杯底香志品牌包装视觉设计

文摘   其他   2024-10-26 17:36   云南  

类型:品牌
收集:毫克

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杯底香志在推广台湾茶文化,长期追踪台湾各茶区富匠人精神之制茶师,所贩售之茶品来自全台各处茶区,从栽种生产到手工制作茶皆由团队亲自监制。茶区不同的栽种风貌和习俗特征,我们取其主题元素转译为抽象的景观风貌,融水墨意象于几何体,搭配台湾书法家林演古朴又独具现代感的书法手笔,还原茶道悠远历史洗链出的简约质感。


包装采用东方香气昏梦的色纸内核,搭配表面松粗糙的羊毛纸,模拟中式手作古书,缝现代设计于古典内里,递杯底香茶品制作程的人文风雅之味。

“Pei-Ti-Hsiang” (Bottom-of-the-Cup Fragrance) dedicate to promote the culture of Taiwan tea. They have been following Taiwan’s professional tea-making artisan. The tea they sell is from various tea plantations of Taiwan and under the in-person supervision from cultivation to finish.  For each tea area with different planting styles and tasting flavors, we translate its representative elements into abstract visual features. Build the ink painting into geometry shape, also with the stylish and modern calligraphy from Taiwanese calligrapher Lin Yen’s, convey the refined yet simple charm of the tea ceremony.  We use the color paper with a strong oriental style and fluffy wool paper with the rough surface in the package to simulate the texture of Chinese handmade ancient book. The package design combines modern design with classic concept, depict cultural atmosphere and philosophical beauty from Pei-Ti-Hsiang. 


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