达人回复率超50%！TikTok带货达人金牌邀约话术，MossCreator 3 大邮件邀约策略分享

自我介绍：强调真人发邮件，以品牌/公司身份向达人邀约，突出优势，提升达人对你的信任感

I'm XX from MossCreator, TikTok's largest data analytics platform. Our company has more than 10,000 products for you to choose from, and we are now looking for partners.

——来自MossCreator团队建联话术

赞美对方：直白赞美达人，提升达人的回复意愿和合作意愿

I saw your TikTok video content on FastMoss, which is really good. We love it so much that we're looking to collaborate.

——来自MossCreator团队建联话术

直抒来意：直入主题，介绍合作要求和流程，提高沟通效率

We offer free samples and high commissions. Samples sell for about $10-$100. If you are interested, please reply to me. We had a great time working together.

Cooperation Process:

1. Select your favorite product model and color. We can provide you with 2 free samples for your first cooperation. After receiving the samples, we will mail you other new products again.

2. The video shooting content needs to show the use of the product, try not to do unboxing videos

3. Provide your shipping address and send it to me according to this template.

• Country:

• State/Province:

• City:

• Post Code:

• Telephone number:

• Address:

• Name

产品介绍：可在发送邀约邮件时使用MossCreator商品卡邀约功能。达人就收到邮件能够直接查看全部商品信息，包括图片、价格、介绍、佣金等。同时，避免插入过多的图片和链接而被判定为垃圾邮件。

——MossCreator插入商品卡邀约发信

——达人点击邮件中的商品卡链接查看商品

挂链教程：在达人的合作跟进中，需要有商品挂链的合作教程，这样可以提升合作跟进效率。通过MossCreator商品卡发信，是能引导让达人快速挂链的一种方式。上线 3 个月已有 50000+ 达人通过此功能合作挂链。

——商品信息在达人收到邮件中的展示效果

——达人一键扫码/跳转挂链

催促履约：

I understand that you must be very busy and creating quality content takes time and effort. I just wanted to let you know that we are supporting you and looking forward to your new work. Whether it is sharing your new discoveries, new ideas, or just simple daily life, we are very happy to see it.

I hope this message does not cause you too much pressure, just want to express our support and hope for you. You are very important to us and hope to see your new videos soon!

I wish you all the best and look forward to your new work!

Best regards,

xx

——来自MossCreator团队建联话术

1、邮件内容中不要插入过多的图片和链接

在邮件邀约时，内容中不要含有大量的图片和链接。如果是第一次触达客户，尽量使用纯文本，不增加链接、图片和附件。如果一定要有图片，大小不要超过500k

2、添加达人名称，模拟1对1发信

MossCreator能够帮大家在每封发送给达人的邮件中插入达人昵称，模拟1对1发信，避免邮件被判定为内容重复的垃圾邮件

3、添加退订链接，避免举报

MossCreator会自动为大家的邮件中带上退订链接，给收件人一个发泄出口，避免举报

4、不要大量发送重复内容

对同一批达人不要大量发送重复内容，发信前可针对近期邀约过的达人进行去重

5、尽量不要包含金钱相关信息

邮件内容中不宜包含过多的金钱相关的内容，可以通过MossCreator的商品卡功能进行商品及佣金介绍

6、标题避免使用“！”“？”

标题中避免带有"!""?"等夸张的标点符号，这样很容易被判定为垃圾邮件