这一杯,很奈斯,很上海

时事   2024-11-19 22:08   上海  

全球优质咖啡行业标志性品牌 Nespresso 奈斯派索携手静安寺街道、Shanghai Daily上海日报、Oatly噢麦力无声咖啡师和上海本地艺术家吴鸣共同打造「时刻艺境」公益驿站,秉承向善之心,以回收的咖啡渣制作  “二次生命产品”回馈上海,赋予城市焕新绿意。发起四方合作,开创联合向善,Nespresso 奈斯派索以独特的待客之道为每一杯咖啡赋予艺术匠心,以咖啡收获更好的自己,连接自我、他人与城市,传递关爱和向善的力量。

Global premium coffee brand Nespresso has partnered with Jingansi Street, Shanghai Daily, Oatly, and local artist Sean Wu to create the Nespresso Art of Moments Café. Rooted in a spirit of benevolence, this initiative transforms recycled coffee grounds into Second Life Products, giving back to Shanghai and revitalizing the city with fresh greenery. Through this collaboration, Nespresso pioneers a united approach to social responsibility, infusing each cup of coffee with artistic craftsmanship. The project inspires individuals to connect with themselves, others, and the city while promoting care and the power of goodness.

Nespresso 奈斯派索「时刻艺境」公益驿站限时启幕

从日常生活出发,去放大自己,感受上海,在关爱自然、他人和生活的过程中,城市也将成为我们所期待的模样。为期四周的「时刻艺境」公益驿站,以“很奈斯,很上海”为主题,将富有本地气息的六个关键词——“扎台型”、“烟火气”、“扎劲”、“懂经”、“挺刮”、“不打烊”划分出不同区域,展示丰富多样的内容。秉承可持续理念,驿站空间以瓦楞纸装饰和经典设计元素为灵感,点缀生机勃勃的绿植,彰显充满活力的艺术场景,展现上海独有的城市文化和生活格调,通过一杯高品质咖啡,探索可持续发展的生活方式。

Starting from everyday life to magnify personal experiences and connect with Shanghai, this initiative encourages caring for nature, others, and daily living, shaping the city into what we aspire it to be. The four-week Nespresso Art of Moments Café, themed “So Nice, So Shanghai,” highlights six locally inspired keywords—Dashing, Community, Vitality, Sophisticated, Chic, and Sleepless—to divide the space into diverse thematic zones. Adopting sustainable principles, the station uses corrugated cardboard and iconic design elements, complemented by lush greenery to create a vibrant artistic atmosphere. It showcases Shanghai’s unique urban culture and lifestyle, offering a cup of high-quality coffee as a gateway to exploring sustainable living practices.

「时刻艺境」公益驿站以“很奈斯,很上海”为主题,通过为期四周的展出探索可持续发展的生活方式

扎台型

在“扎台型”区域,解锁青年艺术家 Sean Wu 特别打造的艺术作品《竹林》,艺术家 Sean Wu 将对自然的热爱和对生活品质的追求融于创作之中,表达了对于生活的积极展望与内在力量,传达“人不可居无竹”的理念。踏足公益驿站的第一站,与自然元素建立联系,感受爱与和谐,个人与环境的相互依存,以艺术为始,推动对周围世界的深入连接与爱。

Dashing

In the Dashing area, visitors can discover artist Sean Wu’s unique work Bamboo Grove, which reflects his deep appreciation for nature and quality of life. This artwork conveys a positive outlook and inner strength, resonating with the concept that “one cannot live without bamboo.” As the first stop at the public service station, it invites visitors to connect with nature, feel love and harmony, and recognize the interdependence between individuals and the environment. Through art, this space encourages a deeper connection with the world around us.

青年艺术家 Sean Wu艺术作品《竹林》传达“人不可居无竹”理念

烟火气

步入“烟火气”互动区,特别致敬上海咖啡文化的“上海大杯咖啡”在此推出,从门口品鉴一杯咖啡开始,一场向善之 旅由此展开。Nespresso 奈斯派索携手 Oatly 噢麦力无声咖啡师,提供 4 款不同的咖啡饮品及特调,邀请来访的居民 通过手语互动,以温暖的问候连接彼此,每一个手势、一声问候,在静默中传递温情,让每杯咖啡成为沟通的桥梁。

Community

Entering the Community interactive area, visitors are greeted by a tribute to Shanghai’s coffee culture with a special Shanghai Lungo Coffee. Starting with a cup of coffee at the door, this space begins a journey of goodwill. Nespresso, in partnership with Oatly, offers four unique coffee creations, inviting visitors to connect through silent gestures and warm greetings, allowing each cup to become a bridge of communication and warmth.

Nespresso 携手 Oatly 噢麦力无声咖啡师,提供 4 款不同的咖啡饮品及特调,在静默中传递温情

扎劲

“扎劲”区域是对 Nespresso 奈斯派索品牌可持续旅程与胶囊回收计划的深度注解。Nespresso 奈斯派索坚信,咖啡可以成为一股向善的力量。自 2015 年起,Nespresso 在中国大陆地区推出胶囊回收计划,并将回收的咖啡胶囊赋予“二次生命”。空间中同时邀请宾客使用咖啡胶囊,创作艺术画作,在愉悦互动中赋予环保知识。

Vitality

The Vitality area delves into Nespresso’s sustainability journey and capsule recycling program. Since 2015, Nespresso has promoted capsule recycling program on China's mainland, giving used capsules a “second life.” Here, guests can also use coffee capsules to create artwork, fostering environmental awareness through enjoyable interaction.

Nespresso邀请宾客使用咖啡胶囊进行艺术创作,赋予胶囊“二次生命”

懂经

深入探索“懂经”区域,感受独特的艺术氛围。Nespresso 奈斯派索携手Shanghai Daily上海日报、静安寺街道、Oatly 噢麦力带来上海的印记,每一件展出的作品,都来自于日常,激发着对生活的思考与感悟。16 个翻转柜,不仅体现了 Nespresso 对于可持续理念的积极实践,也承载着Shanghai Daily、静安寺街道与 Oatly 噢麦力独特的文化符号。

Sophisticated

In the Sophisticated area, visitors are invited to explore an artistic space in collaboration with Shanghai Daily, Jingansi Street, and Oatly, bringing elements of Shanghai’s culture to life. Sixteen rotating display cabinets showcase everyday artifacts that inspire reflections on life and sustainability, symbolizing Nespresso’s commitment to environmental stewardship and highlighting the unique cultural imprints of the Shanghai Daily, Jingansi Street and Oatly.

“懂经”区域展出16件作品,带来上海的印记,感受独特艺术氛围

挺刮

Nespresso 以关怀社区的姿态回馈城市,与居民展开温情互动。在“挺刮”区域,邀请市民投票选择最喜爱的公共设施用品,包括指示牌、垃圾桶和安全座椅等便民设施,根据票选结果,回收的咖啡渣将被用于制成环保产品,重新回馈社区。将咖啡渣和铝制胶囊外壳投入循环再生,是 Nespresso 践行可持续发展理念的重要举措。回收的咖啡胶囊被集中送往回收工厂进行分离处理,使材料获得新的用途。经过处理的咖啡渣可以用于堆肥,而分离出的铝被制成再生铝,并通过再加工用于工业生产,用于制作日常用品,使回收的咖啡胶囊获得“二次生命”。此次经由市民票选的产品,计划使用木塑板为原材料,每块木塑板约含 15%回收的咖啡渣,实现变废为宝,焕发“二次生命”的产品制成后将投放于社区,回归于居民的日常生活,使每一次选择与居民紧密相连,共同推动生活向美好前行。

Chic

The Chic section emphasizes community care, encouraging visitors to vote on favorite public facility designs like signpost, trash bin, and safety bench. Recycled coffee grounds and capsule shells will be repurposed into eco-friendly products for the community, giving new life to these materials. Nespresso’s sustainability commitment is illustrated as coffee grounds are composted and aluminum is transformed into new products, closing the recycling loop and connecting these choices with everyday life in the community.

“挺刮”区域邀请市民投票选择公共设施用品,回收的咖啡渣将制成环保产品回馈社区

不打烊

立足当下,展望未来。秉承着“不打烊”的活力和坚守,和 Nespresso 一起持续向善。在这里,分享关于环保的信念与决心,邀请更多人加入善举,让绿意永续绽放。点滴向善,让爱意永驻,蓄启更加美好的未来。

Sleepless

Rooted in the present and looking to the future, the Sleepless area embodies Nespresso’s unwavering commitment to positive impact. This section shares sustainability values and invites more people to join in these efforts, nurturing ongoing green growth and inspiring a bright, sustainable future through small, meaningful actions.

和Nespresso一起坚守可持续信念,持续向善,让爱意永驻

Nespresso 奈斯派索大中华区总经理卢翰霖表示:“作为全球优质咖啡及定量咖啡系统的先锋,Nespresso 奈斯派索相信生活的灵感源于「时刻艺境」。在咖啡的品享间隙,每个人都可以感受到生活的艺术并向内连接自我。此次「时刻艺境」公益驿站,不仅延续了品牌的匠心精神,致力于提供高品质咖啡,同时还开创了一个全新的公益空间,我们欢迎大家来到这里,品享一杯咖啡,深入了解胶囊回收计划,一同参与共创,携手缔造更加美好的未来。”

Matt Lu, General Manager of Nespresso China, stated, “As a global pioneer in premium coffee and portioned coffee systems, Nespresso believes that inspiration comes from ‘The Art of Moments.’ Amid savoring coffee, everyone can feel the art of life and connect inwardly. Nespresso Art of Moments Café extends the brand’s dedication to quality, offering a new public space where we invite everyone to enjoy a cup of coffee, learn more about the capsule recycling program, and join us in creating a brighter future.”

上海日报社副总编辑高兴表示:“很开心在Shanghai Daily上海日报成立25周年之际,和Nespresso奈斯派索、静安寺街道携手打造「时刻艺境」公益驿站,我们希望通过这一创举,向市民展示上海这座咖啡市的独有魅力和开放包容的生活气息。在过去的25年里,Shanghai Daily见证并记录了这座城市的发展与变化。未来,我们将继续与更多拥有长远愿景的伙伴们共同探讨上海的前景,为这座城市的可持续发展贡献力量。”

Gao Xing, Deputy Editor-in-Chief of Shanghai Daily, remarked, “In celebrating Shanghai Daily’s 25th anniversary, we are thrilled to partner with Nespresso and Jingansi Street to present this station. We aim to showcase Shanghai’s unique coffee culture and its welcoming lifestyle. For the past 25 years, Shanghai Daily has witnessed and documented the city’s evolution, and we will continue collaborating with visionary partners to contribute to Shanghai’s sustainable future.”

静安寺街道党工委书记洪明铭表示:“静安寺街道真诚欢迎和热忱期待各方力量,共同融入和探讨街区治理的多样方式和多种可能。此次合作融入“咖啡、环保、匠心与公益”等元素,为“巨富长”街区注入更多活力和动力,便是一次有益探索和创新。期待此次快闪活动能成为“城市、街区与个人”情感认同与可持续发展的倡导者;成为践行“人民城市”建设理念的宣传窗口;成为打造“人人参与、人人负责、人人奉献、人人共享”的城市治理共同体中的生动案例;成为展现 “多元主体参与、多样形式开展、多彩成果呈现”的街道街区治理样板。”

Hong Mingming, Party Secretary of the Jingansi Street, expressed, “Jingansi Street warmly welcomes collaborative efforts that explore diverse methods and possibilities in district governance. By integrating elements like coffee, sustainability, craftsmanship, and public welfare, this initiative invigorates the Jufuchang neighborhood. We hope this pop-up will advocate sustainable urban development and embody the principles of ‘a city for the people,’ engaging everyone in a shared commitment to community and collective growth.”

变废为宝,持续向善,让向善时刻永驻心间。Nespresso 奈斯派索将继续怀抱着对城市的深切关怀,承载着对生活的热爱,带来更多向善之举。即日起至 2024 年 12 月 6 日,前往 Nespresso「时刻艺境」公益驿站,加入向善,共同推动生活美好前行。

Transforming waste into value, Nespresso is continuously committed to sustainable and positive actions. From now until December 6, 2024, visit the Nespresso Art of Moments Café to join in promoting a better future for all.

日期:2024 年 11 月 11 日至 2024 年 12 月 6 日

时间:周一至周日 10:00 - 18:00

地点:Nespresso 奈斯派索「时刻艺境」公益驿站

地址:上海市静安区巨鹿路 812 号

Date: November 11, 2024 - December 6, 2024

Time: Monday - Sunday, 10:00 AM - 6:00 PM

Venue: Nespresso Art of Moments Café 

Address: 812 Julu Road, Jingan District, Shanghai

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