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在汽车行业的转型浪潮中，维迈VCAN与长城汽车旗下创新品牌长城智选达成战略合作，成功签约长城智选DTC终端形象打造项目，覆盖全国31个省，以创新直营模式引领汽车销售新潮流，为消费者带来前所未有的购车体验。Amidst the transformation wave sweeping the automotive industry, VCAN has forged a strategic partnership with Great Wall Motor's innovative brand, GWMAIO, to successfully sign the GWMAIO DTC Terminal Image Design Project. This initiative spans across all 31 provinces in China, aiming to revolutionize the automotive sales landscape with an innovative direct-to-consumer (DTC) model. This collaboration promises to deliver an unparalleled car-buying experience for consumers nationwide, setting a new standard in the automotive industry.
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长城汽车是中国汽车工业的杰出代表之一。长城智选是长城汽车为适应市场变化和消费者需求，推动品牌向上而成立的直营服务品牌。它承载了长城汽车全面To C（面向消费者）的战略，通过直营模式构建零售能力和数字化渠道力，与现有的经销商网络共同形成双销网络，以提升终端服务客户的核心能力。Great Wall Motor (GWM) stands as a remarkable representative of China's automotive industry. In response to evolving market dynamics and consumer demands, GWM launched the GWMAIO brand, a direct-to-consumer (DTC) service brand, to elevate its brand image and service quality. This initiative is a key part of GWM's comprehensive "To C" strategy, which focuses on directly reaching consumers. Through this DTC model, GWM Smart Choice aims to build robust retail capabilities and strengthen digital channels, working in tandem with the existing dealership network to create a dual-sales network. This approach is designed to enhance the core ability to serve customers at the terminal level, ensuring a superior and seamless customer experience.长城智选的Logo为“GWMAIO”，寓意“所有美好汇聚在一起”。运营模式强调品牌一致性、服务一致性和运营一致性，在视觉形象、空间形象、服务及运营上都保持一致性，所有的产品专家和交付专家都由长城汽车培养和管理。它的零售中心不仅提供用户体验、试驾、下单及服务等职能，覆盖全国重点新能源市场。The logo for GWMAIO, stylized as "GWMAIO," symbolizes the concept of "bringing all good things together." The operational model places strong emphasis on brand consistency, service uniformity, and operational coherence. This means that from visual identity and spatial design to service delivery and operational processes, everything maintains a uniform standard across all touchpoints. All product experts and delivery specialists are trained and managed directly by Great Wall Motor, ensuring high levels of service quality and brand alignment.维迈VCAN将以十余年来在文博展馆及精品商业空间领域中的丰富经验与良好口碑，积极赋能长城汽车直营模式的探索和实践，通过高品质空间助力长城智选实现更高效的服务和更紧密的用户联系，推动长城汽车在新营销时代的持续增长和发展……VCAN will leverage its decade-long expertise and stellar reputation in the cultural heritage exhibition and premium commercial space sectors to actively empower Great Wall Motor's (GWM) exploration and implementation of the direct-to-consumer (DTC) model. By creating high-quality spaces, Vimai VCAN will help GWM Smart Choice deliver more efficient services and foster closer connections with users. This collaboration aims to drive GWM's sustained growth and success in the new era of marketing.
▼点击下方链接收看更多维迈VCAN精彩作品
Click on the link below to watch more works by VCAN.
▼梅赛德斯-迈巴赫·礼境城市品牌中心
Maybach Atelier
▲ 重庆朝天门Chongqing Chaotianmen▲ 广东东莞 Guangdong Dongguan![]()
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以终为始
创造数字文博 · 智慧文旅
从『 原宇宙 』到『 元宇宙 』的无限可能
"Starting with the end in mind."
From "Original Universe" to "Metaverse," unlocking infinite possibilities in creating digital cultural and intelligent tourism experiences.VCAN, More Than Museum……
▲点击收看维迈VCAN央视专题纪录片
《中国品牌故事：留住城市的记忆》
Click to watch VCAN's special documentary on CCTV: "China Brand Story: Preserving the Memories of Cities."
Click to watch the special program on VCAN featured on the Documentary Channel
· 中关村会展与服务产业联盟元宇宙专业委员会副理事长单位· 浙江省文物保护利用协会文物数智化与博物馆发展专委会会员
· 香港理工大学数字科技创新实践基地
· 上海视觉艺术学院产学合作教育基地
· State High-tech Enterprise· Specialized and Innovative Enterprise in Shanghai · Technology Little Giant Enterprise· The member of the National Industrial Information Security Development Research Centre's Metaverse Innovation Development Partnership Plan· Research Center for Digital Interactive Technology of International Council of Museums· The Vice-Chairman unit of the Metaverse Committee of CESA · Member of the Cultural Heritage Digitalization and Museum Development Professional Committee of the Zhejiang Provincial Cultural Heritage Protection and Utilization Association· The member of Shanghai Digital Culture and Creative Industry and Metaverse Industry Alliance· Digital Technology Innovation Practice Base of The Hong Kong Polytechnic University
· Industry-Academia Cooperation Education Base of Shanghai Institute of Visual Arts
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