打造中英交流样本 捷豹路虎中国获评“最佳英国企业奖”

11月21日，由上海英国商会主办的2024年度英国商业大奖颁奖盛典在上海举办，凭借深耕中国市场的长期承诺和积极成果，以及在中英两国经贸、文化领域交流中发挥的积极作用，捷豹路虎中国斩获“最佳英国企业奖”，继2016年后再次获得英国商业大奖系列奖项。

On November 21, the 2024 British Business Awards Ceremony Gala Dinner, hosted by the British Chamber of Commerce Shanghai, successfully took place in Shanghai. JLR China was honored with the British Company of the Year Award, recognizing its long-term commitment to the Chinese market and outstanding achievements. The accolade also highlights JLR’s active role in fostering economic, cultural, and trade exchanges between China and the UK. Notably, this marks the company's second British Business Award win, following its first in 2016.

捷豹路虎中国荣膺2024年度英国商业大奖“最佳英国企业奖”

2024年度英国商业大奖共设立9个奖项类别，其中，“最佳英国企业奖”这一奖项旨在表彰在中国展现可持续发展长期承诺、创新经营方式和企业战略并致力于中英文化交流的英国企业。

The 2024 British Business Awards featured nine categories, with the British Company of the Year Award celebrating British enterprises in China that exemplify the UK’s commitment to developing sustainable businesses, innovative management approaches, and strengthened cultural ties between the two nations.

捷豹路虎中国此次斩获“最佳英国企业奖”是对其深耕中国市场，以及在中英两国经贸和文化交流中发挥的积极作用的认可

自2021年推出“重塑未来”全球战略以来，捷豹路虎始终强调以可持续性发展为基石，到2039年达成贯穿整个供应链、产品研发及运营的净零碳排放目标。近年来，中国市场成为全球业务增长和战略落地的前沿。

Since launching its global “Reimagine” strategy in 2021, JLR has consistently emphasized sustainability at the heart of its operations. By 2039, the company aims to achieve net-zero carbon emissions across its entire supply chain, product R&D, and operations. The Chinese market remains a vital arena for JLR’s global business growth and strategic execution.

随着战略的有序推进，去年4月，捷豹路虎发布全新品牌家族策略——“品牌重塑”，将揽胜、路虎卫士、发现和捷豹重塑为四个具有独特魅力的品牌家族。近期，捷豹正式发布全新品牌标识，宣告迈入品牌新纪元。

In alignment with the Reimagine strategy, JLR introduced its House of Brands approach last year to emphasize the unique character of its brands: Range Rover, Defender, Discovery, and Jaguar. Recently, Jaguar unveiled an all-new brand identity, marking a new era for the iconic brand.

去年4月，捷豹路虎发布全新“品牌重塑”策略，将揽胜、路虎卫士、发现和捷豹重塑为四个具有独特魅力的品牌家族

“品牌重塑”策略推出后，在中国实现了一系列本土化落地，通过完善线下触点，打造全球性揽胜品牌体验平台“揽胜之境”等新零售模式，为中国用户带来了新现代豪华主义的全方位体验，从而不断巩固各品牌在细分市场中的领先地位。

Under the House of Brands strategy, JLR has implemented several localization initiatives in China. From enhancing physical touch-points to launching the global brand experiential platform “Range Rover House” and introducing new retail models, JLR has delivered a seamless Modern Luxury experience to Chinese consumers, further solidifying each brand’s leadership in its respective segments.

今年9月，全球性揽胜品牌体验平台“揽胜之境”登录成都

凭借高质量的产品及客户服务体系，捷豹路虎今年多次赢得行业权威机构的认可。路虎卫士、揽胜及揽胜运动版多款车型在新车质量、产品魅力、售后服务以及智能化体验等研究中均位列前茅。值得一提的是，路虎在J.D. Power近期发布的2024中国售后服务满意度研究SM（CSI）中脱颖而出，荣获豪华车细分市场第一名。

JLR's dedication to high-quality products and customer service has been widely recognized this year. Defender, Range Rover and Range Rover Sport models earned top rankings in studies assessing new car quality, product appeal, after-sales service, and intelligent features. Additionally, Land Rover secured the top spot for customer service satisfaction among premium brands in the J.D. Power 2024 China Customer Service Index (CSI) StudySM.

面向快速变化的市场和消费需求，捷豹路虎创新开启合资合作模式，致力成为中英汽车产业融合的典范。今年6月，捷豹路虎与合作伙伴奇瑞汽车签署战略合作意向书，授权合资企业奇瑞捷豹路虎使用“Freelander神行者”品牌，推出并制造一系列电动产品，为消费者带来更丰富的产品选择。

In response to evolving market trends and consumer demands, JLR pioneered a new joint venture collaboration model, setting a benchmark for China-UK collaboration in the automotive sector. In June of this year, JLR and Chery Automobile signed a Letter of Intent to license the Freelander brand to Chery Jaguar Land Rover, supporting the development of electric vehicles in China and offering consumers more diverse choices.

希望小学师生代表参观进博会捷豹路虎中国展台并与英国驻华大使吴若兰女士一行互动

在打造卓越汽车产品服务的同时，捷豹路虎持续致力于深耕企业社会责任领域，为客户、合作伙伴、产业和社会持续创造长远价值和积极影响。今年恰逢“中国宋庆龄基金会捷豹路虎中国青少年梦想基金”成立十周年。作为连续七年参加中国国际进口博览会（CIIE）的“全勤生”，捷豹路虎特别邀请希望小学师生代表来到进博会现场，并在英国驻华大使吴若兰（Dame Caroline Wilson DCMG）女士的参与和支持下，打造了中英文化交流的特别时刻。十年来，梦想基金专注教育、社会关爱和中英文化交流领域，开展深度公益实践。捷豹路虎的持续投入将其打造为一个开放平台，吸引了众多企业、个人和合作伙伴参与，促进用户对于英伦文化和品牌的认可。

Beyond delivering exceptional products and services, JLR remains dedicated to advancing its corporate social responsibility efforts to generate long-term value for customers, partners, industries, and society. This year marks the 10th anniversary of the “China Soong Ching Ling Foundation JLR China Children & Youth Dream Fund.” As a dedicated participant in the China International Import Expo (CIIE) for seven consecutive years, JLR invited teachers and students from JLR Hope School to visit the Expo.

The event, held under the patronage of Dame Caroline Wilson DCMG, British Ambassador to China, became a standout for China-UK cultural exchange. Over the past decade, the Dream Fund has made significant contributions to Education, Social Care, and China-UK Cultural Exchange through extensive philanthropic initiatives. JLR’s ongoing dedication has transformed it into an inclusive platform that has drawn the involvement of numerous enterprises, individuals, and partners, enhancing the recognition of British culture and the brand among users.

“最佳英国企业奖”是对捷豹路虎在华发展成绩的充分认可。着眼未来，捷豹路虎将持续深化中英合作，依托自身体系能力和创新优势，赋能中国汽车行业的可持续发展，同时加强中英各领域交流与合作，展现中英经贸合作典范应有的担当。

Winning the British Company of the Year Award underscores JLR’s achievements and development in China. Looking ahead, JLR will continue to deepen China-UK cooperation, leveraging its capabilities and innovation to support the sustainable development of China’s automotive industry. At the same time, the company will further enhance cross-sector collaboration between China and the UK, embodying the sense of responsibility expected of a leading example in China-UK economic and trade partnership.

审核 | 周扬

编辑 | 徐璐明

校对 | 吴锦