色化的轨道上实现质的飞跃。

以发展服务新质生产力助力中国式现代化，深化产业链互动和跨界融合，是“ApexTire2024”的主要特色。本次“ApexTire2024”评选活动以创新驱动、市场共赢、用户体验、行业领先、绿色发展等五大维度为品牌核心评价体系。

“ApexTire2024”将在企业申报资格海选，第三方权威机构质量检测结果(一票否决权)基础上，通过线上用户投票(占比30%)、专业市场调研(占比20%)、专家导师团评审(占比40%)、媒体观察评议(占比10%)流程,以线上线下大数据+智能算法产生ApexTire品牌荣誉指数，确定ApexTire2024中国轮胎年度大选榜单，并于2025年3月举行盛大的颁奖盛典全球张榜。

Developing New Quality Productivity in Services

Amid profound global industrial restructuring and the wave of the new energy revolution, how will the tire industry embark on a new journey of high-quality development? ApexTire 2024 seeks to provide answers to these questions. Under the theme of "Intelligent Innovation, Green Navigation," it is set to ignite a transformative storm where intelligence and green initiatives intertwine, driving the industry toward a qualitative leap along the paths of technological innovation and sustainability.

Empowering Chinese modernization through the development of new quality productivity in services and deepening industrial chain interaction and cross-sector integration are the key highlights of ApexTire 2024. This year’s awards establish five core evaluation dimensions for brands: innovation-driven development, market synergy, user experience, industry leadership, and green growth.

The selection process for ApexTire 2024 begins with a qualification screening for corporate applicants and authoritative third-party quality testing results (with veto power). It proceeds through the following stages: online user voting (30%), professional market research (20%), expert mentor panel evaluation (40%), and media observation and review (10%). Using big data and intelligent algorithms to generate the ApexTire Brand Honor Index, the final rankings for the ApexTire 2024 China Tire Annual Awards will be determined.

The grand awards ceremony will take place in March 2025, unveiling the results to a global audience.

“ApexTire2024”致力于实现轮胎产业链互动，将汽车、设备等行业应用场景跨界融合推向新的高度，扩大评选活动在汽车制造、工程机械、物流交通、汽修保养以及在代理商和车主群体的影响力，传播行业好故事，弘扬行业好声音。

由善养汽车、NEV洞见新能源汽车共同发起，并联合中国润滑油信息网和中国轮胎商务网共同主办的“2024年度汽车服务竞争力评选”，将与ApexTire2024中国轮胎年度大选同步举办。本次评选活动旨在通过深度研究与权威认证，对轮胎、润滑油、电池、汽修连锁以及汽车文化等领域中表现卓越的品牌、产品和服务进行全面评估与表彰。

Empowering a New Cross-Industry Ecosystem

ApexTire 2024 is dedicated to fostering interaction within the tire industry chain and elevating cross-industry integration with applications in automotive, equipment, and other sectors to new heights. The initiative aims to expand its influence across automotive manufacturing, construction machinery, logistics and transportation, vehicle maintenance, and among distributors and vehicle owners. It seeks to share the industry's success stories and amplify its positive voices.

The "2024 Automotive Service Competitiveness Awards", jointly launched by Shanyang Auto and NEV Insight, and co-hosted by China Lubricant Information Network and Tirechina.net, will be held in conjunction with the ApexTire 2024 China Tire Annual Awards. This event will conduct in-depth research and authoritative evaluations to comprehensively assess and honor outstanding brands, products, and services in fields such as tires, lubricants, batteries, automotive repair chains, and automotive culture.

终日乾乾，与时偕行。今天的中国，创新创造不断引领社会发展和进步。2023年，我们聚焦于“新质 新动能”，展望轮胎行业宏大的未来蓝图。到了2024年，这一愿景不再仅是方向指引，而是更加注重行动的落地与成效。

“智启新质”强调在AI驱动的智能化时代，科技创新作为新质生产力的核心驱动，轮胎企业不仅要在产品性能上追求突破，还需要在生产模式、服务模式上进行全方位的智能化升级，更代表企业在市场巨变中的战略智慧。倡导企业推动产品和服务创新，以提升市场价值和客户体验，从而培育和服务新质生产力。“绿色领航” 聚焦于新能源革命背景下的低碳环保转型，推动可持续发展。通过优化产品研发及生产流程，推动全产业链节能减排，树立行业绿色标杆,以高质量发展为引领服务中国式现代化。

Intelligent Innovation, Green Navigation

Diligent and forward-thinking, progressing with the times. In today’s China, innovation and creativity continue to drive social development and progress. In 2023, our focus was on "New Quality, New Momentum," envisioning a grand blueprint for the future of the tire industry. By 2024, this vision is no longer just a directional guide but emphasizes tangible actions and impactful results.

"Intelligent Innovation" highlights the importance of technological innovation as the core driver of new-quality productivity in an AI-powered intelligent era. Tire companies must not only strive for breakthroughs in product performance but also achieve comprehensive upgrades in production and service models through intelligent transformation. It reflects the strategic wisdom of enterprises navigating dramatic market changes, advocating for innovation in products and services to enhance market value and customer experience, ultimately cultivating and advancing new-quality productivity.

"Green Navigation" focuses on the transition to low-carbon and environmentally friendly practices against the backdrop of the new energy revolution, driving sustainable development. By optimizing product development and production processes, the initiative promotes energy conservation and emissions reduction across the entire industry chain. It sets a green benchmark for the industry and aligns with high-quality development to support Chinese modernization.

大道至简，道法自然，行者无疆。轮胎行业的未来发展方向在哪里？在AI驱动的智能化时代，新能源革命成为全球共识的背景下，哪家品牌将成为真正的行业标杆？面对日益严格的环保政策和日趋激烈的市场竞争，谁能通过技术创新、绿色转型脱颖而出？2024年，中国轮胎行业能否实现新质生产力的全面升级？这些问题，不仅困扰着业内的每一个企业，也牵动着整个行业的发展脉搏。

智人得果，不忘其本。回首来时路，ApexTire2024中国轮胎年度大选见证中国轮胎产业发展历程几多峥嵘辉煌，栉风沐雨，砥砺前行；眺望前行程，新质生产力引领行业奋斗者用洪荒创新伟力，探索人类出行边界。作为行业波澜壮阔奋斗史的见证者和记录者，ApexTire始终坚持以“树立行业标杆，启迪行业未来”主旨，探寻轮胎产品和技术进步的方向，以轮胎“奥斯卡”致敬行业英雄，彰显王者荣耀！

Simplicity is the ultimate sophistication, and nature follows its course. The journey knows no bounds.

What is the future direction of the tire industry? In an AI-driven intelligent era and against the backdrop of a global consensus on the new energy revolution, which brand will emerge as a true industry benchmark? Faced with increasingly stringent environmental policies and intensifying market competition, who will stand out through technological innovation and green transformation? In 2024, can the Chinese tire industry achieve a comprehensive upgrade in new-quality productivity? These questions not only concern every enterprise in the industry but also influence the pulse of its overall development.

The wise reap the fruits but never forget their roots. Looking back on the path traveled, ApexTire 2024 China Tire Annual Awards has witnessed the tire industry's remarkable journey of resilience and glory, weathering challenges and forging ahead. Looking forward, new-quality productivity will lead industry pioneers to harness extraordinary innovative strength, pushing the boundaries of human mobility.

As a witness and chronicler of the tire industry's magnificent struggle, ApexTire has always adhered to its mission of "Setting Industry Benchmarks, Inspiring the Future." It explores the direction of tire product and technological advancements, honors industry heroes with the "Oscars of Tires," and celebrates the glory of the champions!

ApexTire2024中国轮胎年度大选组委会

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