1月8日，《中国日报》刊发《Exports of Donghai's press-on nails take off》（《东海穿戴甲出口业务迅猛发展》），对东海县穿戴甲出口销售情况进行了报道。
原文内容如下
Exports of Donghai's press-on nails take off
By CANG WEl in Nanjing
An employee shows her press-on nails at a production facility in Donghai county, Jiangsu province, in July. GENG YUHE/FOR CHINA DAILY
Press-on nails made in Donghai county in Lianyungang, Jiangsu province in China, are gaining popularity among international consumers, thanks to their better quality, lower prices and the development of cross-border e-commerce.
Press-on nails are pre-designed artificial nails that adhere to natural nails with adhesive, offering a quick and easy alternative to traditional manicures. They are reusable, easy to use and save both time and money for consumers.
According to Donghai county's press-on nail industry association, sales in the county reached nearly 8 billion yuan ($1.09 billion) in 2024, an increase of 166.7 percent year-on-year.
Nearly 40 percent of the sales were from overseas markets, with approximately 80 million pairs of original press-on nails crossing borders, bringing the "finger-tip "beauty of China to consumers around the world, the association said.
"We are working on creating a collective trademark for authorized press-on nail manufacturers, aiming to build the Donghai press-on nail brand and expand its global reputation," said Fu Meng, president of Donghai county press-on nail industry association.
In 2024, Donghai county boasted nearly 25,000 press-on nail businesses, with a daily production of 550,000 pairs, said the association.
Among them, there are 12,000 e-commerce businesses, generating annual sales of 4.5 billion yuan, with cross-border e-commerce accounting for around 20 percent. The products are exported to Europe, the United States, Southeast Asia, Japan, South Korea, the Middle East and other regions.
"Thanks to the development of technologies, cross-border e-commerce platforms can help producers sell products to a broader range of markets and reach more diverse customers, selling larger amounts," said Zhou Mi, a senior research fellow at the Chinese Academy of International Trade and Economic Cooperation.
To grow exports, the association has managed to ensure fast shipping of small parcels to countries worldwide, Fu said. "Deliveries typically reach Southeast Asia in about three days, and Europe and the US within 10 days," she added.
The inexpensive prices and flexibility to meet high-end customized consumer demand are also reasons for the popularity of Donghai press-on nails in overseas markets, said Fu.
For instance, some of the most popular press-on nail products by Donghai manufacturers include handcrafted designs featuring the application of intricate traditional Chinese painting styles such as Jingtailan.
"We chose to focus on high-end handcrafted press-on nails, offering tailored customization for customers to strengthen brand value through integrating Chinese cultural elements," Fu said.
Bao Shuai, an executive of Furenjia Handicraft Press-on Nails Co, concluded from his experiences in developing overseas markets that sales of press-on nails with distinctive Chinese styles are on the rise.
Thanks to insisting on cultivating the medium and high-end markets, Jiangsu Tuhua has enjoyed faster growth than many of its fellow 300-odd press-on nails enterprises in Donghai county.
Optimistic about overseas prospects, the press-on nails sector in Donghai is expected to further expand exports to international market.
The association plans to develop industry standards and establish guidelines to ensure quality, thereby promoting the healthy and sustainable growth in the press-on nails sector, said Fu.
In addition, the association plans to establish a professional training school in collaboration with design universities to nurture talent, said Fu. "High-quality press-on nail products can be manufactured locally, with copyright registration," she added.
Press-on nails featuring cultural elements can help wearers gain attraction on social media, which contributes to their popularity, according to Zhou, the senior research fellow at CAITEC.
To bolster their charm to customers as well as promote cultural exchanges, he expects more cultural elements from other regions of the world will be introduced into the design of Donghai press-on nails in the future.
译文：
东海穿戴甲出口业务迅猛发展
7 月，在江苏省东海县的一家生产工厂内，一名员工展示着她的穿戴甲。
中国江苏省连云港市东海县生产的穿戴甲，凭借其质量更优、价格更低以及跨境电子商务的发展，在国际消费者中越来越受欢迎。
穿戴甲是预先设计好的人造指甲，通过胶水粘贴在自然指甲上，为传统美甲提供了一种快速简便的替代方式。它们可重复使用、易于操作，为消费者节省了时间和金钱。
据东海县穿戴甲行业协会介绍，2024年，该县穿戴甲销售额接近80亿元人民币（约合10.9亿美元），同比增长166.7%。
该协会称，近20%的销售额来自海外市场，约有8000万副原创穿戴甲出口，将中国的“指尖”之美带给了世界各地的消费者。
东海县穿戴甲行业协会会长付梦表示：“我们正在为获得授权的穿戴甲制造商打造一个集体商标，旨在树立东海穿戴甲品牌，提升其全球知名度。”
该协会称，2024年，东海县拥有近2.5万家穿戴甲企业，日产量达55万副。
其中，有1.2万家电商企业，年销售额达45亿元，跨境电商约占20%。产品出口到欧洲、美国、东南亚、日本、韩国、中东及其他地区。
中国国际贸易经济合作研究院高级研究员周密表示：“得益于技术的发展，跨境电商平台能够帮助生产商将产品销售到更广泛的市场，接触到更多样化的客户群体，实现更大的销量。”
付梦说，为了促进出口，该协会设法确保小包裹能快速发往世界各国。她补充道：“通常情况下，包裹大约三天就能送达东南亚，十天内可抵达欧洲和美国。”
付梦表示，价格亲民以及能够灵活满足高端定制化消费需求，也是东海穿戴甲在海外市场受欢迎的原因。
例如，东海制造一些最受欢迎的穿戴甲产品采用了景泰蓝等复杂的中国传统绘画风格，是手工制作的设计款式。
付梦说：“我们选择专注于高端手工穿戴甲，为客户提供定制服务，通过融入中国文化元素来强化品牌价值。”
富人甲手工穿戴甲公司的高管鲍帅从开拓海外市场的经验中得出结论：具有独特中国风格的穿戴甲销量正在上升。
由于坚持深耕中高端市场，江苏图婳的发展速度比东海县其他穿戴甲企业中的许多都要快。
东海的穿戴甲行业对海外市场前景持乐观态度，预计将进一步扩大对国际市场的出口。
付梦表示，该协会计划制定行业标准并建立规范以确保质量，从而推动穿戴甲行业健康、可持续发展。
此外，付梦说，该协会计划与设计类高校合作创办一所专业培训学校来培养人才。她还说：“这样就能在当地生产出拥有版权登记的高质量穿戴甲产品。”
中国国际贸易经济合作研究院高级研究员周密认为，带有文化元素的穿戴甲能帮助佩戴者在社交媒体上吸引关注，这也促成了它们的受欢迎程度。
他期望，为了提升对客户的吸引力并促进文化交流，未来东海穿戴甲的设计中能融入更多来自世界其他地区的文化元素。
